NielsenIQ Consumer Insights Description
Make decisions that prioritize shoppers by understanding the full spectrum of consumer habits and emerging trends. Each purchasing decision represents a pivotal moment, and acquiring a holistic view of the factors influencing consumer actions uncovers the underlying patterns. For your brand to thrive, it is essential to navigate tough choices and implement decisive actions. NielsenIQ Consumer Insights delves deeper than just understanding the what and why; it emphasizes the how, transforming research into practical steps that empower you to make informed choices. With essential behavioral insights, data-driven suggestions, and strategies for market optimization, NielsenIQ Consumer Insights stands as your reliable partner in growth. This thorough and detailed shopper tracking is designed to effectively address the evolving needs of your customers. By aligning your strategies with these insights, you can enhance customer satisfaction and drive brand loyalty.
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D&B Hoovers can help you create a more profitable relationship from prospect to client faster. Find key prospects and growth opportunities. D&B Hoovers, a sales acceleration solution, provides a faster path to prospect to profitable relationship through the use of data and analytics. B2B sales professionals can connect with customers faster to grow their businesses. Access detailed intelligence on over 120 million business records. Provide insight and intelligence into the tools that your marketers and sellers use every day. A user-friendly interface and automated workflow features, including triggers, alerts and smart lists, as well as intuitive search and conceptual search. D&B Hoovers combines Dun & Bradstreet's largest commercial database with sophisticated analytics to provide a rich sales intelligence solution. D&B Hoovers provides dynamic search and list-building capabilities as well as realtime trigger alerts, detailed company profiles and valuable research reports.
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6sense
6sense Revenue AI™, eliminates guesswork and provides the data and visibility your revenue team needs to create and convert high quality pipelines into revenue. 6sense Revenue AI™, which eliminates the time-consuming, expensive guesswork that has plagued B2B revenue departments for decades, drives predictable revenue growth. Maximize every digital investment. Illuminate hidden buyer behavior. Analyze millions upon millions of data points to uncover in-market accounts. You can drive the right action at every moment, across all channels. Many companies want what your offer, but martech systems aren't able to accurately detect buyer interest. The Dark Funnel™ is where this vital, hidden data is kept. 6sense analyzes and illuminates these insights.
Automate prospect follow-up with AI-powered conversational email. Sales and marketers can create personalized emails with AI-powered 6sense® Conversational Email to convert prospects into sales meetings.
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NielsenIQ Omnishopper
Shifts in consumer habits are leading individuals to transition from traditional store visits to online shopping, only to return to physical locations for curbside pickup. By gaining a deeper insight into the movements between various categories, brands, and retailers, you can enhance your share of consumer spending. Modern shoppers navigate seamlessly through different retailers and sales channels, which complicates the task of gaining a comprehensive view of the market landscape and identifying key opportunities. Utilizing NielsenIQ Omnishopper allows businesses to track shopper behavior and adapt to changing consumer habits, which in turn helps create data-driven strategies tailored specifically for your clientele. With an all-encompassing perspective of the shopper's journey, along with in-depth insights into brands, categories, and products, identifying new avenues for growth becomes a straightforward process. Our panels adhere to the highest standards of validation and rigorous criteria in the industry, ensuring the data reflects genuine behavioral trends rather than mere random variations, thus providing a solid foundation for informed decision-making. Furthermore, this approach empowers businesses to stay ahead of market shifts and effectively respond to emerging consumer needs.
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Brizo FoodMetrics
Brizo FoodMetrics delivers fresh, actionable analytics that help foodservice professionals prequalify markets, reduce customer acquisition costs, and close more deals. Our robust, data-rich insights serve as a source of truth that enables users to:
Access every US & Canadian restaurant in real-time, through daily updates
Analyze over 1.5 million foodservice establishments, 2.5 billion menu items, & 500+ tech-stack details. Unlock new markets and find untapped opportunities with greater accuracy & efficiency than ever before
Key features include a live dashboard, mapped views of markets with detailed drop-downs for each establishment, and our proprietary scoring system based on online visibility & reviews. We also guarantee deliverability of our proven lists of direct and generic emails.
We know how challenging it is for restaurant distributors, manufacturers & suppliers to cut through the clutter & get to the prospects that count. We get them there faster, with better result
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Integrations
Company Details
Company:
NielsenIQ
Year Founded:
1923
Headquarters:
United States
Website:
nielseniq.com/global/en/solutions/know-your-consumers/
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Product Details
Platforms
Web-Based
Types of Training
Training Docs
Webinars
Customer Support
Online Support
NielsenIQ Consumer Insights Features and Options
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