Riddle Quiz Maker Description
Riddle offers an online platform that enables users to craft interactive content like quizzes, surveys, personality tests, prediction games, and leaderboards. Create content on our platform and seamlessly embed it into your website.
Our mission? To boost engagement, generate leads, segment your audience, and monetize content—all with full GDPR compliance.
#### What does Riddle provide?
We help our clients tackle the following challenges:
- Enhance user engagement and increase time spent on your site
- Expand ad opportunities and simplify the creation of branded and sponsored content
- Collect zero-party data directly from your audience
- Generate high-quality leads
- Organize competitions and prize draws online and during live events
- Gain insights into user behavior and preferences
#### Key features include:
- Unlimited plans with no restrictions on views, starts, or leads
- Tools to create quizzes, surveys, polls, personality assessments, and leaderboards
- Easy embedding of content on websites and within apps
- Access to 15 different content formats that can be mixed and matched
- Secure data collection and storage solutions
- Integrations with tracking systems, CRM platforms
Pricing
Pro: $119/month
Business: $249/month
Enterprise: $749/month
Company Details
Product Details
Riddle Quiz Maker Features and Options
Online Quiz Makers Software
Riddle’s Online Quiz Creator is engineered to enhance user interaction, capture leads, and collect zero-party data—all within a user-friendly and GDPR-compliant environment. You can craft various quiz types, such as personality assessments, scored quizzes, and knowledge evaluations, which can be seamlessly embedded into your website or application. Each quiz enables audience segmentation and promotes longer site visits, while the inclusion of branded and sponsored content enhances revenue opportunities. With no restrictions on views, entries, or leads, Riddle’s quiz creator presents limitless possibilities for engagement and data acquisition. Key features of our quiz creator include: • Unlimited quizzes and response collection • Initiate the first quiz question via email to enhance user interaction • Integrate your preferred tracking tools (Google Tag Manager, Google Analytics, Matomo, Meta Pixel, or custom trackers) Each plan also provides: • The ability to develop Polls, Surveys, Personality Assessments, and more • Integration with your CRM or Google Sheets • Options to customize branding and select fonts
Marketing Automation Software
Riddle revolutionizes marketing automation by offering interactive tools that seamlessly integrate with your CRM, facilitating effortless lead capture and segmentation. Ideal for creating quizzes, polls, and surveys, Riddle automatically transfers user feedback and results to your CRM or Google Sheets, making data management and follow-up a breeze. Its automated email response function ensures personalized follow-up messages, sharing quiz or poll outcomes with each participant to boost engagement and retention. Fully compliant with GDPR and without restrictions on views, starts, or leads, Riddle’s automation capabilities simplify the process of connecting with and nurturing your audience. Marketing Automation Features: • Seamless integration with leading CRMs and Google Sheets • Automated emails delivering quiz or poll outcomes directly to participants • Custom tracking options with Google Tag Manager, Google Analytics, Matomo, Meta, or personalized trackers • Options to design Polls, Surveys, Quizzes, and Personality Tests
Online Form Builders
Riddle's Online Form Creator offers a flexible and intuitive platform for designing interactive forms that effectively gather important audience information. With its user-friendly drag-and-drop interface, you can craft either multi-page forms, where each inquiry appears on a separate page, or a streamlined single-page form for a more concise experience. Riddle also includes advanced capabilities such as automatically filling in form fields using UTM parameters or dynamic information through the Riddle Data Layer, allowing for a tailored experience for each participant. Fully compliant with GDPR regulations and offering unlimited response capabilities, Riddle’s form creator is perfect for effortlessly collecting zero-party data. Key features of our form creator include: • Customizable options for multi-page or single-page forms • Drag-and-drop interface for straightforward form design • Dynamic pre-filling of fields using UTM variables or the Riddle Data Layer Additionally, every subscription plan includes: • The ability to create Quizzes, Polls, Surveys, and more • No limits on responses, views, or data collection
Content Creation Software
Riddle's innovative content creation platform equips brands with the ability to swiftly generate captivating and high-quality interactive experiences using AI and no-code technology. Our AI-enhanced tools are specifically designed to develop quizzes, personality assessments, polls, and surveys, significantly simplifying the creation process—allowing users to produce expertly crafted personality tests in mere minutes rather than hours. With Riddle's user-friendly interface, anyone can design interactive content without requiring any programming skills, while our API facilitates the integration of external data sources for dynamic content creation. Perfect for brands seeking quick and impactful content, Riddle stands out as the premier choice for interactive content development. Key Features of Content Creation: • AI-powered tools for designing quizzes, personality assessments, polls, and surveys • No-code options for fast content generation in just minutes • API support for creating dynamic content using external data sources • Capability to create Polls, Surveys, Quizzes, Personality Tests, Leaderboards, and much more
Survey Software
