Best Web-Based Qualitative Data Analysis Software of 2025

Tableau, an industry-leading analytics platform, empowers businesses to make smarter, data-driven decisions with AI-powered insights and advanced data visualization. By leveraging Tableau Next, which integrates seamlessly with Salesforce and Agentforce, users can access intelligent analytics and unlock the full potential of their data. Tableau provides flexible deployment options—whether cloud-based, on-premises, or directly integrated with Salesforce CRM—ensuring organizations can access a comprehensive data management solution. With built-in AI and machine learning capabilities, Tableau helps users uncover patterns, predict outcomes, and improve decision-making at every level of the organization. Its intuitive interface allows analysts, business leaders, and IT teams to explore data, visualize trends, and collaborate efficiently, while fostering a Data Culture that accelerates innovation and enhances operational efficiency.

The Qualtrics XM Platform™ is a system that allows teams, departments and entire organizations, to manage four core business experiences: customer, product, employee, and brand, on one platform. Qualtrics is used by over 10,000 companies worldwide, including 75 percent of Fortune 100 and 99 out of the top 100 U.S. Business Schools, to build products people love, to create loyal customers, to develop a phenomenal culture for employees, and to build iconic brands. Listen to your customers' voice, improve the experience gap and increase loyalty and sales. With Qualtrics' Customer XM you get the latest listening engine technologies, business intelligence with predicative analytics, and all of the actionable capabilities to close the gap in a timely manner. This will allow you to gain a holistic view of your customers and take actions that have a significant impact.

Discuss.io is a smart platform that allows global brands and agencies to plan, execute, and share qualitative research conversations at scale. We assist enterprise market researchers, UX specialists, product managers, sales professionals and brand managers in accelerating consumer conversations and streamlining the workflow. Key features include live video interviews and mobile screen sharing, interactive whiteboards and powerful tagging. You can quickly create highlights reels that highlight key moments and save hours of video. We offer a wide range of market research services, including moderation, human translations, recruiting, and program management through our marketplace.

Kimola Cognitive is a highly reliable Machine Learning Platform that empowers individuals to automatically extract reviews from over 20 different channels and analyze and categorize customer feedback or any other textual data. These are the top features of Kimola Cognitive: Gather reviews by scraping the web Conduct text analysis and entity recognition with drag and drop Analyze data with ready-made models found on the Kimola Cognitive Gallery Create, train, and store custom machine learning models without coding Generate executive summaries, SWOT analyses, and other impactful marketing materials utilizing GPT Integration Accessible in six languages and increasing

Respond to customer perceptions more rapidly than ever before by uncovering and prioritizing your key brand drivers. Evaluate your brand equity in comparison to competitors and identify emerging trends within your industry. Ensure your marketing strategies and positioning align with current trends while gaining insights into your customers' beliefs. Communicate effectively by resonating with their language and understanding how shifts in customer perceptions influence your brand. Utilizing the power of Artificial Intelligence, our analytics platform examines billions of customer opinions from diverse data sources in real-time to highlight the topics that matter most to consumers. Clootrack expertly differentiates between valuable reviews and trivial remarks, while also grasping the emotional weight behind opinions to pinpoint customers’ urgent needs with clarity. This comprehensive understanding empowers brands to adapt and thrive in a constantly evolving market landscape.

Leverage advanced machine learning techniques for thorough text analysis that can extract, interpret, and securely store textual data. With AutoML, you can create top-tier custom machine learning models effortlessly, without writing any code. Implement natural language understanding through the Natural Language API to enhance your applications. Utilize entity analysis to pinpoint and categorize various fields in documents, such as emails, chats, and social media interactions, followed by sentiment analysis to gauge customer feedback and derive actionable insights for product improvements and user experience. The Natural Language API, combined with speech-to-text capabilities, can also provide valuable insights from audio sources. Additionally, the Vision API enhances your capabilities with optical character recognition (OCR) for digitizing scanned documents. The Translation API further enables sentiment understanding across diverse languages. With custom entity extraction, you can identify specialized entities within your documents that may not be recognized by standard models, saving both time and resources on manual processing. Ultimately, you can train your own high-quality machine learning models to effectively classify, extract, and assess sentiment, making your analysis more targeted and efficient. This comprehensive approach ensures a robust understanding of textual and audio data, empowering businesses with deeper insights.

