D&B Connect
Your first-party data can be used to unlock its full potential. D&B Connect is a self-service, customizable master data management solution that can scale. D&B Connect's family of products can help you eliminate data silos and bring all your data together. Our database contains hundreds of millions records that can be used to enrich, cleanse, and benchmark your data. This creates a single, interconnected source of truth that empowers teams to make better business decisions. With data you can trust, you can drive growth and lower risk. Your sales and marketing teams will be able to align territories with a complete view of account relationships if they have a solid data foundation. Reduce internal conflict and confusion caused by incomplete or poor data. Segmentation and targeting should be strengthened. Personalization and quality of marketing-sourced leads can be improved. Increase accuracy in reporting and ROI analysis.
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Hightouch
Your data warehouse is your source for truth about customer data. Hightouch syncs these data to the tools your business relies on. Your sales, marketing, customer success and customer service teams will have a 360@ view on the customer through the tools they trust. Eliminate tedious data requests. Hightouch operationalizes data warehouses to make analytics real. Better data can drive growth. Personalized campaigns can be run across all channels, including email, push, ads, and social media. You don't need engineering favors to iterate. Improved data can increase revenue. Target leads with custom PQL or MQL models. Sync one view of the customer with your CRM. Better data will prevent churn. Your CS CRMs should have a 360-degree view of your customers. You can use customer data to identify customers at risk. Your data warehouse contains all of your data. Analytics is just the beginning. Hightouch makes your data warehouse operational by empowering you with SQL to sync data to any SaaS platform.
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Identity Matrix
Identity Matrix helps you increase revenue while spending less. The platform identifies 70% of US web visitors at a person-level. Set up page intent and lead scoring rules, then store them directly in your CRM for direct outreach.
With person-level attribution, market-leading contact information, and a full view of the customer journey, Identity Matrix helps you solve marketing's toughest questions:
1. Where is your best traffic coming from?
2. What does the customer journey look like - step by step?
3. How can I contact high-intent, in-market leads?
With upcoming GenAI features to help with customer journey analysis, conversion rate optimization suggestions and more, Identity Matrix is the data provider your competitors are switching to.
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ID5
ID5 presents a privacy-centric, adaptable universal identity solution that caters to the changing dynamics of digital marketing. Central to its offering is the ID5 ID, a durable and encrypted identifier that utilizes both deterministic and probabilistic data to build consent-driven user profiles across various platforms, including web, in-app, CTV, and audio. The ID5 Graph smartly links these identifiers at both individual and household levels, facilitating precise cross-device targeting, effective frequency capping, and comprehensive measurement across different channels. Built to withstand regulatory shifts and the decline of third-party cookies, ID5 employs advanced machine learning techniques that dynamically adjust to signal loss and fragmentation, ensuring reliable identity resolution. With integration capabilities extending to over 100,000 media properties as well as leading adtech platforms, ID5 supports a diverse range of stakeholders including publishers, SSPs, DSPs, and brands, thereby enhancing the reach of addressable audiences and optimizing campaign outcomes. As digital advertising continues to evolve, ID5 remains committed to advancing identity solutions that prioritize user consent and privacy while driving measurable results for advertisers.
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