Riddle provides a user-friendly platform designed for crafting surveys that captivate participants and yield valuable insights. This tool is ideal for brands looking to gain a deeper understanding of their audience's preferences. Riddle facilitates the collection of rich zero-party data, empowering users to manage their information. Fully compliant with GDPR regulations, the platform is perfectly suited for integration within websites. Its customizable survey formats foster stronger connections with audiences and deliver critical insights into their behaviors and preferences. With no restrictions on views, starts, or leads, Riddle stands out as the ultimate solution for gathering genuine customer feedback. Survey Highlights: • Unlimited surveys and responses available • Ability to initiate the first survey question through email for enhanced engagement • Customizable tracking options including Google Tag Manager, Google Analytics, Matomo, Meta Pixel, or bespoke trackers Features Available in All Plans: • Options to create Polls, Quizzes, Personality Assessments, and more • Integration with CRM systems or Google Sheets • Custom branding and font selections
Content Marketing Software
Riddle provides brands with dynamic content marketing solutions designed to enhance engagement, generate leads, and gather zero-party data, all while ensuring full compliance with GDPR. With a variety of interactive formats, including quizzes, surveys, polls, and contests, Riddle offers countless opportunities to engage with audiences, extending their time on your site and fostering valuable interactions. Each interactive element can be seamlessly integrated into websites, facilitating content monetization through branded and sponsored options. There are no restrictions on views, starts, or leads, allowing Riddle’s marketing tools to help you craft impactful and engaging user experiences. Our content marketing capabilities feature: - Unlimited interactive content along with limitless responses - Initiate the first question through email to boost engagement - Incorporate your own tracking tools (such as Google Tag Manager, Google Analytics, Matomo, Meta Pixel, or a custom tracker) Additionally, every plan comes with: - The ability to create Polls, Surveys, Quizzes, Personality Tests, and more - Integration options for your CRM or Google Sheets
Lead Capture Software
Riddle's Lead Capture solutions offer a reliable, GDPR-compliant method for acquiring top-quality leads while ensuring robust data privacy. All information collected is securely encrypted and stored on our dedicated servers, meaning no data is ever saved in the cloud. The Riddle platform avoids the use of trackers, pixels, or third-party cookies, effectively protecting user privacy during the data gathering process. Perfect for quizzes, surveys, and forms, Riddle allows you to gather zero-party data that users provide willingly, fostering trust and enhancing engagement. With no restrictions on data collection, Riddle stands out as a secure choice for those prioritizing privacy in lead generation. Lead Capture Features: • Encrypted data storage on dedicated servers, with no reliance on cloud solutions • Complete adherence to GDPR regulations, free from trackers, pixels, or third-party cookies • Smooth lead collection process with options for CRM or Google Sheets export Included in Every Plan: • Capability to design Polls, Surveys, Quizzes, and more • Unlimited views, responses, and leads
Contest Software
Riddle's Contest Tools empower brands to orchestrate engaging competitions and prize giveaways that captivate audiences, whether online or at live events. Fully adaptable for various prize categories, Riddle contests enhance website traffic, prolong visitor engagement, and promote interactive experiences. With a strong commitment to GDPR compliance and the collection of zero-party data, user privacy is prioritized while gaining valuable insights into consumer interests. The platform accommodates contests featuring leaderboards and real-time updates, effectively amplifying brand presence and expanding advertising possibilities. With no restrictions on views, entries, or leads, Riddle's Contest Tools simplify the process of managing and embedding contests for optimal effectiveness. Contest Features: • Unlimited contests and participant entries • Automatic winner selection facilitated by Riddle • Option to deliver the initial contest question via email to enhance participant engagement • Customizable tracking options with Google Tag Manager, Google Analytics, Matomo, Meta Pixel, or a bespoke tracker • Capability to create Polls, Surveys, Quizzes, Personality Tests, Leaderboards, and more
Polling Software
Riddle’s polling tool allows for the creation of engaging, interactive content that facilitates immediate feedback from your audience, perfect for maintaining user interest. These polls are fully adaptable and can be easily integrated into your site, serving as an effective means to boost engagement and gather insights on user perspectives. With a focus on GDPR compliance and safeguarding data, Riddle empowers brands to collect zero-party data while enhancing their lead generation and segmentation capabilities. There are no restrictions on views, starts, or leads, making it effortless to obtain genuine user feedback. Key features of our polling system include: • Unlimited polls and responses • Initiate your first poll question through email to increase participation • Integrate your own tracking systems (Google Tag Manager, Google Analytics, Matomo, Meta Pixel, or a custom tracker) Additionally, every plan comes with: • The ability to create Surveys, Quizzes, Personality Tests, and more • Integration with your CRM or Google Sheets • Customization options for your branding and fonts
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Likelihood to Recommend to Others1 2 3 4 5 6 7 8 9 10
Scaled my business in the early days Date: Mar 21 2025
Summary: I always recommended Riddle to everyone ever since (have been using it for over 6 years). It's the best tool to learn more about your customer and provide them value rather than sending cold reach outs and random email campaigns.