Medallia allows users to engage in thoughtful and systematic ways through targeted surveys that are both digital and traditional. Our easy-to-implement survey solutions will ensure that you are gathering relevant and actionable data to make measurable customer impacts. Medallia's AI technology uses machine-learning to analyze structured and unstructured customer survey data. It can uncover sentiment, predict behavior, identify commonalities, and recommend actions to improve customer experiences. Create the most effective surveys to improve customer journeys. You can quickly manage innovation and change in every aspect of your experience management program, from design to emails, questions, and translations. Medallia surveys enable you to

Achieve flawless data capture through an automated platform that guarantees 100% accuracy with just two lines of code. DocDigitizer presents unprecedented advantages for partners including Integrators, RPAs, ERPs, KYC/AML, and various Digital Transformation initiatives. There’s no need for any upfront setup, infrastructure, licensing fees, or complicated implementations. With a flexible payment model based on documents processed, you can start on a small scale without minimum requirements and easily adjust your usage as needed. Beyond mere OCR and data capture, DocDigitizer not only extracts data but also validates it, ensuring reliability. This innovative solution harnesses cognitive data capture for any readable content, offering a seamless plug-and-play experience with guaranteed accuracy. By merging our unique cognitive data capture technology with a well-crafted human-in-the-loop procedure, we provide the quickness and scalability of machine automation while retaining the quality that only human oversight can offer. Our solution stands out in terms of both precision and cost-effectiveness, outshining conventional OCR systems that struggle to deliver the same level of performance. Ultimately, DocDigitizer redefines data capture by integrating advanced technology with human expertise, setting a new standard in the industry.

Aurelius simplifies the process of collecting, analyzing, and deriving actionable insights from your research data, all while enabling seamless organization and sharing. With Aurelius, you can benefit from features such as highly accurate transcriptions, versatile note-taking and tagging systems, AI-driven keyword analysis, and the ability to extract key insights and generate recommendations. Additionally, it includes an automatic report generator, universal search capabilities, and the ability to create collections, while also offering integrations with Jira, Zoom, and Zapier. The platform supports single sign-on (SSO), advanced permissions for sharing, and accommodates unlimited users, transcriptions, projects, and data storage, all backed by exceptional customer support. By consolidating these tools into one platform, Aurelius empowers researchers to work more efficiently and effectively.

Bring in data from various sources and organize all your files within a single software solution. Subsequently, unlock essential insights with the help of intelligent automation, allowing you to make decisions in a matter of hours instead of days. Automatically produce comprehensive insights by utilizing advanced AI and machine learning techniques for quicker outcomes. With just a few codes, you can tag qualitative insights while taking advantage of auto coding and team collaboration for rapid results. ATLAS.ti empowers you to communicate your findings through engaging visualizations that transform mundane statistics into striking revelations, enabling you to showcase your conclusions with assurance. This streamlined approach not only enhances efficiency but also fosters a deeper understanding of your data.

Visual Layer is a production-grade platform built for teams handling image and video datasets at scale. It enables direct interaction with visual data—searching, filtering, labeling, and analyzing—without needing custom scripts or manual sorting. Originally developed by the creators of Fastdup, it extends the same deduplication capabilities into full dataset workflows. Designed to be infrastructure-agnostic, Visual Layer can run entirely on-premise, in the cloud, or embedded via API. It's model-agnostic too, making it useful for debugging, cleaning, or pretraining tasks in any ML pipeline. The system flags anomalies, catch mislabeled frames, and surfaces diverse subsets to improve generalization and reduce noise. It fits into existing pipelines without requiring migration or vendor lock-in, and supports engineers and ops teams alike.

Quirkos is a visual, inexpensive and intuitive way to qualitatively analyze text data. Quirkos' unique bubble interface makes it easy to use and gives you intuitive insights into data. Live collaboration, side by side comparisons and powerful visualisations allow users to uncover interesting findings. Available as cloud-based or offline software with identical features across Windows, Mac, and Linux.

TC Analytics serves as a valuable resource for retail experts, enabling them to visualize real-time data gathered from our people counting sensors related to customer interactions at the sales counter. By tracking essential management KPIs, this tool empowers you to make informed decisions that enhance resource allocation and increase your business’s profitability. Equipped with cutting-edge technology, TC Analytics utilizes VECTOR 4D sensors that boast an impressive 99.5% accuracy in counting individuals, a claim supported by 15 years of industry experience and high satisfaction ratings from clients across over 7,000 retail locations. Additionally, this innovative tool facilitates customer segmentation based on gender and age demographics, allowing businesses to pinpoint which areas capture the most attention by analyzing consumer behavior at the point of sale. Furthermore, with these insights, retailers can tailor their strategies to better meet the needs of their diverse clientele.

