Alternatives to Semcasting

Gobot serves as a solution for businesses seeking to address the increasing costs of advertising and the difficulties posed by the decline of cookies, all while fostering and monetizing their own first-party audiences. The platform provides features such as the Identity Pixel, which tracks anonymous visitors and allows for retargeting through email and SMS to reach those who abandon their carts. Additionally, it offers personalized shopping experiences that gather customer preferences and suggest suitable products. Gobot seamlessly integrates with a variety of ecommerce tools and platforms, including Klaviyo, Attentive, Postscript, Gorgias, and Zendesk, thereby boosting its effectiveness. By identifying the email addresses of anonymous site visitors who do not complete forms or interact with popups, businesses can add these fully permissioned emails to their marketing platforms and engage them through abandoned cart and browsing campaigns. This approach ensures compliance through their pre-opted-in shopper network, enabling businesses to recover losses from third-party cookie and ad data limitations. As a result, Gobot unlocks first-party audiences at a remarkable scale, creating a valuable new channel for performance-driven marketing. This innovative method not only enhances customer engagement but also builds deeper relationships with the audience.

SmartDX transforms the approach to tracking and recognizing individual audience members from the very first click, enabling the mapping of their journeys across various devices, facilitating contextual omnichannel engagements, and attributing conversions at a highly personalized segment-of-one level. This innovative solution presents a robust alternative to traditional cookies, effectively reducing delays in contextual responses and eliminating lags within customer journeys. It allows for the capture of unique insights related to individual journeys and diverse audience attributes, including device, channel, conversion metrics, offers, and behavioral insights—both implicit and explicit—right at the moment of engagement and at various endpoints. Additionally, SmartDX distinguishes between known and unknown users, resolving the multiple digital identities of each audience member across different channels. By employing progressive profiling throughout interactions and touchpoints, it continuously enhances existing audience profiles, paving the way for customized communications and tailored audience experiences. Moreover, it ensures smooth transitions across omnichannel interactions, providing seamless journeys that are informed by past engagements and preferences. This approach ultimately leads to a more personalized and effective marketing strategy that resonates with individual audience members.

Acquire email addresses, physical locations, and device information for effective real-time retargeting strategies. Expand your email database by gathering additional first-party data and utilizing readily available audiences to enhance the profitability of your online marketing efforts. Capture all the high-intent traffic on your website that fails to convert into sales. Create high-intent, ad-ready audiences designed specifically for your target buyer persona. Implementing multi-channel retargeting significantly enhances the worth of every visitor to your site. By harnessing the capabilities of email, advertisements, and postcards, you can convert visitors in an unprecedented timeframe. Utilize automated email sequences through your chosen email marketing service to optimize engagement. Programmatically re-engage more visitors across countless websites to ensure they remain connected. Make it easy for potential buyers to interact with your brand from the comfort of their own homes. Ensure that no customer is ever lost again by reactivating them on-demand and increasing the lifetime value of each client, even in instances where direct communication is impossible. When an email from a customer bounces, Opensend promptly substitutes the undeliverable entry with an active email address, ensuring your marketing efforts continue smoothly. This seamless process allows for constant engagement with your audience, ultimately leading to better retention rates.

Advertisers and agencies can now utilize a comprehensive, all-in-one dashboard that allows for the comparison of ad performance across various channels, enabling them to identify which platforms effectively reach and engage their target audiences without relying on third-party cookies, all while prioritizing privacy. As audiences increasingly consume content across a multitude of devices and channels, the challenge of independent, continuous, and standardized measurement grows, particularly with the impending phase-out of third-party cookies. This complexity makes it more challenging for advertisers and agencies to assess the effectiveness of their advertising spend. AudienceReport consolidates your campaign activities from various channels into a singular, cohesive view, facilitating a clearer understanding of how different strategies contribute to audience reach and engagement. By streamlining this data, advertisers can make more informed decisions, optimizing their budgets for the greatest return on investment. Ultimately, this tool empowers marketers to navigate the evolving landscape of digital advertising with greater confidence and precision.

LeadEagle provides an all-encompassing perspective of your market, potential clients, and existing customers. Engage and connect with your desired audiences, create customized buyer experiences, and respond promptly to buyer intent signals during every phase of the customer journey. By utilizing identified web traffic and consumer data currently in the market, we enhance your digital advertising expenditures and return on investment. With LeadEagle, you can dramatically lower conversion costs by directing your ad spending solely towards leads with the highest likelihood of purchasing. The era of excessively high CPAs, CPMs, and CPLs is a thing of the past. Picture having access to your entire addressable market; now envision being able to reach out to that market throughout their entire buying process. LeadEagle enables you to achieve this vision seamlessly. We view these individuals as highly-targetable and significant revenue prospects. Utilizing our first-party secure data for identity resolution, we unlock between 200% to 400% more of your site visitors, transforming them into paying customers with remarkable efficiency. This innovative approach not only streamlines your marketing efforts but also maximizes your potential for growth and success in an ever-competitive landscape.