Positive: I used Riddle to grow my DTC business in the early days – in order to capture website visitors and then allocate them appropriate in the relevant funnels in my email. I loved how easy it was to use, but most importantly how much data it allowed me to harvest about my (potential) customer. Email list historically constituted 50% of our revenue (at least) and by far knowing more about our customers allowed us to reach out to them based on what would deliver value the most.
Negative: I wouldn't know what the cons were... the team has always been very responsive, helpful and supportive.
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Likelihood to Recommend to Others1 2 3 4 5 6 7 8 9 10
Such a great tool that's always improving! Date: Mar 07 2025
Summary: Get this tool! Not only will it help increase engagement on your site or blog articles, but also is another way to have your website standout!
Positive: The tool itself is pretty customizable which is awesome, and it is very easy to embed a quiz on your site. The support team at Riddle is super hands-on and if a feature doesn't exist, it really feels like a solution is already down the pipeline and they are always coming out with new stuff.
Negative: Don't have any cons to list as of yet, has been a great experience thus far.
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Likelihood to Recommend to Others1 2 3 4 5 6 7 8 9 10
Fantastic platform and even better customer service Date: Feb 05 2025
Summary: Our experience with the platform and team has been exceptional. Since we first subscribed to Riddle a few years ago, the functions and capabilities has expanded massively and the developers are constantly looking for new and innovative ways to make interactive content fun.
It's made a huge difference in engaging users with our content and I couldn't recommend them more!Positive: It's simple to use, with tonnes of templates to help give you some inspiration when it comes to content ideas.
The team at Riddle offer world-class customer service. They're always on hand to answer any questions and have aways gone above and beyond to help us out, including sending demo videos to walk you through the steps.Negative: I don't have any cons when it comes to Riddle - our experience has been exemplary.
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Likelihood to Recommend to Others1 2 3 4 5 6 7 8 9 10
Engage your audience with this flexible, highly-developed tool Date: Feb 02 2025
Summary: This product is worth every penny. It allows to create engaging and information landing pages. We have used it repeatedly in our campaign work.
Positive: Much more than quiz builder, this platform creates a whole series of interactive experiences that transform the user experience for site visitors.
The support team is knowledgeable and very helpful.Negative: You can control just about every aspect of the client-facing interface, so there are a lot of variables. It can take some time and maybe a message to tech support before you go live.
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Likelihood to Recommend to Others1 2 3 4 5 6 7 8 9 10
Exellent quiz features and support! Date: Jan 29 2025
Summary: Customers love to engage with my Riddle Quizzes! The support team is extremely responsive and very helpful.
Positive: Easy and intuitive Quiz builder.
Engaging and excellent user experience, converting easily to highly engaged leads!
Comprehensive quiz builder features and options.Negative: I would like more integration options with more ESP, or an option to add a custom form block, code, or other into the Quiz builder itself.
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Likelihood to Recommend to Others1 2 3 4 5 6 7 8 9 10
Riddle Quiz Maker works for PassBlue Date: Jan 28 2025
Summary: Overall, this is an excellent Quiz app. It allows use to create quizzes and surveys to which our readers respond with subscriptions to our newsletter.
Positive: Ease of use.
The ability to embed quizzes into our website.
Simple connection to Mailchimp (and other email providers).
The quizzes are responsive for mobile and desktop.
The Support Team provides excellent response.Negative: CSS styling limited to more expensive upgrade plans.
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I would like to see more styling options on the forms pages. -
Likelihood to Recommend to Others1 2 3 4 5 6 7 8 9 10
Been using for years and love Date: Jan 27 2025
Summary: Overall, really like Riddle. Once the set up was done it, it has become an integral part of my lead generation strategy and takes legitimately no work at all. I haven't done anything in about two years and it is still preforming perfectly for its intended us.
Positive: Once you get it set up, literally don't have to do anything. I set mine up a couple of years ago and do LITERALLY NOTHING and it keeps on getting me leads.
Negative: It took me a bit of time to set everything up, but I'm not techy so I think this is more of a user issue than a Riddle issue.
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Likelihood to Recommend to Others1 2 3 4 5 6 7 8 9 10
Easy to Use Date: Jan 21 2025
Summary: Overall, a fantastic tool that should be utilized within any organization. The dashboard is easy to navigate and can be learned quickly.
