Identity Matrix
Identity Matrix helps you increase revenue while spending less. The platform identifies 70% of US web visitors at a person-level. Set up page intent and lead scoring rules, then store them directly in your CRM for direct outreach.
With person-level attribution, market-leading contact information, and a full view of the customer journey, Identity Matrix helps you solve marketing's toughest questions:
1. Where is your best traffic coming from?
2. What does the customer journey look like - step by step?
3. How can I contact high-intent, in-market leads?
With upcoming GenAI features to help with customer journey analysis, conversion rate optimization suggestions and more, Identity Matrix is the data provider your competitors are switching to.
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D&B Hoovers
D&B Hoovers can help you create a more profitable relationship from prospect to client faster. Find key prospects and growth opportunities. D&B Hoovers, a sales acceleration solution, provides a faster path to prospect to profitable relationship through the use of data and analytics. B2B sales professionals can connect with customers faster to grow their businesses. Access detailed intelligence on over 120 million business records. Provide insight and intelligence into the tools that your marketers and sellers use every day. A user-friendly interface and automated workflow features, including triggers, alerts and smart lists, as well as intuitive search and conceptual search. D&B Hoovers combines Dun & Bradstreet's largest commercial database with sophisticated analytics to provide a rich sales intelligence solution. D&B Hoovers provides dynamic search and list-building capabilities as well as realtime trigger alerts, detailed company profiles and valuable research reports.
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Retina
From the very beginning, anticipate future value with Retina, the innovative customer intelligence platform that offers precise customer lifetime value (CLV) insights early in the customer acquisition process. This tool enables real-time optimization of marketing budgets, enhances predictable repeat revenue, and strengthens brand equity by providing the most reliable CLV metrics available. By aligning customer acquisition strategies with CLV, businesses can improve targeting, increase ad relevance, boost conversion rates, and foster customer loyalty. It allows for the creation of lookalike audiences based on the characteristics of your most valuable customers, emphasizing behavioral patterns over mere demographics. By identifying key attributes that correlate with conversion likelihood, Retina helps to reveal the product features that drive desirable customer actions. Furthermore, it supports the development of customer journeys designed to enhance lifetime value and encourages strategic adjustments to maximize the worth of your customer base. By analyzing a sample of your customer data, Retina can generate individualized CLV calculations to qualified clients before any purchase is necessary, ensuring informed decision-making right from the start. Ultimately, this approach empowers businesses to make data-driven marketing decisions that lead to sustained growth and success.
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Enlyft
Enlyft empowers B2B organizations to enhance their lead generation, accelerate deal closures, and boost customer acquisition rates. Utilizing an AI-driven customer intelligence platform, Enlyft employs machine learning to analyze and anticipate the purchasing behaviors of millions of companies globally, taking into account their technology usage, various business characteristics, and real-time buyer intent indicators. By enabling rapid identification, prioritization, and engagement with high-potential prospects, Enlyft helps increase sales effectiveness. The platform boasts a rich database of real-time data encompassing company firmographics, technology utilization, buying signals, and numerous other account-specific attributes. Through advanced machine learning models, businesses can predict future outcomes by integrating Enlyft’s detailed account insights with their own customer data. Furthermore, Enlyft allows for smooth integration of these insights into widely-used B2B sales and marketing tools such as Salesforce, HubSpot, Dynamics 365, and LinkedIn, among others. This ensures that records are enriched and data remains up-to-date, ultimately leading to more informed decision-making. With Enlyft, companies can truly transform their sales strategy and engage more effectively with their target audience.
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