Top Pick

Hotjar Description

Gain a deeper insight into your website's user experience without being overwhelmed by data. While traditional web analytics tools focus on traffic metrics, they fail to capture the true actions of your users—this is where Hotjar comes into play. Monitor key indicators like Customer Satisfaction (CSAT), Net Promoter Score (NPS®), and the Voice of Customer (VOC) to gain a clearer understanding of user sentiment. Remove the uncertainty by utilizing Session Recordings to observe how individuals interact with your platform, allowing you to empathize with their challenges. By analyzing user behavior and posing the right questions at crucial moments, you can enhance engagement. Hotjar seamlessly integrates with most popular platforms, making it easy to visualize user actions. This visual representation of clicks, taps, and scrolling provides invaluable insights into user motivations and preferences. Furthermore, by viewing recordings of actual visitor interactions, you can accurately identify areas for improvement and better cater to your audience's needs. Ultimately, Hotjar empowers you to create a more user-centered experience.

Pricing

Pricing Starts At:
$99 per month
Free Trial:
Yes

Integrations

Reviews - 7 Verified Reviews

Total
ease
features
design
support

Company Details

Company:
Hotjar
Year Founded:
2014
Headquarters:
Malta
Website:
www.hotjar.com

Media

Hotjar Screenshot 1
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Product Details

Platforms
Web-Based
Types of Training
Training Docs
Customer Support
Online Support

Hotjar Features and Options

Heatmap Software

Behavioral Mapping
Dashboard
Dynamic Maps
Element Analytics
Embeddable Maps
For Sales
For Science
Radial Mapping
Territorial Mapping
Website Analytics

Session Replay Software

Eye Tracking
Form Analytics
Heatmaps
Mouse Tracking
Optimization Tools
Session Recording
Surveys
User Experience Analysis
User Feedback
Visitor Segmentation

Survey Software

Custom Survey URLs
Data Analysis Tools
Email Marketing
Mobile Survey
Offline Response Collection
Paper Survey
Question Branching
Question Library
Site Intercept Survey
Skip Logic
Supports Audio / Images / Video

UX Software

Animation
For Mobile
For Websites
Heatmaps
Prototyping
Screen Activity Recording
Unmoderated Testing
Usability Testing
User Journeys
User Research

Customer Feedback Software

Alerts / Notifications
Behavior Analytics
Bug Reports
Community Feedback Tools
Live Chat
Negative Feedback Management
Net Promoter Score (NPS)
Screenshot / Screen Capture
Surveys
User Testing Tools
Video Feedback
Visual Feedback Tools
Voice of the Customer (VoC)
Website Feedback

Customer Experience Software

Action Management
Analytics
Customer Segmentation
Dashboard
Feedback Management
Knowledge Management
Multi-Channel Collection
Sentiment Analysis
Survey Management
Text Analysis
Trend Analysis

Marketing Analytics Software

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Web Analytics Software

Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

Website Optimization Tools

Competitor Analysis
Content Management
Keyword Research Tools
Link Management
Performance Metrics
Problem Area Alerts

Customer Journey Mapping Tools

Action Management
Attribution Modeling
Behavioral Analytics
Collaboration
Customer Profiles
Data Import / Export
Predictive Analytics
Surveys & Feedback
Templates

Usability Testing Software

A/B Testing
Annotations
Audience Targeting
Heatmaps
Impression Testing
Mobile Testing
Moderated Usability Testing
Prototype Testing
Quantitative Metrics
Remote User Testing
Reporting / Analytics
Surveys and Feeback
Video Recording / Transcription

Hotjar Lists

Hotjar User Reviews

Write a Review
  • Name: Anonymous (Verified)
    Job Title: Principal Software Engineer
    Length of product use: 1-2 Years
    Used How Often?: Weekly
    Role: User
    Organization Size: 100 - 499
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    Helpful UX review tool

    Date: Aug 09 2022

    Summary: Hotjar can be a good tool for collecting user analytics and understanding their difficulties using your site. It offers a wide variety of features including screen recordings, heat maps, and feedback surveys, but it's fairly expensive.

    Positive: - collects a huge amount of information about how a user interacts with a web page, including heat maps and even an actual screen recording of their interaction
    - offers feedback survey functionality to poll users
    - easy to use UI

    Negative: - pricing is a bit expensive for bigger sites
    - while the JS loads asynchronously so as to not block page loading time, it does make the page run a bit slower on less powerful devices

    Read More...
  • Name: Anonymous (Verified)
    Job Title: Talent Acquisition Partner
    Length of product use: 6-12 Months
    Used How Often?: Weekly
    Role: User
    Organization Size: 1,000 - 4,999
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    Numbers tell the truth

    Date: Jul 30 2022

    Summary: Overall, Hotjar is always providing new data information for our company website whether that is views, interactions, comments, etc. There is always something new for us to learn our company page, which is so helpful.

