Telaria Integrations

Introducing the Google Marketing Platform, an all-encompassing advertising and analytics solution designed to enhance marketing strategies and achieve superior outcomes. It offers user-friendly tools ideal for small businesses, providing complimentary resources that optimize your marketing efforts, from website and application analytics to seamless testing features and beyond. For larger enterprises, advanced solutions are available to foster deeper customer relationships, ultimately leading to improved marketing performance through a comprehensive suite of advertising and analytics tools. The platform delivers integrated solutions tailored for every marketer's needs, whether you're seeking assistance with a specific task or aiming for a substantial, long-term collaboration. Google Marketing Platform Partners are equipped with the necessary resources and expertise to help you maximize your marketing potential. We are committed to providing support at every phase of your journey, regardless of whether you utilize just one product or the entire suite of offerings available through Google Marketing Platform. With such diverse options, marketers can find the right fit for their unique objectives and challenges.

Leverage Growth Channel AI to efficiently pinpoint and engage niche audiences across various programmatic advertising platforms, enhancing the effectiveness of your campaigns. Utilize geolocation data to connect with individuals who frequent specific retail locations or participate in events. Gain rapid insights into your customer personas and swiftly generate detailed profiles using artificial intelligence. Expand your first-party data by creating tailored audiences for advertising, email marketing, and direct mail. Seamlessly activate your identified personas for targeted advertising initiatives. Enhance your campaigns to achieve optimal results across Demand-Side Platforms (DSPs) and Supply-Side Platforms (SSPs). Assess the performance of your advertising efforts in both digital and traditional media. Identify your target customers across all digital channels, while maintaining complete control over your budget and audience size, and target individuals based on both real-time and historical location data. There's no requirement for separate licenses for DSPs, SSPs, or Data Management Platforms (DMPs). Engage niche audiences through a variety of mediums including television, digital out-of-home, audio advertisements, native content, video, mobile platforms, and online displays, ensuring a comprehensive approach to your advertising strategy. This multifaceted targeting capability allows for unprecedented flexibility and precision in reaching the right consumers.

Bucksense serves as your strategic ally, enabling you to manage your digital marketing internally and take charge of your strategies, activities, budgets, and data. By collaborating with brands, we aim to achieve their objectives through an innovative blend of programmatic advertising, native ads, social display, content marketing, SEO, and SEM. This unique approach marries expertise, creativity, analytical insights, transparency, and state-of-the-art technology to formulate effective, multichannel strategies tailored to your brand. Typically, brands rely on multiple agencies to fulfill their digital media requirements, which can lead to a loss of vital data, knowledge, and overall control, obscuring the bigger picture. Centralizing your multichannel strategy with the right partner can effortlessly address these challenges. At Bucksense, we assert that it's time for brands to reclaim their position at the core of the strategy, regaining control over their marketing initiatives. Understanding your audience is crucial, as it involves grasping their behaviors, needs, and preferences, which ultimately leads to more effective marketing campaigns. By doing so, brands can enhance their connection with consumers and drive better results.

JamLoop is a company that specializes in an OTT/Video Ad Platform, designed to assist media buyers in connecting with audiences who have transitioned away from traditional cable TV and are now consuming content through streaming applications on various digital devices. As television viewing habits evolve, consumers are increasingly opting to stream both episodic and live programming through devices such as Smart TVs, Roku, Amazon Fire, Apple TV, smartphones, tablets, and laptops. This shift complicates the process of reaching target audiences through conventional advertising strategies. JamLoop addresses this challenge by delivering advertisements directly to viewers on their internet-enabled devices in real time. We empower you to connect with your audience at scale, with efficiency, and with complete transparency. By operating our own proprietary bidder platform and purchasing inventory directly from publishers, we provide an unparalleled level of control and insight. Designed specifically for the modern viewer, our OTT platform ensures you can access your desired audience, even as they engage with content on various internet-connected devices, thus maximizing your advertising impact.

We provide live, linear, or VOD programming to the top video platforms. Dynamic Ad Insertion powered with analytics and insights to increase your ad revenue on ad-supported videos platforms. Create, distribute, and monetize linear channels. Amagi offers a complete OTT video publishing solution for content owners and new-age digital networks looking to recreate TV-like experiences for streaming viewers. Amagi's award-winning cloud playout platform allows for the creation of linear OTT channels with advanced graphics, programming and ad schedules. Amagi simplifies the creation of linear OTT channels by combining all aspects of the broadcast workflow into a sophisticated but easy-to-use web interface. Digital networks and content owners can quickly create new channels using a structured process for content ingest, scheduling and playout. This allows them to have 24x7 control over the entire channel creation process.

Beeswax serves as a top-tier buying platform that features a cohesive user interface and streamlined workflows, along with exclusive access to data and a carefully selected omnichannel inventory. Founded on the ideals of transparency, customization, and user empowerment, Beeswax allows you to harness and implement premium programmatic solutions effectively. The platform’s log-level detail equips users to fully leverage their programmatic insights. You can control your bidding strategy to balance cost-effectiveness and campaign timing effectively. Additionally, you can utilize the standard algorithms typically found in traditional demand-side platforms (DSPs). The interface provides bid modifiers that allow for quick and efficient adjustments using a single variable. Furthermore, you can implement bid models designed for multivariate optimization, often derived from insights gathered from log-level data. There are various techniques available to optimize towards specific key performance indicators (KPIs) that are tailored to your campaign's unique requirements. By steering clear of the opaque "black box" model, Beeswax facilitates transparent optimization based on real-time campaign performance, allowing you to fine-tune your campaigns and reporting strategies to better meet your objectives and enhance overall success. This level of customization ensures that every aspect of your advertising efforts is aligned with your desired outcomes.

Advertising serves as the lifeblood of the open internet, providing vital support to content creators, journalists, and the free flow of ideas and information. Our media-buying platform has been designed to cultivate a more engaging and inspiring environment for all participants in this ecosystem. We are dedicated to revolutionizing media in a way that benefits humanity as a whole. Our approach involves aiding brands in delivering a more relevant and insightful advertising experience to consumers, while simultaneously establishing a new benchmark for global outreach, accuracy, and transparency. Discover what sets us apart: we operate from the buy side, which aligns with the interests of everyone involved. We do not direct you toward our own media products, as we have no ownership in any; it truly is that straightforward. With The Trade Desk, you can connect with one billion additional individuals compared to other leading media-buying platforms. Our goal is to ensure that your advertising budget is guided by data-driven insights, promoting transparency across all facets of our operations, including pricing, inventory, measurement, and reporting. By prioritizing these values, we enable a more equitable advertising landscape for all stakeholders involved.

Our comprehensive omnichannel demand-side platform (DSP) empowers marketers to seamlessly oversee campaigns across various channels such as mobile, display, social media, video, audio, and native advertising, all while granting exclusive access to our extensive global network of premium supply sources. By providing an all-in-one suite of tools for campaign execution, creative management, targeted outreach, and performance reporting, we enable marketers to break free from isolated channel strategies, thereby enhancing consumer engagement and achieving significant business outcomes through their marketing efforts. This holistic approach not only streamlines the campaign management process but also fosters a more integrated marketing strategy.