NielsenIQ Social 360 Description

Digital Insights is a versatile platform designed to extract valuable information from various data sources by analyzing consumer and brand interactions, as well as online searching habits. In today's digital landscape, consumers engage in a cycle of searching, reading, sharing, and decision-making on the internet. Each inquiry from businesses necessitates a tailored approach, selecting specific data streams, tools, models, and expertise. By leveraging Artificial Intelligence to filter out irrelevant information and categorize extensive unstructured data, we are able to collect and interpret pertinent data that informs strategic business decisions. Combining human expertise, experience, and AI capabilities, NielsenIQ analysts pinpoint the most significant themes, topics, and keywords for examining consumer engagement. The platform encompasses data from social media, search engines, and e-commerce reviews, all interconnected by common themes and characteristics, ultimately unveiling insights throughout the consumer journey and enhancing understanding of market dynamics. This holistic approach allows businesses to adapt more effectively to evolving consumer behaviors.

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Company Details

Company:
NielsenIQ
Headquarters:
United States
Website:
nielseniq.com/global/en/solutions/nielseniq-social-360/

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NielsenIQ Social 360 Screenshot 1
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Product Details

Platforms
Web-Based
Types of Training
Training Docs
Training Videos
Customer Support
Online Support

NielsenIQ Social 360 Features and Options

Social Media Monitoring Software

Audience Segmentation
Competitive Analysis
Configurable Alerts
Customer Engagement
Dashboard
Impact Scoring
Influencer Tracking
Reputation Management
Sentiment Analysis
Trend Tracking

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