Zoho Social Reviews

Summary: Zoho Social is a platform that makes a lot of videos for our real estate company, I consider that this platform has helped us a lot to keep our social networks active at all times, I have loved the fact of being able to add unlimited social networks within this platform, since that in this way I can manage several social networks without any limit, in addition, this platform has allowed me to create unlimited publications, in addition, I have loved the fact of being able to send publications simultaneously to all social networks. This platform is suitable for any type of company, it helps a lot to start adding constant activity to each of the social networks, in addition, this platform also allows you to receive each of the messages received on social networks in the same inbox, This helps me a lot since I constantly receive direct messages through Facebook and Instagram, and this platform is capable of storing all those messages within the same inbox to be able to answer them easily. In addition, this platform provides me with general statistics for the results obtained in my social networks, I can view statistics that show me the progress made or the traffic generated during a month or an entire year, I can also view the number of total interactions that the clients with all my posts. Without a doubt, it recommends a platform for any type of company to carry out a complete administration of social networks.

Positive: Zoho Social is a great platform to be able to manage all social networks within the same configuration panel. What I like the most about this platform is that it allows unlimited adding of all kinds of social networks, you can add up to more than 10 social networks within this platform and in the same way you can enjoy all the features and functions of managing social networks, since this platform has no limit on the number of social networks that you can link, the limit only exists if you use the version free, which only allows you to associate two social networks. Another thing I like about this platform is that you can schedule publications simultaneously with all the linked social networks, which means that you can schedule a publication so that the information you would like is sent to all the social networks you have. linked within this platform, this function is very important to share content at the same time in all the Social Networks of a company, I love this function very much, since I do not have to publish the content individually on each social Network, but rather Just by creating a publication within this platform, this publication will be sent simultaneously to all social networks. Another of the things that I like about this platform that allows you to visualize in real time the interaction and traffic generated with each publication made, this platform allows you to statistically know the results of each publication, you can see how many views your publication has, you can visualizing how many times it has been shared, how many shares it has or how many impressions each publication has, without a doubt they are fascinating to stop the traffic of each publication.

Negative: One of the main disadvantages of this platform is when you are starting to use it for the first time in a company, since to correctly link the social networks that you have in your company, you have to wait additional time for the Verification to be processed by the team in charge of Zoho Social, This means that when you correctly link to social networks on this platform, you will have to go through a verification process, where the information from your social networks will be verified to verify the legitimacy of these social networks, this It can be a bit annoying since you have to wait for directional time to start using the platform. Another of the negative things that this platform has with respect to the free version, this Tita persona is not recommended for companies at all, since it only allows you to add a maximum of two social networks simultaneously, in addition, there is also a limit on the number of posts that you can schedule to be sent to your social networks, for which, I do not recommend it at all, it is useless, I totally recommend that you use a paid version to be able to access the important features and functions of Zoho Social.

Summary: Zoho Social has behaved excellently during the process of publishing new material for our social networks, I have used this platform to link social networks such as Facebook, Instagram and Twitter, our real estate company is extremely satisfied with the results obtained so far, Since we have been able to publish new properties on our social networks on a scheduled basis, we have scheduled various publications for specific times and these publications are executed within each social network instantly, without delays in the time we had set. I am very happy with the fact that this platform has helped me to improve the interaction with each one of the visitors of our social networks, our real estate company has greatly improved the number of leads that we have acquired, since each lead that we acquire Through ads, we can quickly transfer it to our CRM system thanks to the integration that this platform has. This platform allowed me to connect the ads from social networks to be able to monitor potential customers in real time, this is a very important function and it helped me to obtain a good return on investment much faster. I consider that I will continue using this platform in the long term to improve the interaction we have with all the visitors of our social networks.

Positive: Zoho Social is a platform that has helped us build an excellent social network management system, one of the first things I liked about this platform is that there is no limit to the number of social networks that I can link within this platform, In addition, the analytical operation and the administration of publications of all the social networks is carried out simultaneously. This platform offers me a main panel in which I can have full access to the administration of all the social networks that I have linked, in this way This way I can manage and post to all social networks simultaneously. However, the feature that most caught my attention in a positive way is the inbox system, since this inbox is capable of collecting each of the messages we receive on Facebook, Twitter or Instagram, this helps a lot since it doesn't we have to be checking the inbox of each of the social networks, since we receive everything within the same inbox and we can respond to all customers through this platform. In addition, I also like the task scheduling system, as it allows me to schedule tasks for a specific date and time, I also liked the live streaming of the activity and the interaction that can take place within each post that I have sent on My social networks, this live broadcast allows me to know exactly the exact moment when a client has interacted with our publications.

