Klaviyo Description
Klaviyo empowers businesses to create smarter digital relationships by transforming customer data into meaningful, impactful experiences. From email and SMS to web interactions and reviews, Klaviyo makes it easy for B2C brands to engage customers at every touchpoint. Trusted by over 157,000 businesses, Klaviyo helps drive faster, more efficient revenue growth.
Klaviyo’s 350+ integrations making getting started easy for marketers. Some key features of the platform include predictive analytics, AI automation, optimized templates, A/B testing, and intuitive segmentation and email flows to ensure marketers are reaching their audience with the right message at the right time. The solution also supports integration with payment processing and point of sale (POS) software solutions, such as Magento, Shopify, and WooCommerce.
Pricing
Access the full Klaviyo platform plus exclusive AI-powered features and 24/7 support for as little as $20/month.
Company Details
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Product Details
Klaviyo Features and Options
Email Marketing Software
Boost instant sales and foster long-term customer loyalty through data-centric email strategies. Klaviyo combines an easy-to-use editor and over 160 customizable templates with advanced features like real-time audience segmentation, predictive analytics, and dynamic product integration. Enhance your email campaigns with AI tools for reputation management, guided warming strategies, intelligent sending, and optimized send times. Conduct rapid A/B testing, achieve personalization on a broad scale, and track performance with revenue-linked reporting and metrics. Designed specifically for ecommerce, Klaviyo seamlessly connects with more than 350 applications.
eCommerce Marketing Software
Email Template Design Software
Marketing Automation Software
Streamline complete lifecycles through multi-channel workflows that respond to real-time occurrences—such as website interactions, transactions, subscription adjustments, and beyond. Marketing Agent harnesses the power of AI to develop your email marketing approach, generate content, and maintain an active schedule. Activate communications across any platform, automatically test different versions, and utilize predictive analytics to guide timing, reduce churn, and determine the next optimal step. Oversee everything from a single dashboard with consolidated profiles, ensuring that each automation remains precise, aligned with your brand, and focused on performance.
SMS Marketing Software
Increase your income and foster connections through compliant, interactive SMS communication. Instantly create segments based on data insights, automate chat flows, and tailor messages using integrated profiles. Expand your subscriber list with intelligent, targeted forms while ensuring message delivery through a dedicated platform. Track sales effectively alongside email and mobile efforts. Connect with audiences in over 20 countries and seamlessly integrate SMS with email, WhatsApp, and push notifications from a single interface. Leverage AI to enhance your messaging, optimize testing, and refine audience targeting.
Mobile Marketing Software
Encourage app users to return consistently by utilizing push notifications, in-app messages, and synchronized user journeys, all driven by consolidated data. Achieve accurate targeting through real-time audience segments and predictive analysis; customize creatives and calls-to-action; and activate messages based on user behavior. Oversee silent push notifications for background updates and integrate mobile communication with email, SMS, and WhatsApp to create seamless interactions. Develop quickly using an easy-to-navigate editor and pre-designed templates; evaluate performance with comprehensive reporting linked to revenue outcomes.
Marketing Attribution Software
Discover the true factors behind your revenue generation with adaptable, multi-channel attribution. Tailor your lookback periods, touchpoints, and filters—and make retroactive adjustments for accurate comparisons. Combine last-click or multi-touch attribution with comprehensive portfolio dashboards, cohort studies, funnel analysis, and performance benchmarks. Gain insights into your performance across various platforms, including email, SMS/RCS, WhatsApp, and push notifications, all in a single dashboard. Then leverage those insights through testing, actionable recommendations, and AI-driven optimizations.
Customer Data Platforms (CDP)
The Klaviyo Data Platform consolidates various marketing, commerce, and service information into a cohesive, real-time customer profile. It offers features such as identity resolution, limitless lookback segmentation, no-code data transformations, custom objects, and open APIs. Additionally, it boasts over 350 integrations and warehouse sync capabilities. With Klaviyo Marketing and Service, you can quickly activate insights: create segments, initiate flows, customize content, and evaluate performance seamlessly, eliminating the need for multiple tools or delayed batch processing.
