BrandMap® 10
Worldwide, professional researchers prefer a user-friendly and swift tool for the analysis and creation of presentation-ready biplots, correspondence maps, mdpref, and MCA maps. This powerful 64-bit software is compatible with both PCs and MACs. Our unique Brand Projector I enables users to compute and visually represent the necessary attribute alterations for repositioning a brand (column) to any desired location on a map. In addition, Brand Projector II offers researchers the ability to modify attributes (rows) interactively, allowing them to observe the corresponding movement of the brand (column) in real-time. This dynamic interaction enhances the understanding of brand positioning strategies significantly.
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Harmoni
A powerful data analysis and visualization platform specifically designed for market research data. Harmoni can do it all, from data processing to analysis, reporting and visualization, as well as distribution, alerts and distribution. Spend less time processing data and more time analysing it. Harmoni automates your job. Harmoni makes it easy to share valuable and actionable insights with stakeholders. Although market research budgets are shrinking in number, expectations are increasing. Harmoni allows you to slice and dice data as the questions are asked. Harmoni allows you to combine multiple data sources into one usable set. Harmoni supports many data sources including IBM SPSS®, SQL and Microsoft Excel, CSV, tab delimited files, Dimensions and more. Harmoni is integrated with popular market research platforms such as Voxco and FocusVision Decipher.
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Audiense
Audiense identifies and understands any audience that matters to you, no matter how specific/unique it is. You can create reports effortlessly using filter options such as demographics, user profiles, affinities and job roles, obtaining highly personalised audiences and segments. Then you'll be able to make better marketing decisions, adapt your targeting strategies, improve relevancy and drive high-performance campaigns at scale.
What are the problems we trying to help with?
- Traditional consumer research is time-consuming, static and expensive
- We make it possible to get social data to become a part of the strategy
- Personalisation and brand strategy are now very tactical at the expense of performance marketing
What makes Audiense unique
Our Audiense Insights platform create the segments within the audiences based on interconnections between people (“Who knows who”). Audiense can infer the shared interests and affinities between consumers thanks to how those connections are created between them (“How they know each other”). Audiense unique social consumer segmentation provides a great data foundation for Persona development, understanding the audiences that matter most or finding new audience opportunities.
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SurveyMonkey Audience
Gather survey feedback from a global audience in just minutes. With SurveyMonkey Audience, you can effortlessly identify the perfect respondents for your market research needs. Whether you're conducting a simple poll or engaging in comprehensive market analysis, this tool provides a streamlined approach to connect with your target market. Incorporate screening questions within your survey to ensure you engage the appropriate participants, or specify key demographics such as age, gender, job role, location, and more that are essential to your research objectives. You can utilize our pre-designed survey templates or craft your own to assess brand performance, monitor market shifts, and gain insights into consumer behavior—focusing on what matters most to your business. Collect valuable feedback and receive immediate results to enhance your strategies. Additionally, leverage our analytical tools, which include options for custom reporting, filtering, and cross-tabulation, to extract insights that promote informed decision-making. You have the flexibility to choose respondents from our exclusive panel or engage with partner panels that uphold the highest quality standards for reliable research outcomes. This comprehensive approach ensures that your market research is both efficient and effective, empowering you to make data-driven decisions.
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