Negative: One of the main features that I didn't like is the zShare extension that is available for the browser, as this contract promises to save each of the articles that are important to me and then post them within each social channel, however, it is only they can save up to two articles at the same time, This limit is a negative for me as I would love to be able to save more than five articles and carefully choose the article that is most suitable for my social channels. I believe that the extension should be much more up to date and allow you to save more articles to later upload them to our social networks. Another of the negative things that this platform has is the free trial period, despite the fact that this free trial lasts 15 days, the functions that are available within it are not so important, since it does not allow the integration of this system with the Internet service. CRM or with Zoho Desk, In addition, this free trial does not allow you to create custom reports either, automated reports are generated on the results of the interaction of your social networks, you cannot customize the details that will be within that report, therefore, I do not recommend With this free trial, I highly recommend using a paid version to access the important features of this platform.

Summary: It solved the problem of the multiple use that is given to it in different social media of my company's accounts, in addition to that it also had the ability to integrate with different Zoho platforms, which we give importance to this since I prefer that everything stay connected for not pass data from one platform to another manually, but that everything is interconnected itself. Not only has it integrated well with most platforms, but it has also done so with external platforms as it has good integration and support with others so this reassures me when I want to change my mind and use other systems. or platforms.

It was possible to clearly have the metrics of the impact of the publications on social networks, as well as the interactions thanks to the fact that with this platform it allows us to have a good follow-up in everything that has to do with social media. Without a doubt, the scheduling of publications was the most comfortable to work with, since it was possible to manage everything correctly and keep our social networks active efficiently and through the platform's calendar.

So I can say that it keeps aside the time limits of the publications and that it also not only manages a single publication from a single social media, but from multiple networks so that I can simultaneously share information or content on different platforms in order to keep notified to the different users who follow us on different social networks. So to finish I want to highlight that I was able to save a lot of time by adding different social media to these platforms to be able to manage them in one place, regardless of which social networks this platform has been very well adopted.

Positive: I can have a follow-up of the hashtags of different social networks in a single configuration so that I can stay informed about an event that is useful to me and also not miss anything that happens on a day-to-day basis. This way I can also stay more connected with the audience that follows us in different media since within the same platform I can have a follow-up of all the posts that are made in the different social media so I can be more connected being able to respond to comments without having to be checking social media individually.

What surprised us about this platform is how complete it is when it comes to wanting to program one or several publications at the same time. I have tried several Zoho platforms and the truth is that it falls far short of the main features that are the strong weight of each platform, however, for me, publishing on a scheduled basis is something useful and important and Zoho has done it in this section very well for the different functions that it has to automate a publication and that everything is prepared on time. Although sometimes it fails, but I will mention that later in the negative aspects.

The reports section is very complete and detailed and this is very valuable because I like that the details of the interactions of the different social networks that I manage are important for the growth of the company on the Internet. In addition, with a single click I can see the impact of a single publication or see in a given time how the company has emerged through publications from different places without having to move around the platform a lot to review the reports since the interface In this sense, the reports section is very well located.

The price is considerably reasonable even for freelancers, this is very attractive even for large companies since an ROI can be obtained for any type of business that wants to manage multiple social networks on any platform without the need to be browsing from one in another so that everything goes well. So it has competitive prices that make me think about acquiring this service due to its good functions, but without a doubt I recommend trying it before purchasing the final product because even though it is accessible even for small businesses, it does not mean that it works well for everyone. since some will require more or functions that other platforms have, so you should look before purchasing the service.

Negative: During the configuration of this platform I had problems because Zoho does not provide many clear tutorials to understand its use in a professional way and so I have to resort to external help to get an idea of ​​its correct use. There are errors or failures when a scheduled publication is published since I have to be aware if it was published or not since it happens that the connections of the social networks are disconnected and then Zoho thinks that it has published it and it is not so In addition, this platform does not warn of that error, so it is not so automated when I always have to be aware. The mobile version lacks features that the desktop version does not have, this is quite disappointing when it comes to portability on this type of platform and more so when it comes to social networks, which are currently mostly handled by the phone regardless of the operating system that is used. be using.

The interface is a bit outdated and sometimes it gets slow, delaying in certain aspects, I would prefer that this had more performance when it comes to wanting more speed to manage the company's social networks. Likewise, I would like the buttons or icons of this platform not to be so archaic and they should make them more representative of their functions and at the same time intuitive in order to have better visibility when practicing. Also the views of the main dashboard posts is not very intuitive, I would like it to have an option which can be modified by default and that only shows the latest posts instead of a complete feed where they show me old posts, since if I stop managing the networks for a short period of time I don't want to learn about things from the past but about the present to be more in tune and have a better workflow.