Experience the benefits of our advanced AI-driven summaries designed for maximum efficiency and effectiveness. Our innovative, scientifically-backed algorithm empowers users to distill information seamlessly. With our service, you receive concise summaries along with essential keywords and phrases that capture the core of the content. We are capable of summarizing a wide range of file formats, such as pdf, mp3, doc, txt, jpg, and more. Utilizing cutting-edge technologies in artificial intelligence, machine learning, natural language processing, and blockchain, we streamline intricate processes and automate tasks that once demanded human intelligence. Currently, the SummarizeBot team is dedicated to addressing global scientific challenges, particularly in the realms of abstractive summarization, question-answering systems, and predictive analytics tailored for the fintech sector. Our team is frequently invited to participate in international data science competitions and challenges, which keeps us at the forefront of emerging trends in AI and machine learning, continuously enhancing our skill set and knowledge in this fast-evolving field. This commitment not only drives our innovation but also ensures we remain leaders in providing exceptional summarization services.

Daisee develops technology to give you deep insight into the behavioural, emotional, and commercial dynamics of your customers. Daisee automatically scores all customer interactions using a digital quality scorecard that is the first of its kind. This automatically identifies quality assurance issues that need human intervention in areas such as compliance, communication, and conduct. Daisee allows you to see beyond words and uncover the emotion deep within your interactions. It reveals what your customers really think, feel, and are saying. Daisee is software that can be easily deployed across any telephony system and can help organisations immediately create business value. Globally Daisee is available in Australia, New Zealand, and the USA.

Transform user research into shareable video insights in just minutes with our platform. It provides automated video clips and highlights while enabling Live Notes for immediate analysis and tagging. You can effortlessly upload audio and video from any location, making it the ideal qualitative data platform for organizations focused on insights. This solution serves as a single repository for all your qualitative data, allowing you to spend less time managing and editing media files. By automating the labor-intensive processes of transcription and media preparation, you can concentrate on deriving valuable insights. Instantly create research clips and highlights, eliminating the hassle of tedious video editing. Simply tag key moments in your recordings, and our platform will generate clips in real-time. Additionally, we automatically organize your research projects; by submitting your research plan, we'll categorize your recordings into questions, exercises, and themes, facilitating effortless synthesis of your findings. This streamlined approach not only saves you time but also enhances the overall quality of your research outcomes.

Assessing Emotions for Clearer Understanding. Enhance consumer and user research by utilizing cognitive data. Make informed decisions grounded in emotional insights. The Affect-tag RX solution provides valuable and trustworthy emotional indicators via a secure web service and personal dashboard. These indicators stem from physiological data gathered through the Affect-tag RX mobile app and its specialized smartband. This lightweight data collection tool seamlessly integrates into various research endeavors. Participants remain fully immersed in their experiences, free from any intrusive biases. Our proprietary algorithms process physiological data in just a few minutes, ensuring timely insights for researchers. Ultimately, this approach fosters a deeper connection between data and emotional understanding, leading to more effective decision-making.

The TextRazor API provides an efficient and precise means of uncovering the Who, What, Why, and How within your news articles. It features capabilities such as Entity Extraction, Disambiguation, and Linking, alongside Keyphrase Extraction, Automatic Topic Tagging, and Classification, supporting twelve different languages. This tool performs an in-depth analysis of your content, allowing for the extraction of Relations, Typed Dependencies between terms, and Synonyms, which empowers the development of advanced semantic applications that are context-aware. Furthermore, it enables the swift extraction of custom entities like products and companies, allowing users to create specific rules for tagging their content with personalized categories. TextRazor comprises a versatile text analysis infrastructure that can be utilized either via the cloud or through self-hosting. By integrating cutting-edge natural language processing techniques with an extensive repository of factual information, TextRazor aids in quickly deriving valuable insights from your documents, tweets, or web pages, making it an indispensable tool for content creators and analysts alike. This comprehensive approach ensures that users can maximize the effectiveness of their data processing and analysis efforts.

JADBio is an automated machine learning platform that uses JADBio's state-of-the art technology without any programming. It solves many open problems in machine-learning with its innovative algorithms. It is easy to use and can perform sophisticated and accurate machine learning analyses, even if you don't know any math, statistics or coding. It was specifically designed for life science data, particularly molecular data. It can handle the unique molecular data issues such as low sample sizes and high numbers of measured quantities, which could reach into the millions. It is essential for life scientists to identify the biomarkers and features that are predictive and important. They also need to know their roles and how they can help them understand the molecular mechanisms. Knowledge discovery is often more important that a predictive model. JADBio focuses on feature selection, and its interpretation.

