People Pattern Description
Conventional market research often proves to be labor-intensive, inconsistent when applied broadly, and susceptible to bias. People Pattern employs advanced data science methodologies to derive practical marketing insights from the vast array of impartial opinions and data produced by social media users, a process we term audience intelligence. Unlike most social marketing platforms that concentrate on brand-related discussions, the true treasure of insights lies in understanding the individuals participating in those discussions. By leveraging stringent data science techniques, People Pattern empowers marketers to comprehend the PEOPLE driving brand conversations, enabling them to transcend superficial metrics and adopt increasingly sophisticated strategies for analyzing, targeting, and engaging high-impact audience segments. This shift not only enhances marketing effectiveness but also fosters deeper connections between brands and their audiences.
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Kantar Marketplace
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Integrations
API:
Yes, People Pattern has an API
No Integrations at this time
Company Details
Company:
People Pattern
Year Founded:
2013
Headquarters:
United States
Website:
peoplepattern.com
Media
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Product Details
Platforms
Web-Based
Types of Training
Training Docs
Customer Support
Online Support
People Pattern Features and Options
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