Summary: The general experience we have had with this platform has been really pleasant, since we started using it we have noticed significant changes in the administration and publication of new content and our social networks. Previously, it was quite complicated for us to become active social media again, since we are a real estate company that is constantly offering property services to new clients, and it was quite complicated to manage our social networks and upload content every day, however, After the arrival of this platform we have noticed that we can now create publications automatically, we can schedule publications for exact days and exact times. I am very happy with the results that I have obtained with this platform, I have used it for approximately a year and a half, and I have noticed that the online presence of my company has improved exponentially, we have improved in obtaining new clients from our networks social networks, and we have also improved customer service directly through messaging on social networks. Although I still consider that the prices should be much lower for the plans offered by this platform, I will continue to use it in the long term since it is providing me with very good results in improving our social networks and our online presence.

Positive: Zoho Social is an important platform whose main objective is our platform was the fact of providing a correct administration of social networks, for us it is very important to keep our social networks active, with relevant information about our services and about the changes that we have done in our company, therefore, we chose this platform because it helps us keep the social networks active simultaneously. In addition, it offers a system which helps you visualize analytically and statistically, it is the basis that the visualizations are having. and the traffic of your social networks. Below I will mention the most important positive things about this platform.

1.- The main feature that I like about this platform is the way in which it allows me to modify the permissions and functions that each of the employees must fulfill in the administration of social networks, for example, if I have a team in charge of managing our social networks, I can modify the permissions for each of them to have access to different functions within the social networks, I can allow a specific employee to only be able to create publications, I can also allow a specific employee to only be able to reply to direct messages, and many more things, this function really allows me to manage each of our employees' permissions in the administration of social networks.

2.- Another of the positive things about this platform is that it offers you advanced analytics and statistics so that you can understand the performance of your publications, these analytics provide you with precise information about the type of content that your visitors have loved, as well as various comparisons of the results obtained previously and the results you currently obtain, so you can understand if you have been growing or decreasing traffic with the publications you have created. It is very important to highlight that these statistics are very easy to understand, they offer you graphs that are created automatically and are linked to the data obtained from the traffic of social networks, all these data will be reflected graphically within the platform.

3.- Another of the features that I like is that this platform has personalized reports, that means that you will choose what information a report that you have generated within the platform will carry, you can generate individual reports for each of the social networks that you have linked, as well as it can generate a much more complete report where there is information about all the linked social networks, you will choose how that report will be, in addition, this function also has a service that allows you to create automated reports, you can create reports every certain time, schedule report for a specific date or record that you want.

4.- I love the way in which I can carry out live broadcasts simultaneously on these social networks, for example, in this company they use social networks such as Facebook, Instagram and Twitter, which platform allows us to carry out a live broadcast on each of these platforms simultaneously, just by pressing a button within the platform, the live broadcast will start simultaneously and all our visitors will be able to interact with us, all interactions will be stored in the same inbox, like this that it will be very easy to interact with all of them.

5.- This platform also has an excellent integration with Canva. This integration is fantastic, since we can make various designs for some of our publications within social networks, and use that design within Zoho Social immediately without the need to download and upload it manually to Zoho Social, This integration allows you to extract each of the designs you make in Canva, immediately.

Negative: Zoho Social has provided many positive factors and features that have helped to have a correct administration of social networks, each of the functions that this platform has offered help you to create publications and have constant monitoring of the generated traffic, however, there are also some negative things that we perceive about this platform. Next, I will mention the negative things that I perceived about Zoho Social.

1.- This platform offers an extension for browsers that allows you to publish and share them on all your social networks with just one button, however, I consider that this extension should be much more complete, it should also offer some real-time statistics service , which can help you accurately monitor the progress of traffic on a specific post, view the impressions and views of a specific post. Currently, the functions or things that can be done within this browser extension is quite limited, it would be great to implement new functions so that this extension really works for us.

2.- This platform says that it offers a good integration and connection with your CRM system, so that you can transfer each one of the clients that you obtain in your social networks, it makes your trading system, however, the integration is quite limited, It only offers integration with a few CRM software, causing many companies to not be able to enjoy this integration and not be able to automatically transfer the clients obtained from their social networks to their trading system. I think that the CRM integration system should be much more optimal within Zoho Social.

3.- Prices are also a negative factor of this platform, in addition, the free trial of it is quite limited and allows you to only link a couple of social networks, so I consider that both the free trial and the paid version should be much more optimal, offering a much more accessible price for all users, or they should create a plan that is much cheaper for new users. I consider the features it offers to be its best plan; It contains advanced features but almost all platforms currently have it, and therefore they should offer better prices.

