Provide authentic personalized experiences by customizing content, products, channels, and timing for each individual. Klaviyo’s integrated profiles merge data from browsing behavior, purchase history, service engagements, and user consent to create targeted segments and personalized messaging. Leverage predictive analytics such as customer lifetime value, risk of churn, and anticipated order dates, along with AI-driven suggestions to refine every interaction. Personalization is inherently built into email, SMS/RCS, WhatsApp, mobile apps, and websites—eliminating the need for additional customer data platforms or overnight synchronizations.