MRI-Simmons Description
MRI-Simmons stands out as a premier source of actionable insights regarding American consumers, providing extensive data on their attitudes, behaviors, and media consumption patterns. This consumer insights and activation platform shapes marketing strategies while simplifying data application to enhance business outcomes. With features like user-friendly navigation, interactive charts for effective visual storytelling, and collaborative reports and dashboards, MRI-Simmons promotes teamwork and data sharing. It empowers users through self-service activation, enabling the targeting of audiences across various data management, demand-side, supply-side platforms, or addressable media. The USA study conducted by MRI-Simmons is a nationally representative survey that uncovers critical insights into consumer preferences and behaviors. By utilizing address-based probabilistic sampling, the study tracks real individuals randomly selected to mirror the U.S. population, ensuring that the insights gleaned are both stable and reflective of the American consumer landscape. This rigorous methodological framework not only enhances the reliability of the data but also allows businesses to tailor their strategies more effectively to meet consumer needs.
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Audiense
Audiense identifies and understands any audience that matters to you, no matter how specific/unique it is. You can create reports effortlessly using filter options such as demographics, user profiles, affinities and job roles, obtaining highly personalised audiences and segments. Then you'll be able to make better marketing decisions, adapt your targeting strategies, improve relevancy and drive high-performance campaigns at scale.
What are the problems we trying to help with?
- Traditional consumer research is time-consuming, static and expensive
- We make it possible to get social data to become a part of the strategy
- Personalisation and brand strategy are now very tactical at the expense of performance marketing
What makes Audiense unique
Our Audiense Insights platform create the segments within the audiences based on interconnections between people (“Who knows who”). Audiense can infer the shared interests and affinities between consumers thanks to how those connections are created between them (“How they know each other”). Audiense unique social consumer segmentation provides a great data foundation for Persona development, understanding the audiences that matter most or finding new audience opportunities.
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YouGov
Gain immediate access to a vast and expanding reservoir of consumer insights. With continuous audience research involving more than 24 million panelists across 55 different markets, we refer to this as living data. This dynamic, interconnected intelligence consistently adapts and grows. Uncover the thoughts, emotions, actions, and purchasing behaviors of your audience from yesterday, five years ago, and today. Obtain actionable insights from your audience through a range of resources, from syndicated data and comprehensive custom research to quick surveys and polls. Arm yourself with the essential knowledge needed to create more effective campaigns. With a global network of over 24 million registered panelists, YouGov enables you to construct the most detailed understanding of your customers' intricate lives. Our innovative solutions empower some of the world’s most esteemed brands, media companies, and agencies to better investigate, strategize, implement, and monitor their marketing endeavors. Moreover, YouGov is dedicated to continuously being the largest, most representative, and most interconnected proprietary panel available in the market, ensuring that our clients always have the edge in understanding consumer behavior.
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Integrations
No Integrations at this time
Company Details
Company:
MRI-Simmons
Year Founded:
2019
Headquarters:
United States
Website:
www.mrisimmons.com
Media
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Product Details
Platforms
Web-Based
Types of Training
Training Docs
Webinars
In Person
Training Videos
Customer Support
Business Hours
Online Support
MRI-Simmons Features and Options
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