Identity Matrix
Identity Matrix helps you increase revenue while spending less. The platform identifies 70% of US web visitors at a person-level. Set up page intent and lead scoring rules, then store them directly in your CRM for direct outreach.
With person-level attribution, market-leading contact information, and a full view of the customer journey, Identity Matrix helps you solve marketing's toughest questions:
1. Where is your best traffic coming from?
2. What does the customer journey look like - step by step?
3. How can I contact high-intent, in-market leads?
With upcoming GenAI features to help with customer journey analysis, conversion rate optimization suggestions and more, Identity Matrix is the data provider your competitors are switching to.
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Hightouch
Your data warehouse is your source for truth about customer data. Hightouch syncs these data to the tools your business relies on. Your sales, marketing, customer success and customer service teams will have a 360@ view on the customer through the tools they trust. Eliminate tedious data requests. Hightouch operationalizes data warehouses to make analytics real. Better data can drive growth. Personalized campaigns can be run across all channels, including email, push, ads, and social media. You don't need engineering favors to iterate. Improved data can increase revenue. Target leads with custom PQL or MQL models. Sync one view of the customer with your CRM. Better data will prevent churn. Your CS CRMs should have a 360-degree view of your customers. You can use customer data to identify customers at risk. Your data warehouse contains all of your data. Analytics is just the beginning. Hightouch makes your data warehouse operational by empowering you with SQL to sync data to any SaaS platform.
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BIGDBM
BIGDBM, a leading US provider of data, has over 7 years of experience in building identity graphs, with a focus primarily on ROI, privacy, and quality.
Our US consumer and B2B data sets can be used to enhance your marketing campaigns, lead-generation strategies, and identity validation workflows.
Our unrivaled datasets of consumer data provide you with valuable insight into the consumer. These include core contact information (emails and phone numbers, addresses, device identifiers, etc. ), lifestyle and affinity attributes as well as buyer intent and consumer website visits.
Our B2B data sets provide comprehensive and current contact information on 30 million+ US companies and 125 million+ employees to help you develop your sales pipeline.
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Infillion XGraph
XGraph represents Infillion’s pre-established identity graph that spans multiple devices, designed to maximize reach and enhance addressability for the modern, connected consumer. By integrating accurate location data signals alongside distinct connected device identifiers, XGraph facilitates comprehensive audience segmentation and precise attribution. Drawing from Gimbal’s exclusive location panel and TrueX’s access to distinctive CTV audiences, XGraph boasts over 30% more CTV IDs compared to a typical digital graph, positioning it as one of the largest and most comprehensive cross-device graphs available on the open internet. This powerful tool links mobile, tablet, desktop, laptop, and connected TV devices to both individuals and households, all while adhering to a privacy-centric approach. Key features include universal frequency capping at the user level, audience extension, and lookalike modeling informed by user consumption patterns, along with sophisticated retargeting capabilities that span across devices. Additionally, XGraph's innovative framework allows advertisers to effectively tailor their campaigns to reach diverse segments of their audience, ensuring that marketing efforts are both impactful and respectful of user privacy.
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