    Positive: Hotjar provides an easy way to see the views and interaction your website are getting. Even with being a "numbers person" I still enjoy this platform and how it makes it so easy to view the data provided. It helps my team and I understand what things need to stay the same on our website and what changes need to be made.

    Negative: So far I haven't found any cons, but I am newer to the platform.

    Read More...
  • Name: Chris N.
    Job Title: Web Services, Director
    Length of product use: Less than 6 months
    Used How Often?: Daily
    Role: Deployment
    Organization Size: 1,000 - 4,999
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    Watch your visitors path through your site

    Date: Jan 17 2025

    Summary: Love it! It is handy and I've never used something that gives us the insight that it brings to the table. The recordings of user experiences with the site have really helped us fix issues.

    Positive: It is easy to use and the recordings were eye-opening! We would show recordings of users struggling with certain aspect of our large site to committee members, and everyone was amazed. We use those results to not only implement need change, but visual proof to justify those changes.

    Negative: None that I can think of - it has done so much for us in a short time.

    Read More...
  • Name: Mandar P.
    Job Title: Sr. Software Tester
    Length of product use: 1-2 Years
    Used How Often?: Weekly
    Role: User
    Organization Size: 26 - 99
    Features
    Design
    Ease
    Pricing
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    Tool to understand Visitor activity

    Date: Sep 08 2024

    Summary: Hotjar help us to understand visitors and users with their requirements. It is easy to use and to provide clear insights.

    Positive: Hotjar has an easy to use interface and simple integration with other apps. The ability to gather feedbacks and surveys.

    Negative: Reports are helpful but required more option for customization

    Read More...
  • Name: Anis A.
    Job Title: Ownership Workflow Coordinator
    Length of product use: 2+ Years
    Used How Often?: Weekly
    Role: User
    Organization Size: 26 - 99
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    Understand your customer journey with ease

    Date: Jan 03 2024

    Summary: If you are looking to optimize and increase the quality of the user experience on your site, this is the tool that will help you understand how users behave on your website. It is capable of satisfying needs for small, mid-sized, and enterprise-level businesses.

    Positive: The heatmaps and recordings are user-friendly, meaning that everyone can understand what they're seeing without advanced training. The feedback and survey tools are extremely reliable and feature-rich too. Implementation is super-easy.

    Negative: It would be great to see the data in real time, perhaps even for recordings. The tool satisfies our needs to full extent nonetheless.

    Read More...
  • Name: Anonymous (Verified)
    Job Title: Asst. Operations Manager
    Length of product use: 6-12 Months
    Used How Often?: Daily
    Role: User
    Organization Size: 26 - 99
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    Best heat map based analytics

    Date: Aug 22 2020

    Summary: Hotjar offers visual analytics of user behaviour through heat maps and session recordings. The heat map is a great feature which helps a lot to identify the most interacted section of the page which you can use to place call to action to increase the chance of conversion. It offers session recording option which is something like playing video of user sessions help in identifying the major road block user base is facing and studying the user behaviour on your website. In all, I am very much satisfied with it helps a lot to study the user pattern of the visitors.

    Positive: Hotjar offers best of the class visual analytics through heat map. it is a great tool to study the user behaviour of your visitors and helps in deciding and placing the call to action buttons on the most interacted section of the page. The integration part is very easy for most of the website and one bonus with it- doesn't affect the page loading time.

    Negative: It is one of the best and easy to use virtual analytics. No Cons.

    Read More...
  • Name: ANURAG S.
    Job Title: Marketing Analyst
    Length of product use: Less than 6 months
    Used How Often?: Weekly
    Role: User
    Organization Size: 100 - 499
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    Visualize Visitor's Behavior and Interaction with Website

    Date: Jul 01 2020

    Summary: Hotjar is visual analytics tool which visualize beautifully the user engagement on website. I love the Heat map and Visitor recording feature of Hotjar. The heat map feature allow us to know the most interacted part of the page. which helps in getting deeper insight of the expectation of visitors. There is Visitor Journey recording option, In this the hotjar make screen video with the movement of mouse and clicks. It basically enable us to understand the navigation issue, usability issue. It offers Polling option which is very helpful to know the intent of the visitors. Hotjar uses Asynchronous Java script which doesn't affect the page loading time.

    Positive: Hotjar is Visual analytics tool for websites. It helps in monitoring how the visitors are interacting with the website. Its one of the few analytics tool which deals without use of numbers. It offers features -
    1. Heat map of the pages
    2. Visitor's journey recording
    3. Feedback/Survey Polls
    4. Uses Asynchronous java script
    5. Easy to use UI

    Negative: Hotjar enables the visual analytics which is quite unique in itself. No complain.

    Read More...
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