Semasio is a cutting-edge platform that enhances the effectiveness of advertising by integrating insights into human behavior, advanced semantic technology, and real-time predictive targeting. It provides a diverse array of products and services aimed at refining marketing tactics in an environment that prioritizes privacy. With both pre-packaged and tailored audience targeting segments, it allows marketers to execute highly precise and adaptable campaigns. By utilizing audience extension, Semasio enables brands to identify and engage potential customers who share similar attributes with their top clients, thereby broadening their market reach while maintaining high accuracy levels. Additionally, its contextual targeting features facilitate effective and privacy-conscious advertising by concentrating on the content that consumers interact with, eliminating the need for cookie-based tracking. The innovative contextual PLUS targeting function enhances this approach by predicting the most likely locations of ideal customers, merging audience data precision with the vast outreach capabilities of contextual targeting. Overall, Semasio stands out as a valuable tool for marketers seeking to navigate the complexities of modern advertising while upholding consumer privacy.

ID5 presents a privacy-centric, adaptable universal identity solution that caters to the changing dynamics of digital marketing. Central to its offering is the ID5 ID, a durable and encrypted identifier that utilizes both deterministic and probabilistic data to build consent-driven user profiles across various platforms, including web, in-app, CTV, and audio. The ID5 Graph smartly links these identifiers at both individual and household levels, facilitating precise cross-device targeting, effective frequency capping, and comprehensive measurement across different channels. Built to withstand regulatory shifts and the decline of third-party cookies, ID5 employs advanced machine learning techniques that dynamically adjust to signal loss and fragmentation, ensuring reliable identity resolution. With integration capabilities extending to over 100,000 media properties as well as leading adtech platforms, ID5 supports a diverse range of stakeholders including publishers, SSPs, DSPs, and brands, thereby enhancing the reach of addressable audiences and optimizing campaign outcomes. As digital advertising continues to evolve, ID5 remains committed to advancing identity solutions that prioritize user consent and privacy while driving measurable results for advertisers.

Anonymised is a data platform that operates without the use of IDs, allowing both publishers and advertisers to effectively understand, reach, and measure their audiences on a large scale while ensuring that personal data remains secure. This platform enhances audience targeting capabilities by granting access to previously unreachable demographics, all while upholding privacy standards. Utilizing detailed audience insights and predictive artificial intelligence, Anonymised assists in discovering potential new customers. Moreover, it provides attribution features through cohort-based data to evaluate post-view conversion rates. With the decline of cookies and increasing privacy concerns, Anonymised emerges as a solution that harmonizes high performance with strict compliance. It serves as a bridge connecting publishers looking to optimize their audience monetization and advertisers striving for improved marketing outcomes. The proprietary technology of Anonymised guarantees scalability, precise targeting, and adherence to privacy regulations. By leveraging cross-publisher audience data, publishers can effectively monetize their entire audience base by targeting all users who have given their consent. This innovative approach not only addresses current market challenges but also sets a new standard for privacy-focused data utilization in advertising.

Digital Element's NetAcuity is a cutting-edge geolocation and IP address intelligence tool that provides critical insights about online users, including their geographic location, connection speed, and domain name, all of which enhance the effectiveness of digital engagement efforts. As a leader in the industry, NetAcuity® delivers unparalleled accuracy for IP location targeting across various scales, such as country, region, city, and postal code, and uniquely supports ZIP+4 targeting, setting it apart from competitors. This innovative solution merges traditional infrastructure analysis with data acquired from a vast network of global partners and insights from mobile devices, utilizing billions of real-time data signals to ensure precision. For businesses aiming to harness top-tier location intelligence to broaden their reach and improve the effectiveness of location-based strategies, NetAcuity stands out as the preferred option, providing the tools necessary for successful global initiatives. Its comprehensive approach not only enhances targeting capabilities but also significantly boosts overall online performance and user engagement.

D&B Rev.Up is the innovative RevTech platform eagerly anticipated by B2B marketers everywhere. The platform's inaugural product, D&B Rev.Up ABX, empowers businesses to boost revenue utilizing cohesive data, focused audience targeting, and customized engagements across various channels, while also allowing for performance tracking. This is all made possible by our top-tier Customer Data Platform (CDP), which seamlessly integrates with your existing Martech or Salestech tools, ensuring you avoid being confined to yet another technology silo. Discover how Citrix leverages Dun & Bradstreet to improve the targeting strategies of their marketing and sales teams, ensuring they connect with the right accounts using the appropriate messaging, which in turn enhances pipeline growth and increases deal size. Similarly, LiveRamp sought to broaden its account reach; by implementing Dun & Bradstreet, they have been able to widen their account universe and launch integrated, targeted campaigns aimed at key accounts. Provide your audiences with the tailored and meaningful experiences they seek, consistently delivering value across various platforms such as display ads, paid social, email, web search, and beyond, to truly win them over. By harnessing the power of D&B Rev.Up, you can ensure your marketing efforts are not only effective but also resonant with your target audience.