Summary: In this company we use the Instagram social network very constantly, since we have more than 1000 followers in our main company account, for us it is quite important to obtain exact analytics from this platform, analytics that help us understand the public obtained in this Instagram account, so I fully trust that this platform will optimize Instagram's statistical monitoring system. The experience obtained with this platform was quite good, this platform helped us plan to schedule posts for an exact date, which caused us to save a lot of time, we only have to spend a couple of hours a day to schedule posts for the following days, and then it will no longer be necessary to make publications manually. In addition, within this platform there are several of our employees who can manage socials again, which helps us keep our social networks always active, since at some point when I cannot schedule posts, another colleague will do it for me. The positive impact that this platform has had is quite noticeable since I will not be social, it has been more active since we started using it.

Positive: Zoho Social is a great service when it comes to management for social media, the way this platform provides you to manage social media simultaneously is quite remarkable. One of the features that I liked the most about this platform is that you have the freedom to create scheduled publications without any type of limit, I have noticed that I can plan all types of publications with all types of content for any exact time or date, there is no type of limit on the number of posts you can schedule for an exact date, although it is important to note that when you use the free trial of this platform, there is a limit when it comes to scheduling posts. I also liked that this platform has real-time monitoring of each of the changes and updates made to your social networks, you no longer have to review the social networks individually, this platform offers you a generalized panel in the that you can view all the publications, comments or interactions that customers or visitors have had in the last hours, this panel offers exact information about all the updates of your social networks.

Negative: The main problem I encountered within this platform is when it comes to integrating it with the Zoho Analytics system. I have noticed that when it comes to integrating both platforms, the process can be a bit complex for some people. As it has been for me, configuring both platforms so that the flow of data and the information collected from our social networks was transferred to the analytics system was quite complex, we had to use a fairly extensive team to carry out this configuration correctly. In addition, another of the negative characteristics of this platform is that it does not show you exact analytics of the public or the impressions that you have had from your Instagram account, it only shows you the number of reactions and comments that have been in that Instagram publication, if If you want to know more data about your publications and exact Instagram analytics, you will have to access your main account, this platform does not give you access to complete analytics of the traffic generated within Instagram.

Summary: The control of our social networks was greatly benefited after the arrival of Zoho Social. Previously we managed our social networks manually and we did it individually, it was a bit complicated since you have to review each section of a social network and review the support tickets in each social network. The arrival of Zoho Social greatly eased our work, with this software we have been able to have much broader control, from the same panel we can manage all our social networks, receive customer requirements, inspect impressions and the scope of traffic. In addition, we can know where the traffic of all our publications is coming from. Zoho Social is a fairly complete software, we have had an incredible experience at a totally affordable price.

Positive: Controlling our social networks can sometimes be quite a complicated process since we use several social networks in our company, therefore, having an administration of all of them in general helps our company a lot and makes us spend less time. What I like the most about Zoho Social is the real-time monitoring, I can know exactly the growth that the publications are having and the impressions that they have had in the last hours, in addition, I can know the reactions, how many times a post has been shared post and how many people it has reached just by viewing this in real time from the Zoho Social Dashboard. Another thing that I love about Zoho Social is that I can schedule posts, with this system I can create posts to be uploaded to the networks at a specific time, I can leave my office and leave several schedules done.

Negative: Zoho Social is a fairly complete software to obtain real statistics on the behavior of social networks in various time periods. The behavior that Zoho Social has had since it was implemented in our company is totally positive, we have never presented failures, our social networks have never stopped being synchronized and the reports have always been able to be obtained without any delay, it is impressive how we can monitor our social networks from one place, without having to review them individually.

Summary: Overall, Zoho Social is useful. It is a simple platform, and in my experience it works great for everything except Facebook. I like being able to see all social media interactions (likes, comments, etc.) via my Zoho Social dashboard.

Positive: Zoho Social makes it relatively easy to make posts across various social media apps. I usually only have to write out one post, and with one click it shares the post on all of my company's social media pages. I appreciate being able to track interactions on all social media pages via one dashboard.

Negative: I have had issues with Facebook posts not showing accurately when made via Zoho Social. I usually have to post directly from Facebook, while posting to all other social media applications via Zoho Social.

Summary: Very helpful for assisting sales staff in lead generation in management. For creatives, you'll find yourself frustrated with the stripped down features.

Positive: Integrates fully with the rest of Zoho, including tagging potential leads from social engagement and linking engagements to existing accounts. Also includes posts done outside of the system.

Negative: The post creation menu leaves something to be desired. And the analytics could be more robust.