Manage text data effortlessly with a no-code interface that comprehends natural language, leaving spreadsheets behind. Unlike traditional spreadsheets that lack an understanding of language nuances, SimpleX leverages your comprehension and its own advanced capabilities. Say goodbye to convoluted queries and technical jargon; here, artificial intelligence operates seamlessly behind an easy-to-navigate interface. Experience a tenfold increase in the speed of analyzing free text responses. Quickly import, tag, classify, and sort numerous quotes in mere seconds, as our AI takes care of the intricate work. Generate instant treemaps or word clouds that can be directly integrated into your presentations, alongside organized exports filled with valuable insights. With the ability to natively comprehend and process 50 languages, even in mixed formats, it can handle up to 10,000 text responses, including quotes, feedback, and reviews. Thanks to AI-driven analytical tools, it extracts insights at ten times the usual speed, accomplishing real-time tasks that once seemed exclusive to human effort. This sophisticated AI solution is not only powerful but also user-friendly, transforming how you interact with text data.

s360 is the ultimate life underwriting platform that you will ever require. It serves as a comprehensive underwriting workspace seamlessly linked to automated underwriting processes, predictive analytics, telephonic and video interviews, expedited underwriting, and API-connected paramedical exam report gathering, allowing you to maintain full oversight of your case workflow while functioning smoothly and independently. Gain profound insights into underwriting as the platform is built with a strong emphasis on data. It adeptly converts your medical unstructured data into organized, actionable insights. With a wide array of risk assessment tools at your disposal—including predictive models, interviews, automated underwriting, accelerated UDW, lab tests, and detailed underwriting manuals—this platform offers an impressive suite of features to enhance your underwriting experience. Its ability to integrate various data sources makes it a powerful tool for informed decision-making in life underwriting.

Semantria (natural language processing) API is offered by Lexalytics, a leader in enterprise sentiment analysis and text analysis since 2004. Semantria provides multi-layered sentiment analysis, categorization and entity recognition, theme analysis as well as intention detection, summarization, and summary in an easy to integrate RESTful API package. Semantria can be customized through graphical configuration tools. It supports 24 languages and can be deployed across public, private and hybrid clouds. Semantria scales easily from single servers to entire data centres and back again to meet your processing needs. Integrate Semantria for powerful, flexible text analytics and natural word processing capabilities to cloud-based data analysis products or enterprise business intelligence infrastructure. To create a complete business intelligence platform, you can add Lexalytics storage or visualization tools to store, manage, analyze, and visualize text documents.

Everything you need for an effective research system. Centralize all your research data, improve collaboration and standardize your research process. Share your insights easily. Keep your classification system organized. It is easy to manage tags, properties, and labels. Data security and privacy compliance. Trusted by public and private companies around the globe. Analyze your data to create useful reports. Connect the dots between insights. You can find anything in seconds. You have hundreds of filters at your disposal. AI powered search that works. Standardize your research process by creating templates that everyone can use. Empower more people to do better research. Deep integrations give you real superpowers, access to customer feedback quickly and eliminate complicated Zapier workflows. No additional charges for uploading files of any size or format. Transform audio and video recordings into timestamped transcripts. Instant visibility of who is sharing insights.

Phocas provides an all-in-one business intelligence (BI) and financial planning and analysis (FP&A) platform for mid-market businesses who make, move and sell. Driven by a mission to make people feel good about data, Phocas helps businesses connect, understand, and plan better together. Partnering with ERP systems like Epicor, Sage, Oracle NetSuite, Phocas extends their capabilities by consolidating ERP, CRM, spreadsheets and other data sources into one easy-to-use platform, offering a range of tools to analyze, report, and plan. Its key features include intuitive dashboards, ad hoc reporting, dynamic financial statements, flexible budgeting, accurate forecasting, and automated rebate management. With real-time insights and secure access, Phocas empowers cross-functional teams to explore data and make informed decisions confidently. Designed to be self-serve for all business users, Phocas simplifies data-driven processes by automating manual tasks like consolidating financial and operational data – saving time and reducing errors. Whether you're preparing month-end reports, analyzing trends, managing cash flow, or optimizing rebates, Phocas provides the clarity you need to stay ahead.

The Voxco Survey Platform is a versatile and powerful solution for data collection and analysis across multiple channels, including online, phone, and in-person surveys. With support for over 40 question types and availability in more than 100 languages, it allows for the creation of dynamic, tailored surveys to meet a variety of research objectives. The platform features an intuitive drag-and-drop interface, advanced logic capabilities, and multimedia integration, ensuring an engaging experience for respondents. Its analytics tools include real-time dashboards and detailed reporting, enabling organizations to derive meaningful insights from their data. Used by over 450 clients in 40+ countries, Voxco helps businesses and researchers gather valuable feedback with ease and precision.