TechFlod Leads is a cutting-edge lead generation platform designed to convert unidentified website visitors into valuable leads for businesses. Utilizing advanced methods beyond the conventional IP tracking, TechFlod Leads enables companies of all sizes to discover fresh growth possibilities from even the most minor website engagements. The tool effectively monitors and recognizes visitors interacting with your site, offering comprehensive company profiles that include essential details such as business size, location, and industry type. Additionally, it excels in identifying visitors that are typically difficult to track, such as small and local enterprises, ensuring that the leads generated are both accurate and current through human verification of business information. By integrating dynamic data sources, TechFlod Leads surpasses the limitations of static IP and cookie-based tracking methods. The benefits of using TechFlod Leads include the ability to pinpoint hard-to-reach leads that traditional tools often miss, eliminating reliance on cookies or static IPs, and enhancing accuracy through verified data by humans. This innovative approach not only streamlines the lead generation process but also significantly boosts the potential for conversion and growth in today's competitive market.

Visit Hunter serves as a comprehensive tool for identifying website visitors, tracking their behavior, discovering email contacts, and managing leads effectively. By reaching out to individuals who have previously explored your site, you can engage them before they make a decision, leveraging a competitive edge in the market. Even if a sale doesn’t occur, you can still collect invaluable feedback that can enhance your offerings. Understanding what elements piqued their interest allows you to design custom promotions that resonate with their current needs. Additionally, you can develop personalized marketing strategies and produce more relevant content by utilizing insights derived from audience interactions. Targeting visitors who have shown interest in your site is a far more effective approach than trying to reach out to completely new audiences. This strategic focus can significantly boost your overall marketing efficiency.

VentiveIQ has created an independent, open data platform that specializes in cookieless identity resolution, onboarding first-party data, and enhancing audience marketing strategies. For businesses grappling with issues like cookie expiration, the complexities of omnichannel activation, or the increasing costs associated with data, VentiveIQ simplifies the process of data integration, audience targeting, and outcome analysis. It equips AdTech companies, publishers, and agencies with essential tools and resources to formulate enduring strategies for identity resolution and engaging with their audiences. By utilizing our innovative solutions, these organizations can not only navigate the challenges posed by cookie deprecation and rising data costs, but also excel in their marketing endeavors. Our mission is to facilitate effortless omnichannel activation, thus enabling businesses to effectively reach and connect with their target audience on various platforms. Ultimately, VentiveIQ aims to empower its clients to adapt and flourish in an ever-evolving digital landscape.

Our top-tier Identity Graph integrates information from various sources, linking devices to digital actions while ensuring privacy compliance, thereby providing the insights necessary for smooth multichannel interactions. By combining our multichannel execution tools with robust analytics and modeling features, we enhance your marketing effectiveness and boost the return on every investment. With a wealth of over 10,000 predictive demographic and behavioral metrics, along with extensive multicultural data, our unique data resources equip marketers with an unparalleled comprehension of American consumer behavior, enabling them to tailor their strategies more precisely. This comprehensive understanding of consumer dynamics not only fosters better engagement but also drives significant improvements in overall marketing performance.

Our retention strategies are designed to enhance audience expansion, recover lost revenues from abandonment, and reactivate disengaged customers across various platforms. Consider the scenario where Jane Doe subscribes to your mailing list using her work laptop, yet later that evening, she browses your website on her mobile device, adds items to her cart, but ultimately decides not to complete her purchase. In this case, you can't initiate an abandoned cart recovery flow because Jane's mobile access is not identifiable to you. Such instances of unidentified abandoners could account for as much as ten times the potential revenue that has now slipped through the cracks. With Retention.com’s Reclaim solution, you can tap into our top-tier Identity Resolution technology, which can boost your SMS and Email revenue from Browse, Product, and Cart Abandonment flows by as much as 10 times. The onboarding process is straightforward and quick, allowing you to implement the system within hours rather than stretching it over months. Furthermore, there are no unnecessary managed services, just the essential technology that empowers you to effectively scale your abandonment flows, ensuring a reliable and effortless return on investment. By employing this innovative approach, you can significantly enhance your overall customer engagement and retention efforts.

TrueTargeting, the audience targeting platform from Infillion, allows advertisers to connect with cookieless audiences through unique or proprietary data sets. With more than 275 ready-made segments that cover interests, buying intent, location visits, survey answers, and brand loyalty, the platform also provides tools for creating custom audiences. Advertisers can integrate their existing customer data, including CRM, CDP, email, loyalty lists, and point-of-sale information, to develop tailored segments and enhance their reach within a timeframe of 5 to 10 days. TrueTargeting leverages XGraph for immediate scaling, enabling advertisers to engage with users across all devices, impacting over 865 million people in the United States alone. The various audience types available encompass intent-based segments (reflecting recent visits that signify in-market behavior), interest-based segments (related to visits to specific location categories within the previous three to six months), predictive visit segments (which forecast the likelihood of visiting a place in the next month), and survey-based segments (derived from responses that indicate category preferences). Overall, this comprehensive approach helps advertisers effectively target and connect with their desired audiences.