Campaign Management Software
Develop, initiate, and assess integrated marketing campaigns across multiple platforms—all from one central interface. Create target audiences in moments, produce brand-consistent content using Klaviyo AI, and schedule or activate messages in response to real-time actions. Tailor promotions, products, and timing for each individual recipient. Work together under predefined guidelines and approval processes, followed by enhancements through A/B testing, deliverability analytics, and performance comparisons. Comprehensive reporting and attribution reveal the effectiveness of your efforts across email, SMS/RCS, WhatsApp, push notifications, and beyond.
Personalization Software
Provide authentic personalized experiences by customizing content, products, channels, and timing for each individual. Klaviyo’s integrated profiles merge data from browsing behavior, purchase history, service engagements, and user consent to create targeted segments and personalized messaging. Leverage predictive analytics such as customer lifetime value, risk of churn, and anticipated order dates, along with AI-driven suggestions to refine every interaction. Personalization is inherently built into email, SMS/RCS, WhatsApp, mobile apps, and websites—eliminating the need for additional customer data platforms or overnight synchronizations.
Marketing Software
Klaviyo serves as an AI-driven B2C customer relationship management system that seamlessly integrates marketing, customer service, analytics, and data, enabling brands to accelerate their growth without added complexity. Manage email, SMS/RCS, WhatsApp, mobile push notifications, and on-site interactions all from a single platform. With real-time customer profiles and over 350 integrations, Klaviyo facilitates accurate segmentation and personalized experiences on a one-to-one basis. Its integrated K:AI agents can transform a URL into a comprehensive marketing strategy and effective campaigns, continuously optimizing them for better results. With more than 160 customizable templates and 80 pre-designed workflows, you can launch your initiatives swiftly and measure their effectiveness with insightful dashboards, testing capabilities, and performance benchmarks.
Email Personalization Software
Move past the one-size-fits-all approach. Customize products, promotions, and content sections in real-time by leveraging profile information, online behavior, and purchasing patterns. Utilize predictive analytics to optimize timing and frequency; AI crafts messaging and subject lines that align with your brand identity. Incorporate display/hide features and adaptable content to maintain template versatility. Tailor each communication to specific individuals and confirm effectiveness through A/B testing, deliverability analysis, and comprehensive revenue tracking.
Klaviyo Lists
eCommerce CRM
Designed specifically for B2C businesses, Klaviyo integrates data, marketing, customer service, and analytics to help ecommerce brands provide seamless and profitable interactions. Easily link your store with over 350 applications to develop a unified profile for each customer. Rapidly implement email, SMS/RCS, WhatsApp, push notifications, and on-site initiatives using AI-generated strategies, ready-made workflows (such as welcome, abandoned cart, and post-purchase), and customizable forms. Enhance conversion rates with tailored recommendations and address customer concerns swiftly by utilizing integrated service solutions and AI support.
Klaviyo User Reviews
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Likelihood to Recommend to Others1 2 3 4 5 6 7 8 9 10
Perfect Automated Email Marketing Platform Date: Dec 22 2024
Summary: Overall, Klaviyo turns out to be a very value-for-money platform for us. It is easy to use. The customer support is excellent and the deployment process was smooth. Overall it's great software that helps to increase sales.
Positive: Klaviyo is one of the very software that ticks all the boxes for our customer relationship and marketing automation needs. It helped us to build highly engaging campaigns. It's analytics is very robust, gives us the ability to drop emails to the right subscriber. The user interface is visually clean and appealing.
Negative: It supports less platform for integration as compared to other software.
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Likelihood to Recommend to Others1 2 3 4 5 6 7 8 9 10
Perfect for Business Date: Dec 18 2021
Summary: I am super happy with Klaviyo and would not look for any alternative. It is perfect for any e-commerce store and builds a professional look to my business.
Positive: Klaviyo is perfect for any type of business. With it's easy integration with Shopify and automation for order fulfilment and abandoned checkouts.
