Nielsen Sports Description

At Nielsen Sports, we excel at tracking performance, which is fundamentally what defines our purpose. Our methodology for thorough sponsorship media assessment harnesses extensive data and insights to enhance opportunities and deliver improved returns on investment for both rights holders and brands. We integrate skilled human analysis with extensive data assets and cutting-edge AI technologies to accurately assess the fair market value of sports sponsorships. Our industry-leading research unearths insights that drive more informed business strategies tailored to your specific challenges. By unlocking the interests of sports fans, their media consumption habits, brand preferences, and purchasing behaviors, we illustrate how these elements influence sponsorship choices. For over three decades, Nielsen has established itself as the benchmark for measuring brand visibility across various media types, including traditional, on-demand, and social platforms. Whether engaging with fans in stadiums or collaborating with broadcast professionals, our expertise and impartiality empower us to effectively evaluate the fair market worth of sponsorships in the sports landscape. Our commitment to innovation ensures that we continue to adapt and provide valuable insights in an ever-evolving market.

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In the realms of sports, esports, and entertainment, grasping the genuine effects of sponsorships is essential. Enter Shikenso Analytics, founded in Germany in 2017, with a mission to convert decisions based on intuition into strategies supported by data. Utilizing cutting-edge AI technology, we provide real-time quantification of sponsorships, enabling the measurement of media generated and brand values with remarkable precision. Shikenso offers an extensive array of tools, including image recognition, audience insights, audio and voice tracking, and sentiment analysis of text, all aimed at helping brands enhance their visibility and interaction across various platforms, including broadcasts, OTT services, live streams, online content, and social media. Our methodology demystifies the intricate, making actionable insights readily available for both rights holders and brands alike. With Shikenso, you can move beyond speculation and operate with certainty. Join us as we explore the future of sponsorship, fortified by reliable data and innovative analytics. Together, we can redefine the landscape of brand engagement.
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Nielsen Sports
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nielsensports.com

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