Marketo Description
Marketo Engage, which is a component of Adobe Experience Cloud, provides a comprehensive solution for lead management tailored for B2B marketers aiming to enhance customer experiences by engaging at every phase of intricate buying journeys. It seamlessly accommodates both demand generation and account-based marketing strategies, effectively uniting marketing and sales to create personalized experiences, refine content, and assess business impact across all channels, from acquisition to advocacy. By utilizing extensive behavioral data, built-in intelligence, and advanced journey flows, users can identify, engage, and expedite their most promising opportunities alongside their sales teams. Additionally, predictive content, A/B testing, and personalization are at your disposal to ensure that experiences are consistent and pertinent every single time. Engage with prospects and customers through multiple channels, including email, display, mobile, social media, search, and offline interactions to provide timely and captivating experiences. Lastly, by employing these tools, you can gain insights, validate, and optimize the effectiveness of your marketing efforts, ensuring continuous improvement.
Pricing
Company Details
Product Details
Marketo Features and Options
Marketing Automation Software
Sales Force Automation Software
Lead Management Software
Marketing Analytics Software
Account Based Marketing Software
Lead Nurturing Software
Mobile Marketing Software
Lead Generation Software
Social Media Management Software
Marketo Lists
Marketo User Reviews
Write a Review-
Likelihood to Recommend to Others1 2 3 4 5 6 7 8 9 10
Use it in tandem with Salesforce Date: Jun 11 2021
Summary: Great solution for capturing insights into interesting moments from customers and prospects. Has helped us track engagement with our content, webinars, and webpages, etc.
Positive: I love that it integrates with Salesforce to help me know how customers are connecting with our content.
Negative: Integrating anything with Salesforce can be a challenge. I wish it showed a little more in the widgets on the Salesforce end.
Read More... -
Likelihood to Recommend to Others1 2 3 4 5 6 7 8 9 10
Marketo provides marketing automation alternatives Date: Mar 30 2021
Summary: Although it comes with deficiencies in terms of capture and evaluation of potential consumers, which makes it impossible to adapt actions to attract, it has different marketing automation mechanisms to expand the field of sales and promotion of our organizational group, which has changed our way of working with advertising.
Positive: The application has tools to capture potential customers through communication mechanisms by means of A/B tests that provide a greater relationship between consumers, it also has a customizable usability that adapts to any need that our customers may have through the company's website.
Negative: It does not have a notification section when potential customers are found, which sometimes generates a loss of opportunities within the market. Similarly, it does not provide an optimal evaluation in which these potential customers can be used to develop strategies and capture interests.
Read More... -
Likelihood to Recommend to Others1 2 3 4 5 6 7 8 9 10
Marketing Automation Date: Dec 27 2020
Summary: Overall a top-notch automation software for managing and tracking marketing campaigns. Also, a scalable platform on which you and your company can rely upon. So, it's a full package for all your marketing needs.
Positive: Marketo is one of the best software to make your marketing strategies. With tons of great features and resources, it stands out from other software available in the market. It is very easy to operate and robust. Also, integration with the Software development life cycle makes it more helpful, and managing marketing campaigns become much easier.
Negative: I have been using this in my current company for around a year now, but I have not found any issues with this software.
Read More... -
Likelihood to Recommend to Others1 2 3 4 5 6 7 8 9 10
Marketo, a powerful marketing automation platform Date: Aug 24 2020
Summary: It's a powerful marketing automation platform with Marketo I can easily automate and improve my sales using its intuitive marketing and great conversation rate builder.
Positive: It helps to create powerful campaigns on different marketing platforms.
It helps to increase conversion rate.
Makes it easy to communicate and understand their needs.
Email integrated support to interact and send promotional emails.Negative: I never encountered any problem with this platform.
Read More... -
Likelihood to Recommend to Others1 2 3 4 5 6 7 8 9 10
New level of marketing Date: Jun 20 2020
Summary: Overall Marketo is very effective and efficient marketing tool and it helps you easy to grow your business. It contains lots of helpful features to play with and helps your business grow much faster.
Positive: 1) It's easy to run marketing campaigns with this software.
2) It shows real-time reporting and analysis.
3) It can accommodate our large database and automate our processes.Negative: Not at all. I loved it's every features and everything is well designed.
Read More...
- Previous
- You're on page 1
- Next