MyTracker serves as an all-encompassing analytics and attribution platform tailored for mobile applications and websites. This tool empowers companies to glean valuable audience insights, evaluate advertising effectiveness, and reliably predict revenue streams. Its notable features encompass attribution for both mobile apps and websites, targeted audience engagement, and optimization of advertising campaigns, alongside providing detailed insights into user demographics, interests, and behaviors. Additionally, it offers revenue analytics across diverse traffic sources with long-term lifetime value predictions extending up to two years, as well as an anti-fraud mechanism to actively identify and mitigate ad fraud risks. Users benefit from the capability to export and store unlimited raw data, seamless integration through pre-built plugins for well-known platforms like WordPress and Joomla, and exceptional support available through various channels. With SDK support for platforms including iOS, Android, Unity Ads, and Flutter, along with compatibility with alternative app stores, MyTracker efficiently integrates with multiple advertising sources for enhanced tracking capabilities. This tool stands out as a vital resource for businesses seeking to optimize their digital marketing strategies effectively.

JamLoop is a company that specializes in an OTT/Video Ad Platform, designed to assist media buyers in connecting with audiences who have transitioned away from traditional cable TV and are now consuming content through streaming applications on various digital devices. As television viewing habits evolve, consumers are increasingly opting to stream both episodic and live programming through devices such as Smart TVs, Roku, Amazon Fire, Apple TV, smartphones, tablets, and laptops. This shift complicates the process of reaching target audiences through conventional advertising strategies. JamLoop addresses this challenge by delivering advertisements directly to viewers on their internet-enabled devices in real time. We empower you to connect with your audience at scale, with efficiency, and with complete transparency. By operating our own proprietary bidder platform and purchasing inventory directly from publishers, we provide an unparalleled level of control and insight. Designed specifically for the modern viewer, our OTT platform ensures you can access your desired audience, even as they engage with content on various internet-connected devices, thus maximizing your advertising impact.

MarketCast is a leading global marketing research and technology company that harnesses the power of AI, data science, and human expertise to transform how brands understand and engage consumers. Their advanced Research Platform combines AI-driven models with robust data analytics to speed up research design, delivery, and insight generation. The company’s team of over 600 professionals includes researchers, technologists, and data scientists who work together to provide innovative advertising and brand research solutions. MarketCast serves more than 80% of the highest advertising spenders in the U.S., helping clients identify target audiences, craft resonant creative, and foster lasting brand fandom. Their approach merges data science and social science to link consumer attitudes and behaviors for actionable marketing insights. MarketCast’s culture emphasizes curiosity, trust, and diversity, driving continual learning and breakthrough discoveries. The company supports a wide range of sectors including entertainment, financial services, healthcare, and sports through tailored research services. MarketCast is committed to being the most tech-forward and data-driven marketing research organization globally.

Teads leverages the power of premium media, analytics, and innovative creative strategies to achieve lasting business success. With our strategic and exclusive content collaborations, coupled with the launch of Teads CTV, we have evolved into an omnichannel platform and a formidable video leader capable of engaging consumers anytime and anywhere across various devices. In the industry, Teads stands out by offering the most sophisticated cookieless targeting solutions, enabling businesses to achieve up to 60% greater reach compared to traditional cookie-based campaigns. Our comprehensive omnichannel offerings empower brands to connect with and re-engage audiences seamlessly across multiple screens. By analyzing the context and emotional resonance of the content being viewed, we enhance targeting precision. Additionally, we supply purchase data from leading retailers, facilitating effective targeting and enabling robust measurement solutions for both online and offline campaigns. This integrated approach ensures that businesses can optimize their advertising strategies and maximize their impact in a competitive landscape.

Vector serves as a cutting-edge marketing platform that focuses on contact-based strategies to assist businesses in pinpointing and connecting with highly interested prospects, ultimately boosting lead generation and conversion success. It features site de-anonymization, which uncovers the identities of visitors to a company’s website, along with intent data at the contact level that sheds light on the behaviors and interests of potential buyers. Moreover, Vector empowers users to craft hyper-targeted advertising audiences, enabling businesses to effectively reach specific prospects across multiple channels. It also boasts seamless integration with widely-used tools like HubSpot, Salesforce, and Slack, fostering a smooth workflow for both marketing and sales teams. Transition away from traditional account-based marketing campaigns in favor of a more modern predictive scoring approach that focuses on individual contacts. Unlike outdated intent providers that merely identify which companies are in the market, leaving businesses and sellers groping in uncertainty, Vector illuminates the path forward with actionable insights and clarity.

