Identity Matrix
Identity Matrix helps you increase revenue while spending less. The platform identifies 70% of US web visitors at a person-level. Set up page intent and lead scoring rules, then store them directly in your CRM for direct outreach.
With person-level attribution, market-leading contact information, and a full view of the customer journey, Identity Matrix helps you solve marketing's toughest questions:
1. Where is your best traffic coming from?
2. What does the customer journey look like - step by step?
3. How can I contact high-intent, in-market leads?
With upcoming GenAI features to help with customer journey analysis, conversion rate optimization suggestions and more, Identity Matrix is the data provider your competitors are switching to.
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Kubit
Warehouse-Native Customer Journey Analytics—No Black Boxes. No Limits.
Kubit is the leading customer journey analytics platform, built for product, data, and marketing teams who need self-service insights, real-time visibility, and full control of their data—all without engineering dependencies or vendor lock-in.
Unlike traditional analytics tools, Kubit is warehouse-native, enabling you to analyze user behavior directly in your cloud data platform (Snowflake, BigQuery, or Databricks). No data extraction. No hidden algorithms. No black-box logic.
With built-in support for funnel analysis, retention, user paths, and cohort exploration, Kubit makes it easy to understand what’s working—and what’s not—across the entire customer journey. Add real-time anomaly detection and exploratory analytics, and you get faster decisions, smarter optimizations, and more engaged users.
Top enterprises like Paramount, TelevisaUnivision, and Miro trust Kubit for its flexibility, data governance, and unmatched customer support.
Discover the future of customer analytics at kubit.ai
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Smaply
Smaply – the cutting-edge software for journey mapping with increased flexibility, customizability, and Journey Management functionalities. Smaply is a tool to create customer journey maps and analyze the customer experience, step by step. You can add various important details of each touchpoint and visualize your customer's journey using images, texts, emotions, KPIs and metrics. Go into more detail by adding pain points, solutions and opportunities, so gaining insights is even faster. Keep track of those in the portfolio graph of your workspace, which helps you to keep an overview and prioritize.
Users are not only using journey maps as deliverables; they rather make them the core of their service development, thus journey maps move to the core of organizations.
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Adobe Experience Manager
Transform your content and digital asset management strategies with a powerful combination that accelerates personalized, content-driven experiences. Adobe Experience Manager facilitates a swift market entry by merging digital asset management with robust content management system capabilities. Ensure that every piece of content is tailored and consistent for each individual customer experience using Adobe Experience Manager Sites. Effortlessly create and oversee your digital presence across multiple channels through automated tools that simplify scaling. This allows you to focus more on enhancing experiences rather than wasting time searching for or modifying content. With Adobe Experience Manager Assets, you gain access to automation and intelligent tools that help to quickly source, adjust, and distribute your assets to various audiences and platforms. Eliminate the need for fragmented point solutions; Adobe Experience Manager Forms offers a comprehensive solution that integrates your forms and communication processes, providing customers with a smooth journey from initial contact to ongoing loyalty. This streamlined approach not only reduces the burden on your IT team but also enables a quicker path to market readiness. Embrace a more efficient way to manage your digital interactions and deliver exceptional customer experiences.
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