Negative: Templates can be hard to set up, but once you've learnt how to use the user interface, it can be worked through a breeze.
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Likelihood to Recommend to Others1 2 3 4 5 6 7 8 9 10
It makes it all better when it comes to email marketing and e-commerce Date: Apr 24 2021
Summary: We have integrated it into our Shopify e-commerce store successfully, and it has made everything easier. Klaviyo makes pulling data from our e-commerce platform and other marketing tools very quick and easy, plus its ability to monitor revenue, optimize flows, and email marketing processes saves time and energy for our entire marketing team. Our experience using Klaviyo has been quite satisfactory; its smooth integration and other tools make life easier for my organization's marketing team.
Positive: I like Klaviyo and how well it syncs with other tools, especially e-commerce and other marketing platforms, to make it easy to pull data from the media it integrates with, facilitate segmentation, create automated flows and strengthen email marketing in our organization. It simplifies everything about email marketing, is very easy to use, has good templates, automation, and more.
Negative: Some functions are somewhat complicated to understand; you need to dig a lot in tutorials; this can make adapting to the software more difficult.
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Likelihood to Recommend to Others1 2 3 4 5 6 7 8 9 10
Email marketing is no longer difficult with Klaviyo Date: Mar 30 2021
Summary: Although a large investment must be provided to exploit its functionalities, Klaviyo is a tool that allows extending market relationships between users and companies with its message automation and persistent contact with customers to cover all their needs. Klaviyo is an essential tool in advertising.
Positive: The main advantage is that it segments a formidable amount of users to apply promotional and marketing methods. It has email autoresponder tools that we can pre-build and import to your database to automate customer relationships.
Negative: However, it does not offer customer survey options to determine what their needs are and to target our opportunities with them. On the other hand, to have a greater scope of access to contacts in your database you must pay subscriptions that depend on the number of users provided, but their costs are very high compared to other applications.
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Likelihood to Recommend to Others1 2 3 4 5 6 7 8 9 10
Worth the Cost, Easy ROI Date: Dec 01 2021
Summary: Klaviyo has helped boost email marking efforts and help retain and grow new subscribers.
Positive: Simple to use interface with many robust features. Can be done at your own will, or have a team behind your email campaigns to maximize returns.
Data feels secure and never downtime issues.Negative: It involves training heavily to get used to what Klaviyo can do. However, there are many training resources to help assist your email campaigns.
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Likelihood to Recommend to Others1 2 3 4 5 6 7 8 9 10
Helpful email tool but also pricey Date: Oct 19 2021
Summary: A very powerful email marketing platform, good templates and sequences as well as integrations with platforms like Shopify. However given the strength of the platform it is expensive.
Positive: A powerful email platform, their templates and starter flows are good to get started with initial email sequences. Their editor is pretty good and I like their integrations into Shopify for things like coupon codes, cart abandonment emails etc.
Negative: Can sometimes be a little bit hard to use and setup, but once you understand the nuances it is fine. The platform is expensive based on newsletter subscriber volume as compared to other platforms, in some ways it may be best to hire someone to manage it to get the most value out of it.
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Likelihood to Recommend to Others1 2 3 4 5 6 7 8 9 10
Klaviyo Insight Date: Apr 26 2021
Summary: My overall encounter with Klaviyo is great since, I haven't faced tons of issues, and has enabled us to generate high leads.
Positive: Ease of implementing and laying Klaviyo to email marketing procedures was what I first liked.
Sending thousands of outbound emails is another great aspect.Negative: Pricing is a bit high, although our organization is able to cater for everything.
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Likelihood to Recommend to Others1 2 3 4 5 6 7 8 9 10
Klaviyo Review Date: May 23 2020
Summary: Overall, Klaviyo is very easy to use and is very useful for the agency that I am interning for. I recommend using this software when designing templates such as creative emails.
Positive: I love Klaviyo. It has been very easy to learn and is very convenient. With being an intern for an advertising agency I 100% recommend this software.
Negative: I've run into problems when making creative emails and incorporating certain gradients of colors.
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