DemandJump is the most popular Marketing Insights & Attribution Platform. It shows marketers what their target audience does, what their competitors do, and what actions they should follow to achieve better results. Customers can be empowered by knowing what content they should write, which keywords to use, which websites to target, and what videos to produce. DemandJump assembles disparate data to build networks of customer touchpoints around any topic. This allows customers to prioritize what actions to take next. Companies can also close the loop between marketing and sales by seeing which actions are driving revenue growth and pipeline growth.

Out-of-home advertising (OOH) provides a distinct chance to forge meaningful connections in the physical world while enhancing your social media presence. Connect with your target audience in any location through 40 different digital venue types offered by top media owners. The process of finding digital out-of-home screens is streamlined, reducing the time required from days or weeks to just minutes. You can choose specific geographical targets, points of interest, media formats, and audience demographics to effectively reach your ideal consumers. Real-time mapping and performance reports ensure that CPM prices and targeted screens are always transparent. Our skilled team in digital out-of-home will assist you in developing, sharing, and implementing an impeccable campaign strategy. You can also access proof of play reports to monitor your campaign's effectiveness easily. Additionally, reports on key performance indicators (KPIs) and brand lift metrics are readily available, providing you with comprehensive insights into your advertising efforts. This holistic approach empowers you to refine your marketing strategies and maximize your impact.

Link various data sources to uncover and seize fresh opportunities that propel business growth. Develop your enterprise around the revolutionary measure of media performance in a multi-platform landscape. Gain insights into the effectiveness of your media and marketing strategies, allowing you to enhance ROI and make informed decisions with assurance. Effective cross-platform measurement is crucial for navigating the intricacies of today’s media landscape, ensuring that business decisions are based on solid data. We assist prominent media entities, brands, and advertisers in making the necessary connections to expand their operations. Harness an impactful suite of audience, contextual, and cookie-free predictive targeting solutions to effectively engage with cross-platform audiences. We enable programmatic advertisers to tap into valuable target audiences through the DMP or DSP of their preference for campaigns spanning digital, mobile, CTV, DOOH, and podcasts. By leveraging these innovative strategies, businesses can not only adapt to the changing media environment but also thrive in it.

Smart Recognition is a cutting-edge technology that identifies visitors to websites, both B2B as well as B2C. It converts anonymous website traffic into qualified prospects. Our platform uses AI to track visitor behaviour, identify companies and deliver detailed contact details--all without using cookies. Smart Recognition offers the lowest prices in the identity resolution market. This allows businesses to engage with high-intent prospects and customize marketing. It also helps drive sales. Our data-driven solutions can help companies increase ROI and improve customer engagement.

Cease relying on claimed ad exposure data that is founded on flawed big data, data integrations, and models attempting to correlate individuals with their media interactions. In the absence of a unified source, you are likely to face significant challenges in accurately assessing cross-media reach and frequency, as well as brand lift metrics. Today's consumers fluidly navigate between linear TV, connected TV (CTV), and online video platforms in pursuit of the best content available. Therefore, in the current media landscape, it is imperative to move beyond claimed ad exposure as a means of evaluating cross-channel brand effectiveness. Third-party data fusion will not provide the reliability needed in this fragmented media environment, especially as regulatory bodies continue to impose stricter privacy laws. With Beatgrid’s audience measurement analysis, you can develop precise advertising strategies that effectively engage your intended audience, ensuring that your marketing efforts yield tangible results. Embracing a more accurate measurement approach will empower brands to adapt and thrive in an ever-evolving media ecosystem.

Reach is a specialized tool from DDG that aids FMOs in effectively targeting audiences within the senior market. This innovative platform provides same-day service, offering a comprehensive view of essential descriptor variables to pinpoint the most suitable audience for products like Medicare Advantage, Medicare supplements, and final expense insurance, among others. By supplying the exact names and addresses of individuals in the desired demographic to your selected mail supplier, Reach enhances the precision of customer acquisition strategies that are customized to reflect the unique characteristics of your county. Utilizing advanced modeling techniques, including the look-alike model, Reach helps create tailored audience profiles that inform and refine your advertising messages. Additionally, the response model estimates the potential success of campaigns, allowing for more efficient allocation of direct marketing funds by focusing on individuals who are most likely to make a purchase. Beyond its powerful modeling capabilities, Reach upholds stringent data security measures, holding a SOC 2 Type 2 certification, and expertly oversees the entire modeling workflow, which includes managing deceased records and adhering to USPS guidelines. Ultimately, Reach not only streamlines the audience targeting process but also enhances the effectiveness of marketing efforts in the senior market.

Advanced Contextual serves as an innovative platform for contextual advertising, empowering brands, publishers, platforms, and data owners to effectively engage high-intent customers both on the open web and social media without depending on third-party cookies. By processing signals from a staggering 3.5 billion content pages across 55,000 publishers, it equips marketers with the tools to comprehend and pinpoint customers based on their content interactions. In contrast to rivals that utilize standard taxonomies, Advanced Contextual focuses on crafting custom audiences through the identification of specific keywords that resonate with potential buyers, which allows brands to connect with high-intent consumers in unique and cost-efficient avenues. This distinctive strategy not only fosters scalable marketing performance but also upholds crucial consumer privacy standards, making it an appealing choice for modern advertisers. As a result, businesses can effectively optimize their advertising strategies while respecting user data.

