WisePPC consolidates advertising, sales, and inventory information from Amazon and Shopify, providing real-time analytics, the ability to perform bulk actions, inline editing of campaigns, gradient highlighting, and multi-metric visualizations. It retains extensive historical data, incorporates AI-powered bid automation, and features dynamic repricing that is currently in beta, all of which empower users to make informed decisions based on data and enhance their return on investment. Additionally, the platform streamlines the management of marketing efforts, making it easier for businesses to optimize their strategies effectively.