Top Pick

Google Ads Description

Enhance your business visibility through Google Ads and connect with potential customers actively searching for services similar to yours on Google Search and Maps. You only incur costs for tangible results, such as clicks to your site or phone calls to your business. Appear in search results when individuals are looking for your offerings, as Google serves as the primary platform for inquiries about activities, destinations, and purchases. Your digital advertisements can target users at the precise moment they express interest in products or services you provide. Regardless of whether users are on desktop or mobile devices, a well-placed advertisement can convert inquiries into loyal customers. Boost online sales, reservations, or newsletter signups by utilizing ads that lead users directly to your website. Enhance customer engagement through ads that display your contact information and include a click-to-call feature, making it easier for potential clients to reach you. Additionally, leverage business ads that guide individuals to your location on the map, effectively driving foot traffic to your establishment. This strategic approach not only increases your reach but also solidifies your presence in a competitive market.

Integrations

Reviews - 39 Verified Reviews

Total
ease
features
design
support

Company Details

Company:
Google
Year Founded:
1998
Headquarters:
United States
Website:
ads.google.com

Media

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Product Details

Platforms
Web-Based
Types of Training
Training Docs
Customer Support
Online Support

Google Ads Features and Options

PPC Software

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

Search Engine Marketing (SEM) Software

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

Google Ads Lists

  • Name: Prithvi K.
    Job Title: Kotlin Developer
    Length of product use: 2+ Years
    Used How Often?: Daily
    Role: User
    Organization Size: 500 - 999
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    Provides the best return of investment.

    Date: Jan 27 2022

    Summary: Overall, Google Ads is one of the best tool to increase the brand visibility by attracting more traffic by spending a reasonable amount of money.

    Positive: - It helps a lot in advertising and targeting audience to boost the visibility of a brand or content.
    - It also helps in tracking the performance of the ad after it goes live.
    - There are multiple campaigns available according to pricing.
    - It has the widest reach available, so the user can make the out of their money.

    Negative: - Customer is service is hard to reach out.
    - It can be made more SEO friendly.

    Read More...
  • Name: Jason R.
    Job Title: EVP
    Length of product use: 2+ Years
    Used How Often?: Weekly
    Role: User, Administrator, Deployment
    Organization Size: 26 - 99
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    Ad Campaigns That Drive Traffic and Sales.

    Date: Dec 17 2021

    Summary: Ad campaigns through Google Ads have driven qualified leads that close. The return on ad spend has been great. I will continue to use Google Ads for years to come as it has been extremely effective for us.

    Positive: Google knows a lot about your visitors. Being able to create look-alike audiences for our PPC campaigns has been a game-changer. Security and User Permissions are easy to set up and use. Pricing for PPC ads is reasonable and effective.

    Negative: There is a lot you can do, so there is a lot to manage. If you are not familiar with creating ad campaigns you could lose money.

    Read More...
  • Name: Ibrahim S.
    Job Title: Associate Software Developer
    Length of product use: 2+ Years
    Used How Often?: Daily
    Role: User
    Organization Size: 100 - 499
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    Advertise your product to millions of users.

    Date: Sep 30 2021

    Summary: Google Ads lets you monetize your website or advertise your product in the simplest way possible. Budget and campaign can be made by the user. The analytics are accurate and insightful.

    Positive: 1. Google Ads lets you advertise to a million of users and platforms, including YouTube.
    2. The setup is relatively easier than any other ad platform.
    3. The rates are very affordable and campaigns can be tailored according to the budget.
    4. It provides the detailed analytics and insights of the performance of the ad as soon as it goes live.

    Negative: 1. The process and terms are quite vague, resulting in confusion among the user.

    Read More...
  • Name: Brad D.
    Job Title: President
    Length of product use: 2+ Years
    Used How Often?: Daily
    Role: User, Administrator
    Organization Size: 1 - 25
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    Smart Ads Make Local Advertising Easy

    Date: Aug 17 2021

    Summary: Depending on your time and the resources available to you, Googe Smart Campaign Ads can be an easy and quick way to start getting business.

    Positive: We like the simple setup and management of using Google Smart Campaigns for our business in our local market.. Within minutes you can be up and running.

    Negative: With the ease of setup, you also lose the ability for more granular and specific targeting.

    Read More...
  • Name: Newaz C.
    Job Title: Marketer
    Length of product use: 2+ Years
    Used How Often?: Daily
    Role: User, Administrator
    Organization Size: 1 - 25
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    Best way to advertise your services

    Date: Jul 26 2021

    Summary: Great tool for small businesses to advertise. Best way to grow your company. Bit of a learning curve to set up.