Discover how to effectively enhance the return on every dollar spent in your marketing initiatives by utilizing identity resolution alongside a comprehensive digital marketing optimization solution that spans from activation to attribution. Elevate the value you bring to your business by enhancing your real-time performance marketing through the integration of attribution and activation within a unified workspace. Our streamlined workflows, featured in our all-in-one toolset, will significantly speed up your insights into activation timelines. With our solution, you can eliminate identity-related challenges throughout your customer journey, as we synchronize all your data at the individual user level, whether it involves interactions from digital campaigns, cross-device paths, or in-store purchases. Benefit from heightened accuracy in your audience targeting, empowering you to launch more successful marketing campaigns on your media platforms. Save time in orchestrating your activations thanks to our automation capabilities, allowing you to focus on strategic decisions. Make informed choices about the media platforms where you allocate your investments, ensuring maximum effectiveness in your marketing efforts. Additionally, by utilizing these optimized strategies, you can anticipate a noticeable increase in overall campaign efficiency.

Achieve immediate results while simultaneously working towards your long-term branding objectives. The effectiveness of anonymous website personalization has been demonstrated to enhance both conversions and customer lifetime value. Say farewell to intrusive cookies and annoying pop-up surveys. Personify XP utilizes advanced AI and machine learning to analyze and interpret visitor behavior with unprecedented accuracy. It quickly segments each visitor, tailoring the experience to align with their goals, behavioral tendencies, and content preferences in real-time. Whether showcasing a product, promotion, video, or other content, your website dynamically adjusts to present the most relevant information based on statistical insights. This innovative approach propels brands beyond conventional targeted marketing, unlocking new avenues for anonymous personalization. You'll be able to see how Personify XP positively impacts critical marketing metrics and receive valuable, contextual recommendations to enhance performance further. Furthermore, leveraging these insights can lead to more effective marketing strategies and improved customer engagement over time.

Silhouette™ stands as the pioneering audience intelligence platform designed to define and engage anonymized personas through the analysis of earned media consumption, influencers, passions, personalities, and interests. By leveraging social data, Silhouette™ provides precise, actionable insights and media campaigns tailored to any specific persona or target audience. This innovative platform addresses the challenge of evaluating social influencer initiatives by linking social content engagement to tangible company revenue and various business metrics. For the first time, brands can transform their market research, marketing personas, and surveys into expansive, addressable audiences. At the heart of Silhouette™ is a comprehensive social identity graph that encompasses over 1.2 billion profiles gathered from 60 diverse platforms, more than a million websites, 300 million unique email accounts, and upwards of one billion IP addresses and mobile devices, making it a formidable tool in audience analytics. This extensive database equips brands with the capability to make informed decisions and tailor their strategies effectively.

Stop fraud, spam and account takeovers by using 99.5% accurate browser fingerprinting. You can quickly access suspicious visitor activity and geolocation. Integrate our API into your signup or server-side business rules. Instant notifications sent securely to your backend systems. This is ideal for building scalable, asynchronous processes. Any web application can be protected against account takeover. Protect your customers' accounts by accurately identifying threats and preventing them from causing damage. Users who re-use passwords across multiple services run the risk of having their accounts hacked by fraudsters who bought or hacked them from another source. These fraudsters can be caught by associating multiple login attempts with bot networks. Social engineering is still a reliable method for fraudsters accessing accounts. To prevent phishing accounts from being accessed easily, require new visitors to provide additional authentication.

HCP Reach utilizes individual-level data to effectively pinpoint both mobile and non-mobile healthcare professionals, enabling the execution of targeted engagement initiatives that enhance relevance and precision. With access to an extensive repository of over 600 million mobile device IDs, you can tailor advertisements and discover the applications most favored by your desired audiences. Communicate your message through email addresses that comply with CAN-SPAM regulations, ensuring that you have permission to reach your audience. This approach not only facilitates cost-effective connections with your target demographic but also significantly boosts your chances of improving conversion rates. Redi-Data provides a comprehensive suite of in-house list hygiene and data services, guaranteeing that your mailing list maintains the highest quality from the outset. As a prominent provider of postal and email lists, alongside data services and direct marketing solutions, Redi-Data leverages its expansive databases and cutting-edge technologies to empower customers to reach their target markets, ultimately enhancing their business prospects. By integrating these strategies, businesses can create a more streamlined and effective marketing approach that resonates with their audience.

