diDNA Description

diDNA is an innovative ad management solution tailored for all stakeholders on the supply side of the advertising landscape, including publishers and ad technology partners. It enhances ad revenue through a comprehensive strategy that incorporates essential ad technology, connections to over 70 demand partners, and a team of dedicated professionals. The platform delivers impressive outcomes, boasting 95% fill rates, 98% viewability, and ad revenue increases ranging from 100% to 150%, alongside an average RPM of $5 and quicker site load times. Additionally, it features fully transparent, real-time reporting designed for practical implementation. With its unique ability to optimize all digital ad inventory, diDNA employs proprietary ad technology, brand safety options, and access to premium demand sources. Furthermore, diDNA's enterprise ad management platform is specifically engineered to maximize ad revenue for publishers by leveraging cutting-edge machine learning and artificial intelligence to enhance its rules engine, thereby simplifying the ad management process while empowering publishers to achieve their full revenue potential. This combination of technology and support allows publishers to focus more on their content while benefiting from optimized ad performance.

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Company Details

Company:
diDNA
Year Founded:
2017
Headquarters:
United States
Website:
didna.io

Media

diDNA Screenshot 1
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Product Details

Platforms
Web-Based
Types of Training
Training Videos
Customer Support
Online Support

diDNA Features and Options

Ad Server Software

A/B Testing
Ad Inventory Management
Ad Optimization
Banner Management
Conversion Tracking
Mobile Ad Serving
Native Ad Serving
Newsletter / Email Ad Serving
Referrals / Affiliates
Rich Media Ad Serving
Video Ad Serving

Website Optimization Tools

Competitor Analysis
Content Management
Keyword Research Tools
Link Management
Performance Metrics
Problem Area Alerts

Publishing and Subscriptions Software

Advertising Management
Books
Campaign Management
Catalogs
Circulation Management
Content Management
Layout & Design
Magazines
Newsletters
Newspapers

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