Best Sales Enablement Software for Drift

Salesforce provides tailored CRM solutions with Starter Suite and Pro Suite, designed to support small businesses at every stage of growth. Starter Suite delivers a simple yet powerful way to unify marketing, sales, customer service, and commerce through an intuitive platform that includes AI-powered features and a 30-day free trial. Pro Suite expands on these capabilities with advanced automation, customizable workflows, enhanced pipeline visibility, real-time chat, and integration with a broad ecosystem of apps on AppExchange. Whether you need a streamlined CRM or a more robust tool to handle complex business processes, Salesforce offers scalable options that grow with you. Both suites come with marketing campaign tools, service automation, and ecommerce capabilities, helping you find leads, close deals, and delight customers efficiently.

The Outreach Sales Execution Platform allows sales teams to create pipeline efficiently and predictably close a greater number of deals. Outreach is the only platform that empowers all sales organizations -- from sellers, to front-line managers and sales leadership to ops -- to close more pipeline. If you want to win more sales by personalizing, prioritizing and analyzing your sales activities, then turn to Outreach. Outreach is the #1 platform for sales engagement that helps sales teams be more effective. Outreach can help you achieve your sales targets by optimizing workflows and creating pipelines. The top tools include sales sequences, dialer, tracking and email, outreach everywhere, content and email templates, analytics, reporting, and coaching analytics.

Identify the ideal buyers, gain valuable insights, and connect through tailored outreach efforts. Monitor significant changes in leads and companies while reaching out and engaging with potential clients. Utilize a search tool that helps pinpoint the best individuals and organizations, ensuring you connect with the most pertinent prospects. Quickly identify key personnel within your target accounts, benefiting from personalized suggestions designed for your specific needs. Effortlessly save your leads and accounts, logging your Sales Navigator activity to your CRM with just one click. Access crucial insights regarding your accounts and leads, including any job transitions that may occur. Efficiently categorize your leads and accounts using tags and take notes that can seamlessly synchronize with your CRM. Additionally, explore an expanded view of who has interacted with your profile over the past three months, enhancing your networking potential. This comprehensive approach not only streamlines your prospecting efforts but also maximizes your engagement with potential clients, leading to greater opportunities for success.

You can scale your business by creating videos that are tailored to each lead. Make your outreach campaigns stand out. Automatically generate personalized front camera videos. You can embed calendar widgets directly on your video page. Potion videos are a great sales tool that you can use at every stage of your sales cycle. A personalized video can significantly increase your response rates to cold emails. Videos with your personal touch can help you speed up sales, close more deals, keep your customers happy, and make the buying process easier. Potion videos are a great sales tool that you can use at every stage of your sales cycle. A personalized video can significantly increase your response rates to cold emails. Videos with your personal touch can help you speed up sales, close more deals, keep your customers happy, and make the buying process easier.

ValueCore empowers revenue teams to showcase their product’s value through AI-enhanced, interactive ROI storytelling tools that go beyond traditional calculators. It converts your existing ROI models, discovery questions, and sales content into sleek, intuitive apps that help reps quantify pain points and demonstrate business impact with compelling visuals. This approach improves sales productivity by enabling smarter discovery and more persuasive conversations, allowing teams to win faster and protect margins. ValueCore supports marketing teams by embedding personalized value stories into inbound and outbound campaigns, boosting demand generation with relevant, data-driven content. Customer success teams also benefit by creating dynamic QBRs that highlight realized value, helping defend renewals and drive expansion. The platform offers detailed analytics to track the effectiveness of value messaging and identify areas for improvement. Trusted by sales leaders, ValueCore fosters alignment across sales, marketing, and customer success around a unified value story. Its AI-powered capabilities make it easier to scale what top reps do best and turn value selling into a sustainable advantage.