Ensure your brand remains prominent in consumers' minds by displaying ads to your website visitors as they navigate the internet. Transition your customer database into the online sphere, allowing you to present display advertisements using just an email or physical address. Close the divide between search ads and display advertising. Deliver focused ads to prospective customers based on specific keywords to enhance qualified traffic flow. Utilize the most contextually appropriate inventory to channel relevant visitors to your site. Create your distinctive target demographic by combining various data types, including demographic, geographic, behavioral, interests, and intent. Integrate both offline and online information to develop custom audiences that enhance targeting efficiency and expand audience reach. Engaging in retargeting, or remarketing, is a strategic online advertising approach that keeps your brand visible to users who have left your site without converting. Given that a mere 2% of web visitors typically make a purchase on their initial visit, retargeting serves as an essential strategy for engaging the remaining 98% of users. This technique not only reinforces brand recognition but also significantly improves conversion chances.

Audiohook serves as a comprehensive platform for programmatic audio advertising, allowing brands to connect with listeners through various channels, including podcasts, streaming music, and digital radio. It features a dynamic marketplace specifically for podcast advertisements, enabling advertisers to discover the perfect podcasts by filtering through genres, audience profiles, and additional criteria. Advertisers can effortlessly match their brands with suitable podcasts and place ads across a range of audio platforms. The platform streamlines the management and purchasing of podcast ads, equipping users with user-friendly tools and detailed analytics for performance tracking and informed decision-making. Audiohook collaborates with various audio advertising platforms, ensuring that advertisers can effectively connect with their target audience regardless of where they consume audio content. With its advanced programmatic targeting capabilities, advertisers can deliver messages to the most pertinent listeners by focusing on demographics, personal interests, and listening patterns. Ultimately, this makes Audiohook a vital resource for maximizing audio advertising effectiveness in a rapidly evolving digital landscape.

XGraph represents Infillion’s pre-established identity graph that spans multiple devices, designed to maximize reach and enhance addressability for the modern, connected consumer. By integrating accurate location data signals alongside distinct connected device identifiers, XGraph facilitates comprehensive audience segmentation and precise attribution. Drawing from Gimbal’s exclusive location panel and TrueX’s access to distinctive CTV audiences, XGraph boasts over 30% more CTV IDs compared to a typical digital graph, positioning it as one of the largest and most comprehensive cross-device graphs available on the open internet. This powerful tool links mobile, tablet, desktop, laptop, and connected TV devices to both individuals and households, all while adhering to a privacy-centric approach. Key features include universal frequency capping at the user level, audience extension, and lookalike modeling informed by user consumption patterns, along with sophisticated retargeting capabilities that span across devices. Additionally, XGraph's innovative framework allows advertisers to effectively tailor their campaigns to reach diverse segments of their audience, ensuring that marketing efforts are both impactful and respectful of user privacy.

InMarket is a dynamic marketing and analytics platform designed to assist brands in engaging consumers at the most opportune moments, utilizing insights from intent, location, both online and offline purchasing patterns, and audience data enhanced by artificial intelligence. The platform features four primary solutions that empower marketers to categorize consumers not only by their identity but also by their purchasing habits and motivations, facilitating the launch of omnichannel campaigns while assessing tangible results such as increased sales and foot traffic to stores. Through its Audiences feature, InMarket taps into first-party location information, consumer transaction behaviors, and predictive analytics to develop tailored or readily available segments for activation. Its Activation component allows brands to connect with these audiences across various devices and channels in real time, ensuring optimal timing and positioning of their messages. Furthermore, the platform's Measurement tools deliver comprehensive, AI-driven insights into the effectiveness of media efforts, allowing for real-time campaign adjustments and correlating impressions with additional conversions, ultimately refining marketing strategies for better performance. This holistic approach not only enhances consumer engagement but also supports brands in achieving their marketing objectives more efficiently.

We empower exceptional Go-to-Market teams™ to revolutionize the way your organization drives revenue. Terminus is designed specifically for sales and marketing teams that prioritize revenue generation over mere lead acquisition. At the heart of Terminus lies our Data Studio, which enables you to easily identify and rank the most suitable targets using firmographic, intent, engagement, psychographic, and relationship insights. With Terminus, you can craft tailored messages for the appropriate audiences, regardless of their location. Create synchronized experiences across various platforms, including display and social media advertising, chat, email, and web personalization. By effortlessly integrating all of your account data, Terminus ensures that your go-to-market teams remain in sync from the initial contact through to renewal and expansion. It automatically notifies sales teams of significant engagements, centralizes account details, and enhances pipeline forecasting, thereby speeding up the opportunity for growth. As a result, your organization can achieve a more streamlined and efficient approach to revenue generation.

Leveraging LinkedIn for marketing allows you to connect with a network of professionals, thereby promoting actions that align with your business objectives. By sharing content on a complimentary LinkedIn Page, you can attract followers and enhance your brand visibility. The platform provides a centralized location to create, assess, and refine your marketing campaigns effectively. Campaign Manager serves as LinkedIn's advertising hub, simplifying your marketing initiatives. Whether you aim to generate leads, boost brand recognition, or facilitate event sign-ups, LinkedIn's advertising solutions can assist you in achieving these goals. You have the ability to manage your budget with various pricing options, starting from any amount and pausing your ads whenever needed. Showcasing your company updates to targeted demographics across desktop, mobile, and tablet devices allows for maximum reach. In the end, this strategy helps you generate awareness and leads within the globe's most viewed professional news feed, ultimately contributing to your business growth.

