Best Free PR Analytics Software of 2025

Propel is a PR tool that streamlines your media outreach. From building media lists, pitching journalists, managing campaigns, monitoring coverage, to analyzing data - Propel does it all. With both Gmail and Outlook integrations, pitch from within your native email. Save hours on pitching and reporting, giving you back the time you need to do the work you love.

For nearly ten years, Babel Street has established itself as a frontrunner in the industry with its innovative AI-driven analytics platform, which equips teams with essential insights for effective analysis, strategic action, and achieving mission success on a unified interface. The company employs cutting-edge linguistics technology to extract and interpret actionable insights, acting as a significant force multiplier that supports customer initiatives globally. By swiftly enriching and transforming all publicly accessible or customer-supplied data, Babel Street ensures that valuable insights are readily available. Its AI-powered, persistent search capability spans over 200 languages worldwide, facilitating the discovery, enrichment, and translation of the most pertinent insights regardless of their source or language. Featuring one of the largest proprietary ontologies globally, the platform transcends basic machine translation, capturing critical nuances that enhance understanding. In addition, Babel Street's analytics platform serves as a comprehensive gateway that provides a seamless end-to-end experience for enriching digital data and converting it into actionable knowledge. With its commitment to innovation and excellence, Babel Street continues to redefine the landscape of data analytics.

You can eliminate the hassle of dealing with documents and spreadsheets, as clean data is readily accessible. With over 30 metrics available, you can evaluate the impact of your initiatives precisely as you wish. This communication tool is designed specifically by communications professionals for their peers in the field. Discover how mentions and publication reach influence your share of voice. Monitor your brand’s performance in terms of headline mentions compared to competitors. Set up personalized alerts for brand mentions and shifts in share of voice that suit your schedule. Enjoy a real-time dashboard that showcases your brand’s association with relevant keywords. Stay informed about your competitors' activities regarding trending topics like employment and policy. Linking your Google Analytics account is straightforward, allowing you to get started in just two simple steps. Assess the effect of articles about your brand on your website traffic. Identify which sources or publications have driven traffic and contributed to user growth. Additionally, take advantage of the newly launched Twitter insights tailored for your brand. This comprehensive approach ensures you remain ahead of the curve in understanding your brand's media presence.

Hypefactors is innovating in media tech. Our in-house team of global experts is developing the next-generation technology for media reputation. Hypefactors is a technology company based in Copenhagen. We offer tech for greater media impact. This includes all the tools needed to automate and simplify the work, as well as all the facts required to document the results. It's all-in-one, and it's very easy. Hypefactors is listed at Nasdaq First North Denmark. One tool. One login. All you need. Easy to use and intuitive. Hypefactors is a one stop platform that covers all the facts and features required by earned media professionals. You can save time, reduce costs, and improve results. Hypefactors is a platform that combines data, analytics and technology to create a seamless and user-friendly experience for earned media professionals. It's easy to get started, and we tailor the solution for your specific needs.