    Positive: Ability to run, design and create ads for my business. get them up in 48hrs. Can create search, video and display ads.

    Negative: Can be really restrictive for certain industries and needs strict verification.

    Read More...
  • Name: Divya C.
    Job Title: Chief Director
    Length of product use: 2+ Years
    Used How Often?: Daily
    Role: User
    Organization Size: 100 - 499
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    Be known everywhere

    Date: May 20 2021

    Summary: Even though it is expensive but it gives the best result.
    It has been the first choice for promotions.
    I use it to promote my startup.

    Positive: Google is used globally and intensively and advertises your product on the same is the best way to spread things about your product.
    It is reliable and has a great reach.

    Negative: Very expensive and anyone can make you pay more by clicking on your ad for no reason by clicking multiple times.

    Read More...
  • Name: Prakash V.
    Job Title: Business Owner
    Length of product use: 2+ Years
    Used How Often?: Weekly
    Role: Administrator
    Organization Size: 1 - 25
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    Best Digital Marketing Tool

    Date: May 18 2021

    Summary: Best marketing tool for SME's. I personally have promoted my business using Google Adwords from 7+years & this has helped us connect with a lot of potential clients. The ROI this has generated is the best compared to any other marketing tool we have used.
    The support extended by the Google team is truly commendable.

    Positive: - Support from Google Team is excellent. They hand hold through the complete process of setting up & strategising with follow up calls to improve the results
    - Result oriented - Clearly measurable goals such as number of clicks, duration on site, impressions, percentage of clicks to impressions assists the marketer/brands in building apt strategies
    - Choose your strategy suited to your business needs- It could be maximum impressions, target ad location, max conversion
    - Re-marketing & Display ads increase the recall factor & make the campaign more successful
    - Suited to your budget - Set daily budgets as per your preference & business needs
    - Location & Time Based - Based on targeted location set the ads only to a set regions & within the time span when the right TG is expected to look you up online. Eg : Food delivery outlet keeping the ads targeted only to a specific region & during lunch & dinner time
    - Set multiple campaigns with different ad strategies suited to different TG's or to test what campaign works best.
    - Pause & Unpause anytime
    - Self reliant - With the support of the google team, the marketer can manage the campaign without help of an external agency
    - Keyword setting - Google shows keyword suggestions pertaining to the business along with the user search report of the keywords
    - The detailed analytics report is a strong tool to help set the right campaign plan. It shares insight on impressions, ad location, goal conversion, budget spent. It will help you decide the keywords, strategy & optimal budget

    Negative: - Irrelevant Clicks - Due to broad search feature the ads show up even to irrelevant keyword search which results
    Eg: When user types event management course in Bangalore, a business that deals in corporate event management shows up as a result.
    This could be reduced to a certain extent by adding few keywords to negative search but still it helps only in reducing irrelevant clicks but not eliminating it.
    - Learning Curve - For new marketers, there is a learning curve which takes couple of weeks to a few months to understand the tools available to set an effective campaign
    - User behaviour to avoid ads - Few users avoid ads as they feel it would be either irrelevant or they condition themselves to avoid ads or lack of trust on brands that push their product / service. They prefer organic results instead.

    Read More...
  • Name: Fredrick K.
    Job Title: Communication Assistant
    Length of product use: 1-2 Years
    Used How Often?: Daily
    Role: User
    Organization Size: 100 - 499
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    Fantastic Software for Quality Marketing

    Date: Apr 20 2021

    Summary: Google Ads has brought a digital taste in the marketing scope. Again, Google Ads takes appropriate actions concerning the digital space and marketing strategy.
    Lastly, Google Ads supports SEO and high ranking.

    Positive: Google Ads boosts the rank of a business through successful adverts on the Internet. Also, Google Ads helps companies rebrand their products and services, hence, gain more customer support.
    Lastly, Google Ads reaches clients in their space, without any compromise.

    Negative: Google Ads has positive implications regarding the advertising processes regarding the company. Also, the negotiations from this program and the users is efficient.

    Read More...
  • Name: Steven K.
    Job Title: Serve Pastor
    Length of product use: 6-12 Months
    Used How Often?: Monthly
    Role: User, Administrator
    Organization Size: 26 - 99
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    Super Helpful

    Date: Mar 31 2021

    Summary: Google Ads helps us reach the people that we want to reach and get the best "bang for our buck" for our marketing budget.