We provide audience data that is both addressable and compliant with privacy regulations, enabling marketers to connect with new customers, improve marketing analytics, gain deeper insights, and enhance the performance of their omnichannel campaigns. You can effectively identify, reach, and engage your ideal customers across various digital platforms. By leveraging the full potential of your data, you can drive business growth. Strengthen your marketing and advertising strategies with a comprehensive understanding of audience data, detailed consumer profile segmentation, and effective omnichannel targeting tailored for specific verticals and seasonal initiatives. Work closely with our audience specialists to create a tailored audience plan that aligns with your campaign objectives. As a premier global provider of audience solutions for insights, personalization, and targeted outreach, Eyeota eliminates the challenges posed by data silos, facilitating integration across diverse industries, digital channels, and product categories. Our approach combines online and offline identifiers to generate robust audience-targeting data, empowering both B2B and B2C brands to optimize their marketing and advertising efforts. Ultimately, this enables brands to not only reach their target audiences but also to build lasting relationships with them.

Velocidi is an e-commerce marketing solution that provides first-party audience solutions. Velocidi is used by brands and agencies to automatically segment their first-party audiences on major platforms for strategic marketing. Velocidi's award winning technology uses machine learning to predict customer behavior, creating highly targeted segments for campaigns that maximize revenue growth.

Our proprietary B2B-to-consumer ID graph offers the most extensive audience data in the industry, allowing you to create audiences that can be as broad or as specific as you desire. You can effectively connect with the same individual in both their professional and personal environments, utilizing various channels and devices through any sales or marketing platform. Our ID graph enables precise, comprehensive, and extensive B2B targeting capabilities. You can effortlessly export your audience for a wide-reaching impact across multiple channels, including programmatic advertising, display, social media, email, CTV, phone outreach, and direct mail. By linking billions of records, we facilitate accurate connections between professional and consumer profiles, which empowers your B2B campaigns whether you are making calls, sending emails, or executing digital ads. No other provider of B2B data rivals the functionality offered by our exclusive in-house business-to-consumer ID graph, which is integrated into our all-encompassing data licensing solutions. This unique capability significantly enhances your marketing efforts and ensures maximum effectiveness.

Recover conversions that may have been lost due to intelligent tracking prevention, private browsing modes, and the complexities of cross-device and cross-browser customer journeys by utilizing SegmentStream's AI-driven predictive attribution. Aggregate all your marketing data within your own Google BigQuery data warehouse, enabling automated and deduplicated reporting on cross-channel ROI. This enterprise-level solution consolidates and integrates your advertising expenses, website and mobile app metrics, CRM data, and offline conversions into one cohesive platform for streamlined marketing ROI reporting. You can easily visualize your reports using your preferred business intelligence tools. By implementing SegmentStream's predictive attribution, you can gain insights into the true effectiveness of your marketing channels and campaigns in a post-cookie landscape. Instantly assess the real incremental impact of various marketing traffic sources without having to wait for a conversion event, even if that conversion occurs across different browsers or devices. This ensures that you are always informed and can make timely decisions based on accurate data.

Enhance the relevance of clicks generated by your B2B advertisements. Build brand recognition and sway purchasing choices for quicker conversions through Account-based Advertising. Focus your online advertising efforts solely on a specific group of target account prospects. Optimize the return on investment for your marketing expenditures by engaging exclusively with individuals who are significant to your business. Recotap facilitates this process seamlessly. With Recotap's Account-based Advertising solution, you gain access to comprehensive omnichannel and precision targeting options to connect with contacts across every possible channel. Empower your revenue teams to take prompt actions and expedite deal closures by leveraging Recotap's insightful Account intelligence. Measure engagements and effectively promote prospects quantitatively. Recotap offers the most comprehensive account-based advertising solution available. Confidently reach, engage, and convert your desired accounts while staying ahead in the competitive landscape. This strategic approach ensures that your marketing efforts yield the best possible outcomes.

Easyence is the only Customer Infrastructure dedicated to data-driven retail. Join the 240+ businesses who use Easyence Customer data Platform and Apps to provide memorable customer experiences. Easyence collects customer events (products, stores, etc. Easyence combines your existing models with smart algorithms to help your business and offers a complete set of applications for your marketing team. Learn more about our Saas products * Easyence Data Platform: Collect and unify customer events across all platforms * Easyence Audience app - Build audiences, create campaigns, measure uplift without relying upon other teams * Easyence E-Merchandising app : Show the right product to right customer at the right time. * Easyence Attribution app - unify all touch points of your customer across all channels and platforms. * Easyence Insight App: Measure and analyze the value created by Omnicanality to understand consumer behavior.