Salesforce Marketing Cloud Engagement Description

Salesforce Marketing Cloud Engagement is a powerful platform that empowers businesses to engage with their customers at every touchpoint across email, mobile, and digital advertising. With its AI-powered decision-making and journey orchestration tools, the platform allows companies to create seamless, personalized marketing campaigns that resonate with their audience. Marketing Cloud Engagement helps businesses manage and optimize their campaigns by delivering personalized messages, tracking customer behaviors, and analyzing engagement in real-time. The platform supports mobile marketing, SMS, push notifications, and conversational marketing tools, enabling businesses to interact with customers through multiple channels, including third-party messaging apps like WhatsApp. By integrating data across platforms, businesses can create a unified brand experience that enhances customer relationships and increases lifetime value, all while automating and scaling marketing efforts.

Integrations

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Company Details

Company:
Salesforce
Year Founded:
1999
Headquarters:
United States
Website:
www.salesforce.com/marketing/engagement/

Media

Salesforce Marketing Cloud Engagement Screenshot 1
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Product Details

Platforms
Web-Based
Types of Training
Training Docs
Customer Support
Online Support

Salesforce Marketing Cloud Engagement Features and Options

Email Marketing Software

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

SMS Marketing Software

2-Way Messaging
Artificial Intelligence
Contact Management
MMS
Mass Texting
Message Personalization
Mobile Coupons
Mobile Keywords
Polls / Voting
Reporting/Analytics
Scheduled Messaging
Shortcodes
Text-to-Win

Mobile Marketing Software

Channel Attribution
Contextual Targeting
Coupons
Email Marketing
Engagement Monitoring
In-App Marketing
Location-Based Marketing
Push Notifications
Text Messaging
Text-to-Win

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