Profound Description
A vast number of consumers, in the hundreds of millions, are utilizing AI Search tools like ChatGPT and Perplexity to find brands and products. Profound has created the pioneering analytics platform designed to assist enterprise brands in comprehending and enhancing their presence in AI Search results. Merely ranking on the first page of Google is now insufficient. In fact, less than 50% of the sources referenced by AI answer engines appear in the top ten search results. This shift is due to emerging factors that are reshaping content visibility across AI platforms. With Profound, you can uncover these critical factors. Our technology is among the most advanced for analyzing how brands are represented on AI platforms. You can effectively manage public sentiment regarding your brand and identify any misinformation. We guide you on where to concentrate your efforts to improve both the frequency and positivity of your appearances. Brands leverage our insights to refine their marketing, public relations, content creation, and social media strategies, ultimately leading to a more impactful presence in the evolving digital landscape. As AI continues to transform how consumers search for information, staying ahead of these changes is essential for brand success.
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Likelihood to Recommend to Others1 2 3 4 5 6 7 8 9 10
Profound Makes ChatGPT Tracking Actually Simple Date: May 02 2025
Summary: Profound has transformed how we monitor AI search engines. The Conversation Explorer alone is worth the price. Their support team responds quickly, and they regularly add features based on user feedback. I wouldn't want to track our AI tools without it.
Positive: As someone monitoring AI usage across our team, Profound has been a lifesaver. The Conversation Explorer feature is absolutely great - it lets me see exactly how people are talking with ChatGPT and spot patterns I'd never notice otherwise. The dashboard visualizes everything clearly, making reporting to management painless. Integration with our existing tools was surprisingly easy.
Negative: Setting up some of the advanced tracking features wasn't intuitive at first.
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Likelihood to Recommend to Others1 2 3 4 5 6 7 8 9 10
Ambitious idea, unreliable execution, increasingly buggy platform and slow support Edited: Oct 06 2025
Summary: Profound feels over-marketed for its actual stability. Why?
1. The same technical bug appeared three times in one month, performance has degraded, and billing problems froze our account.
2. Support can take a week to respond and doesn’t always follow through.
3. For a premium-priced platform, the engineering reliability and customer service fall short.
It’s an ambitious product solving a real need — tracking brand performance in AI search — but right now it’s too fragile and inconsistent to depend on for daily work.Positive: The concept is strong. It helps track brand visibility across AI platforms and analyze prompt-level insights.
When it works, the dashboards are clear and the reporting features are genuinely helpful.
The idea is innovative and useful for companies trying to measure AI search visibility.Negative: Unfortunately, the execution doesn’t match the promise.
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• Every plan upgrade re-creates deleted prompts, duplicates existing ones, and messes up tracking. For us, it happened 3 times over a month with no resolution from Profound's team.
• The platform is slow — sometimes 10–15 seconds to load basic sections.
• The Watch URL tab doesn’t update or delete links correctly.
• After the most recent upgrade, billing failed multiple times despite sufficient funds and us being in contact with their support while trying to identify the problem, yet our account was still frozen.
• Support replies are slow and disconnected, with poor internal handoff. Each time you reach a new agent via chat, they are unaware of previous issues.Profound Company Response
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