Morae Description
Morae is an all-encompassing software for usability testing and customer experience evaluation, created by TechSmith. This tool empowers users to observe and evaluate how individuals interact with products, websites, or concepts, yielding essential insights to enhance both design and marketing approaches. Supporting an array of testing methodologies, Morae facilitates usability assessments for software and websites, prototype evaluations, mobile device and hardware testing, unmoderated assessments, focus group discussions, and field studies. Among its standout features are synchronized note-taking alongside video, automatic metric calculations and graph generation, real-time observation capabilities via networks, and the option to export video snippets seamlessly into presentations. The innovative AutoPilot function automates testing sessions, guiding users through tasks with visual prompts while collecting data for subsequent analysis. In addition to these features, Morae's integrated toolkit simplifies the processes of logging, analyzing, and presenting data, thereby enhancing team collaboration and efficiency. As a result, Morae proves to be an invaluable resource for organizations aiming to refine user experience and improve overall product offerings.
Morae Alternatives
UserTesting
UserTesting transforms how enterprises gather and apply human insights by combining a massive, engaged global participant network with AI-powered insight synthesis. The platform offers fast, reliable feedback to improve marketing effectiveness, product usability, and customer experience strategies. By replacing traditional surveys and focus groups, UserTesting helps businesses quickly validate ideas, co-innovate with customers, and refine messaging to boost conversion rates and loyalty. Its enterprise-grade security and compliance certifications, including SOC 2, GDPR, and HIPAA, make it suitable for the most regulated industries. Leading companies such as Kimberly-Clark and Wells Fargo use UserTesting to accelerate decision-making, reduce costs, and improve customer satisfaction scores. The platform scales from individual teams to large organizations, providing expert-led services and onboarding to ensure success. UserTesting’s intuitive tools make it easy to get feedback on campaigns, UX designs, and digital experiences. Overall, it empowers businesses to move faster and smarter with the real voice of their customers.
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Dovetail
Dovetail offers a powerful AI-driven solution for organizations looking to centralize and unlock customer intelligence at scale. It automates the extraction of insights from diverse sources including product feedback, sales and customer calls, usability tests, and surveys. By synthesizing large volumes of data into thematic reports and real-time alerts, Dovetail enables product teams to make faster, evidence-based decisions. The platform integrates seamlessly with communication tools like Slack and Microsoft Teams, making customer insights easily accessible throughout the organization. Dovetail also facilitates participant recruitment from over 3 million verified users to support continuous research efforts. Backed by leading global companies such as Shopify, Canva, and Mayo Clinic, Dovetail drives measurable ROI with rapid payback and high adoption rates. Its enterprise-grade security and scalability support even the most complex customer intelligence needs. This all-in-one platform accelerates innovation by turning raw feedback into clear, actionable knowledge.
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Usersnap
Usersnap is a user feedback platform designed for product teams to gather product-specific insights, accelerate user testing, and improve stakeholder feedback loops.
Companies such as Red Hat, Erste Bank, Lego, and Harvard University excel in their enterprise growth and operations with Usersnap.
Usersnap is right for you if want to:
✔️ Have a single platform for all product-related feedback to emerge new ideas
✔️ Capture issues with visuals and automate tech data to improve QA speed and cross-team communication
✔️ Make users feel engaged with the product by providing the easiest way to report issues and welcoming channels to share their voice
✔️ Allow PM, PO, and developers to build precise and user-centric solutions by connecting incoming feedback to product development workflows and tools
✔️ Quickly validate new features and monitor user satisfaction with micro surveys that yield higher response rates.
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Loop11
Establish real-world tasks to evaluate how well your product aligns with genuine customer needs. Create your unique tasks and inquiries, emphasizing the aspects that are critical to your goals. Whether you choose to gather feedback from hundreds of users or just a select few is entirely up to you. By capturing video and audio of user interactions, you can gain valuable insights into their actual experiences with your product. Loop11 facilitates both moderated and unmoderated user testing to help you grasp your customers' experiences across various settings. It simplifies testing across multiple devices, enabling you to gain a comprehensive understanding of user interactions. With Loop11, the emphasis is placed on your research efforts instead of the logistical details of the study. You can evaluate prototypes, live websites, and even competitor offerings without needing to modify your product's code. This approach allows you to create enhanced user experiences and make better-informed decisions by prioritizing customer feedback in your business strategy. Ultimately, focusing on the user experience will lead to more successful outcomes for your product.
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Integrations
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Company Details
Company:
TechSmith
Website:
assets.techsmith.com/Docs/pdf-morae/morae3_datasheet.pdf
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Morae Features and Options
UX Software
Animation
For Mobile
For Websites
Heatmaps
Prototyping
Screen Activity Recording
Unmoderated Testing
Usability Testing
User Journeys
User Research
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