Unica Description
HCL Unica is a robust, AI-driven enterprise marketing platform that handles all your marketing needs. From planning and executing campaigns to real-time personalization and analysis, Unica empowers marketers with advanced automation. It supports a broad range of channels, including email, SMS, WhatsApp, social media, direct mail, kiosks, and ATMs.
Unica offers exceptional scalability and flexibility, deployable in the cloud or on-premises, and easily integrates with existing marketing technology. Its comprehensive suite provides top-tier solutions for campaign management, customer journey orchestration, audience segmentation, and omnichannel personalization, allowing for hyper-personalized, data-driven marketing at scale.
Unica Alternatives
DirectMail2.0
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Klaviyo
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Klaviyo’s 350+ integrations making getting started easy for marketers. Some key features of the platform include predictive analytics, AI automation, optimized templates, A/B testing, and intuitive segmentation and email flows to ensure marketers are reaching their audience with the right message at the right time. The solution also supports integration with payment processing and point of sale (POS) software solutions, such as Magento, Shopify, and WooCommerce.
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Mapp Marketing Cloud
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emfluence Marketing Platform
Designed with you in mind, the emfluence Marketing Platform offers an intuitive interface and powerful features to streamline your digital marketing efforts. Whether you're launching personalized campaigns, managing multiple brands, or crafting strategies, our platform empowers you to succeed with:
Email Automation: Create automated workflows that nurture leads and drive conversions.
Email Marketing: Design and easily send impactful email campaigns, featuring advanced personalization options like conditional content.
Social Media Management: Schedule, publish, and monitor your social media posts from one place.
SMS Marketing: Engage your audience with timely and relevant SMS campaigns.
Landing Pages: Create high-converting landing pages to capture leads.
Automated Reporting: Understand the impact of your marketing campaigns by leveraging custom reports and analytics across channels, assets, people, and places.
Website Tracking: Track visitor interactions on your website to optimize marketing strategies.
Lead Scoring: Prioritize leads based on their engagement and interactions.
Marketing Calendar: Plan, schedule, and manage your marketing campaigns in a centralized calendar.
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Integrations
Company Details
Company:
HCLSoftware
Year Founded:
2019
Headquarters:
India
Website:
www.hcl-software.com/unica
Media
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Product Details
Platforms
Web-Based
Types of Training
Live Training (Online)
Training Videos
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Unica Features and Options
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