Positive: The Riddle tool has many options including polls, quizzes, etc. The tool allows us to quickly create embedded experiences on our website. We are also able to modify those experiences in real-time without disrupting our front end usability.
Negative: Could use a few more customization options allowing organizations to truly fit their brand.
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Likelihood to Recommend to Others1 2 3 4 5 6 7 8 9 10
Riddle Quiz Maker is excellent Date: Jan 14 2025
Summary: The range of features and options/products available is top-class. Support reacts quickly to requests.
Positive: Creating a quiz/poll/survey is easy and intuitive. User experience is excellent, especially on mobile.
Negative: Sometimes it's not obvious how some of the features work.
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Likelihood to Recommend to Others1 2 3 4 5 6 7 8 9 10
More than just a quiz Date: Jan 13 2025
Summary: Riddle 2.0 has allowed us to create interactive experiences that are so much more than just a quiz.
Great interactive experiences for our users that aren't time-consuming to make.
Our audience are spending longer on our site completing the quizzes.
Useful analytics to check performance of the quizzes.Positive: Ease of use building a quiz.
Include many types of media, eg video, audio, gifs, images etc
Lots of block type to build a quiz or poll, eg multiple choice, tap and find etc
Easy to customise and add branding.Negative: The only limitation I have found is when I make a mistake it could maybe do with an 'undo' button or 'revert' back to an earlier version.
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Likelihood to Recommend to Others1 2 3 4 5 6 7 8 9 10
Easy to use tool to engage your customers! Date: Jan 10 2025
Summary: Riddle has so many great tools to use for marketing, and I recommend it to all my clients. It has proven successful as an engagement and cultivation channel, as well as generating new leads. And you don't have to be a technical wizard to use it. It's easy to customize the look and feel and embed it on your website landing pages. Customer support is always readily available and super helpful, and they are always improving and expanding their platform.
Positive: Easy to use and customize without technical expertise. Multiple layouts/formats are available for different types of engagement. Great customer support.
Negative: There's not much I don't like about Riddle. I'd love to be able to have an agency account that allowed multiple subaccount so that I could use for all my clients and keep everything separate. They probably do have something like that, but because I work with non-profits, it is cheaper for them to have their own accounts with the non-profit discount.
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Likelihood to Recommend to Others1 2 3 4 5 6 7 8 9 10
Great platform even better support Date: Dec 20 2024
Summary: 5 star platform and service! Everything you can ask from a quiz platform. Looks great on our site and easy to integrate .
Positive: Platform is easy to use, in depth enough to have everything we need. Support is always on hand to help where needed.
Negative: Really can't think of any cons all experiences using the platform and problem solving has been great.
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Likelihood to Recommend to Others1 2 3 4 5 6 7 8 9 10
Easy to Use Product with AMAZING Customer Service Date: Dec 17 2024
Summary: Riddle Quiz Maker is a top-tier platform for creating professional-grade quizzes. This tool has exceeded my expectations ever step of the way with its ease of use, available features, and unparalleled customer service. Highly recommended!
Positive: Riddle Quiz Maker is an incredibly user-friendly quiz-making platform. A standout aspect is their customer service—it’s truly above and beyond. The team is responsive, knowledgeable, and committed to helping you succeed, ensuring you’re never left stuck or unsupported.
Negative: While the product is excellent, there’s a slight learning curve when exploring some of the more advanced features, especially for first-time users. However, their excellent support team and comprehensive resources help bridge the gap quickly.
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Likelihood to Recommend to Others1 2 3 4 5 6 7 8 9 10
Literally the best quiz maker ever Date: Dec 09 2024
Summary: Riddle is a very robust system, with the 2.0 update brining so many amazing new features into the mix that we find work really well and get our audience engaging with our quizzes even more than they were before. The team are always an amazing help, friendly whilst going above and beyond to solve our query/problem.
We use this product daily and would recommend it to anyone wanting to increase audience engagements, it's made our jobs so much easier.Positive: - Really robust framework, allowing for lots of creative freedom in making quizzes / polls / content
- Easy to use UI, meaning most people can pick it up quickly
- Very friendly team, going above and beyond to solve a problemNegative: - Nothing, any problems we have get fixed immediately
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Likelihood to Recommend to Others1 2 3 4 5 6 7 8 9 10
A huge asset for driving engagement Date: Nov 15 2024
Summary: I'd recommend this to anyone trying to find creative ways to engage their visitors further in a really organic way that people tend to enjoy.
Positive: Riddle is the most powerful, intuitive quiz-making platform I've seen, and it's something we keep going back to for creating engaging kinds of content. It's also great for capturing information about our visitors.
Negative: Like any tech like this, there's a bit of a learning curve, but Riddle's support has been very helpful.
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