NielsenIQ Consumer Insights Description
Make decisions that prioritize shoppers by understanding the full spectrum of consumer habits and emerging trends. Each purchasing decision represents a pivotal moment, and acquiring a holistic view of the factors influencing consumer actions uncovers the underlying patterns. For your brand to thrive, it is essential to navigate tough choices and implement decisive actions. NielsenIQ Consumer Insights delves deeper than just understanding the what and why; it emphasizes the how, transforming research into practical steps that empower you to make informed choices. With essential behavioral insights, data-driven suggestions, and strategies for market optimization, NielsenIQ Consumer Insights stands as your reliable partner in growth. This thorough and detailed shopper tracking is designed to effectively address the evolving needs of your customers. By aligning your strategies with these insights, you can enhance customer satisfaction and drive brand loyalty.
NielsenIQ Consumer Insights Alternatives
6sense
6sense Revenue AI™, eliminates guesswork and provides the data and visibility your revenue team needs to create and convert high quality pipelines into revenue. 6sense Revenue AI™, which eliminates the time-consuming, expensive guesswork that has plagued B2B revenue departments for decades, drives predictable revenue growth. Maximize every digital investment. Illuminate hidden buyer behavior. Analyze millions upon millions of data points to uncover in-market accounts. You can drive the right action at every moment, across all channels. Many companies want what your offer, but martech systems aren't able to accurately detect buyer interest. The Dark Funnel™ is where this vital, hidden data is kept. 6sense analyzes and illuminates these insights.
Automate prospect follow-up with AI-powered conversational email. Sales and marketers can create personalized emails with AI-powered 6sense® Conversational Email to convert prospects into sales meetings.
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Kantar Marketplace
Enhance your competitive advantage by leveraging agile consumer insights. Our advanced platform caters specifically to innovative brands, enabling them to thrive in today's market. Kantar Marketplace serves as an automated market research solution tailored for insights experts, marketing professionals, and agencies eager to experiment, learn, and accelerate their progress. This unique platform stands out as the only market research tool with independently validated capabilities that accurately forecast sales and brand expansion. Quickly obtain answers to your critical inquiries through proven automated research solutions crafted to meet the highest quality standards. Select from a comprehensive range of modular offerings, including surveys, reports, and data, allowing you to conduct your own market research or leverage Kantar’s specialized services. Gain access to global insights with solutions available in 70 countries, continually expanding to meet client needs. With dedicated local support and account management, rest assured knowing you have assistance whenever needed. As the world’s foremost data, insights, and consulting company, Kantar is committed to helping clients understand consumer behavior and drive growth effectively. Our expertise empowers brands to navigate the complexities of the market landscape with confidence and clarity.
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GWI
Annually, we conduct surveys with over a million individuals worldwide, enabling businesses to swiftly grasp evolving consumer trends. Our user-friendly platform is tailored for busy teams, facilitating the extraction of essential information, customized analysis, and seamless sharing. Identify your ideal customer using more than 250,000 profiling metrics. Utilize question charts to gain insights into the thoughts, emotions, and actions of your audience. Aggregate data and visualizations to craft a compelling narrative for your team. Combine various data points for comprehensive analysis and deeper understanding. Access unparalleled insights into consumer behavior through survey results that capture the perspectives, interests, and actions of billions of individuals globally. We consistently pose the same survey questions across different regions, allowing for detailed insights into local markets while also providing a broader global perspective. Discover what consumers genuinely think about your brand and its competitors, gaining valuable insights into industry leaders and their market positions. This holistic approach ensures that businesses can navigate the complexities of consumer perception effectively.
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&facts
&facts offers brands the opportunity to tap into market insights that are based on actual data from the real world, enabling them to introduce products at the most opportune moments. In today's rapidly changing environment, traditional research methods are insufficient; lengthy processes involving surveys, focus groups, or costly reports can take too long. With &facts, you can access real-time insights that reflect current consumer behavior, ensuring you stay ahead of the curve.
- Insights driven by the behavior of billions of consumers: Our data provides a genuine understanding of how consumers act.
- Stay informed about current trends: Leverage our insights to adapt to evolving consumer preferences effectively.
- Streamlined analysis: Recognizing the demands of contemporary brands, we deliver pre-analyzed insights as soon as you initiate a search, allowing for quicker decision-making.
By utilizing these capabilities, brands can make more informed choices and respond promptly to market shifts.
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Integrations
Company Details
Company:
NielsenIQ
Year Founded:
1923
Headquarters:
United States
Website:
nielseniq.com/global/en/solutions/know-your-consumers/
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Product Details
Platforms
Web-Based
Types of Training
Training Docs
Webinars
Customer Support
Online Support
NielsenIQ Consumer Insights Features and Options
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