Kochava
Founded in 2011 as one of the first mobile measurement partners, Kochava now supports campaign measurement across any device, any channel, and any audience. Tap into multi-touch attribution, next-generation MMM, and always-on incremental measurement disciplines to achieve data-driven, privacy-durable growth strategies. Understand which omnichannel tactics boost customer acquisition and retention.
Key features include: omnichannel app attribution and analytics, cost and ROI measurement, deep linking, marketing data management and ETL support, ad fraud detection and prevention, and strategic services. The Kochava library of software development kits (SDKs) provide out-of-the-box measurement support across mobile, connected TV, web, and other connected devices. Built-in integrations enable clients to activate and measure campaigns with Google Ads, Meta, Apple Search Ads, X, Snap, Roku, LG Ads, Amazon Ads, NBCUniversal, TikTok for Business, Yahoo, and thousands of other ad networks, CTV platforms, and super publishers.
Embrace privacy-first measurement with support for Apple’s SKAdNetwork on iOS, Google’s Privacy Sandbox on Android, and a modern marketing mix modeling (MMM) platform that future-proofs your measurement.
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TrafficGuard
With TrafficGuard, you can put an end to the worry of polluted traffic disrupting your campaign success.
Our advanced ML/AI-powered technology identifies and blocks both simple and complex fraudulent traffic in real time, ensuring your ad spend targets genuine, high-quality clicks and conversions. This leads to better campaign outcomes and an enhanced return on ad spend (ROAS).
This robust solution safeguards every dollar of your advertising budget, allowing you to concentrate on reaching your marketing objectives without stress. Let TrafficGuard handle ad fraud protection, so you can confidently manage your:
Google Search (PPC) campaigns
Mobile user acquisition campaigns
Affiliate spending
Social media advertising
In addition to our technology, we provide expert campaign management and exceptional customer support, making us a reliable partner for all your ad fraud protection needs.
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AppLovin Max
Select the mediation platform that boasts the highest number of bidders, numerous networks, and the most expansive RTB exchange. MAX offers the most competitive and varied auctions for your inventory, ensuring you capitalize on a wide range of ad formats—including banner, native, interstitial, and rewarded video—to enhance in-app advertising revenue all in one place. Discover which combination of ads yields the highest profitability for your enterprise by utilizing our real-time quality assurance and testing resources. Optimize both your marketing strategies and monetization initiatives seamlessly. With MAX, you can easily reinvest your earnings and insights back into user acquisition through AppLovin’s growth engine, AppDiscovery. MAX is compatible across eight platforms: Android, iOS, Unity, AdobeAir, Cordova, React, Unreal, and the newly introduced FireOS. Additionally, our streamlined SDK and comprehensive testing tools enable you to accelerate your app launches effectively. By leveraging these features, you can ensure your business remains competitive and adaptive in a rapidly evolving market.
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Google AdMob
You put significant effort into developing your application. AdMob simplifies the process of generating revenue through in-app advertisements, actionable data, and a suite of powerful, user-friendly tools designed to enhance your app's business potential. As one of the foremost global advertising networks, AdMob has the capacity to fulfill your ad requests from virtually any location worldwide. Optimize the value of each impression across your networks by utilizing the most sophisticated monetization technologies available. Keep your users engaged and encourage their loyalty with our cutting-edge ad formats. By seamlessly incorporating native, rewarded, banner, video, and interstitial ads into your app, you can tailor the user experience and increase your revenue. Make informed choices that will elevate your mobile app earnings while simultaneously enhancing the customer experience. AdMob provides comprehensive reporting and analytics features that offer valuable insights into user interactions with your app and advertisements. To further enhance your understanding, you can integrate Google Analytics for Firebase directly with AdMob, unlocking even more detailed insights into user behavior and preferences. This integration empowers you to refine your strategies and maximize your app's potential for growth.
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