    Positive: Google Ads is very helpful in marketing to specific groups online! We love how we can target specific audiences in order to increase our ROI.

    Negative: No complaints about Google Ads here. It's an excellent tool.

    Read More...
  • Name: Mercy J.
    Job Title: Business Strategist
    Length of product use: 1-2 Years
    Used How Often?: Daily
    Role: User
    Organization Size: 100 - 499
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    Help in Searching for you Business

    Date: Feb 25 2021

    Summary: Google Ads attracts more support from clients and the general public through advertising. Again, Google Ads increase the volume of sales in a company, hence, reducing the possibilities of making losses.

    Positive: Google Ads ensures companies get the recognition their require, through google search.
    Furthermore, Google Ads creates a well illustrated adverts for companies, making them renown or recognized in the globe.

    Negative: Google Ads has enough features, that coordinates on business ads, and make the more efficiency in business marketing.

    Read More...
  • Name: Dan W.
    Job Title: Project Assistant
    Length of product use: 1-2 Years
    Used How Often?: Daily
    Role: User
    Organization Size: 100 - 499
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    Fantastic and Updated Ads Manager

    Date: Feb 23 2021

    Summary: Google Ads is a super amazing advertising object, which helps edit and post all the content that will attract clients to acquire our products and services.
    There is considerate updates, which guarantee huge support and upgrades in terms of performance.

    Positive: Google Ads is designed in a very strategic ad management program, which focuses on the ideas of marketing, sharing, and supported sales. Again, Google Ads is a tool which requires no training, because every item is simplified.
    Lastly, there is direct interaction between the developer and all users in the globe.

    Negative: Google Ads has all the efforts in reaching the needs/demands that the product was ordained for.

    Read More...
  • Name: Mery A.
    Job Title: Project Assistant
    Length of product use: 1-2 Years
    Used How Often?: Daily
    Role: User
    Organization Size: 5,000 - 9,999
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    Perfect Advitising Platform

    Date: Feb 19 2021

    Summary: Google Ads has adequate marketing strategies. Also, Google Ads increases the product awareness of a company in the whole world map.

    Positive: Google Ads makes companies through their products more renown, at a lesser fee. Also, Google Ads comes with other Google products, and this integration is quite supportive.
    The acquisition and installation of Google Ads is also simple and direct.

    Negative: Google Ads has well supported features, with the intent of marketing and sales. Also, Google Ads corrects challenges that may occur.

    Read More...
  • Name: Cate W.
    Job Title: Digital Marketer
    Length of product use: 1-2 Years
    Used How Often?: Daily
    Role: User
    Organization Size: 5,000 - 9,999
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    Perfect and Affoordable Tool for Marketing

    Date: Feb 18 2021

    Summary: Google Ads has taken the part in supporting marketing, through the employment of different advanced procedures. Again, Google Ads increases the number of people who are aware about a product or service.

    Positive: Google Ads is a free tool that the developer issues to customers for marketing. Again, Google Ads increases the awareness for the product to different person in the world.
    Google Ads includes digital strategies for business marketing.

    Negative: Google Ads has the best updates and support response, making it reputable and remarkable for business marketing.

    Read More...
  • Name: Chetan B.
    Job Title: Mechanical Engineer
    Length of product use: 1-2 Years
    Used How Often?: Daily
    Role: User
    Organization Size: 26 - 99
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    Too boost your business

    Date: Feb 01 2021

    Summary: Overall it is a great option to give a boost to your company. The more people know about you higher the chance they may give you business. It moreover provides a reach that is customized for you only.

    Positive: If you want your business to reach the target audience in the best way possible, google ads are the solution. It is easy to manage and deliver to the audience.

    Negative: It is expensive if you are a small business and there is a sudden activity in your ads, the more click, the higher you pay.

    Read More...
  • Name: Maqsood S.
    Job Title: Software Engineer
    Length of product use: 6-12 Months
    Used How Often?: Daily
    Role: User
    Organization Size: 100 - 499
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    Promotions and Reach

    Date: Dec 14 2020

    Summary: Altogether, it is an amazing app and provides a lot of help to promote your stuff and get a good reach to targeted clients.

    Positive: I used it for promoting my business on google search. Keywords were expensive but per click, option was cheaper. It helped me a lot.

    Negative: It is expensive for a small run. It provides amazing assistance.

    Read More...
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