TruSpend Description

Understanding customers is a top priority for businesses. While various indicators exist, the clearest reflection of consumer desire comes from actual payment transactions. TruSpend's marketing performance management platform bridges the gap between consumer buying behaviors and marketing expenditures. Worldpay from FIS is a leader in this space, processing more than 40 billion transactions each year. TruSpend empowers marketers by linking consumer purchasing patterns with their advertising budgets, enabling them to refine their advertising strategies, enhance customer engagement, and boost revenue. This integration allows for the connection of ad spend to real-time purchase data, facilitating the identification and removal of ineffective marketing initiatives. With tools designed for effective marketing spend management, businesses can pinpoint the strategies that enhance sales. Additionally, we offer support in integrating simplified payment solutions that align with the needs of both your business and your customers, ensuring a seamless experience for all involved.

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Company Details

Company:
FIS
Year Founded:
1968
Headquarters:
United States
Website:
www.fisglobal.com/products/truspend

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TruSpend Screenshot 1
TruSpend Screenshot 1
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Product Details

Platforms
Web-Based
Types of Training
Training Docs
Live Training (Online)
Training Videos
Customer Support
Online Support

TruSpend Features and Options

Spend Management Software

Approval Workflow
Budgeting / Forecasting
Expense Tracking
Multi-Currency
Prepaid Cards
Procurement Management
Receipt Management
Spend Analysis
Spend Control
Supplier Management

TruSpend User Reviews

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