Wine Price Calculator Description
This straightforward tool is designed to compute the pricing of wine at various stages within the supply chain, based on known or estimated prices from other points in that chain. Its primary utility appears to be for Australian wine producers, as it incorporates specific taxes such as GST and WET that are likely applicable only in Australia. For instance, if you desire your wine to retail at $25 per bottle in retail outlets, with anticipated markups of 40% at retail and 30% at wholesale, the calculator will determine the necessary farm gate price—the amount you must charge the wholesaler. According to the calculator, you would need to set your price at approximately $9.68 per bottle, amounting to $116.16 (excluding WET) for a case of twelve bottles, and if you qualify for a WET rebate, as many wineries do, this adds an extra $26.11 for a case, resulting in a total cost recovery of $142.28 for the wine. Additionally, the calculator is equipped to handle various sales scenarios, including direct-to-retail situations that bypass wholesalers, as well as commissions and farm gate pricing. It also accommodates different quantities, which could range from an entire case to just a single glass.
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