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In the process of evaluating visits, shift your focus from assessing sales volume to analyzing conversion rates. Examine patterns in traffic, including spikes and routes taken. Our platform serves as an essential tool for your weekly sales meetings! Assess the influence of your displays on brand recognition by tracking the number of unique contacts reached and the total exhibitions held, as well as your effectiveness in driving store visits (the count of individuals who visited the store post-display interaction). Additionally, gather comprehensive attendance metrics, such as foot traffic nearby, total visitors to your designated area or specific points of interest, duration of stay, and heat maps. Transition from mere assumptions to data-driven insights! By prioritizing these vital metrics, you can derive a precise return on investment for your promotional activities. The reliability of our measurements has been confirmed by over 150,000 manual counts conducted across numerous retail locations. Routine audits are implemented to ensure the integrity of our metrics, empowering you to make informed strategic choices backed by trustworthy data. This commitment to precision not only enhances your marketing strategies but also fosters greater customer engagement.
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