SM2 serves as the core component of the suite. It captures social data in real-time from countless social and digital media sources worldwide, maintaining three years of ongoing historical data. This platform allows users to define the specific conversations they wish to track and analyze through its robust search capabilities. Users can access a diverse array of pre-configured reports that reveal trends in volume, share of voice across various media types—such as social networks, blogs, news outlets, reviews, forums, and message boards—along with insights into sentiment, leading authors, geographic distribution, languages, and user demographics like age and gender. Advanced Boolean search queries paired with effective ad and spam detection deliver highly pertinent search outcomes. Additionally, SM2 can generate language-specific searches across 48 languages, enhancing its versatility. Moreover, its ensemble-based sentiment detection algorithm can be fine-tuned to better reflect the way customers communicate within different languages and sectors, providing a more tailored analysis.