DealerRock Description

DealerRock is a fast, intuitive, cloud-native dealer management system tailored exclusively for marine and RV dealerships. Designed to simplify and optimize every aspect of dealership operations, DealerRock covers inventory tracking, lead management, deal structuring, and service scheduling within one unified platform. It avoids the complexity and outdated designs of traditional auto dealership software by focusing on the unique needs of marine and RV sellers. The platform features real-time reporting and user-friendly dashboards that empower teams to boost sales and streamline workflows. DealerRock removes the need for clunky third-party add-ons by offering integrated tools built specifically for this market. Its clean, modern design ensures a smooth experience without the legacy issues of older systems. Dealers can rely on DealerRock to improve efficiency and customer service without the hassle of irrelevant features. Overall, it’s a DMS that marine and RV dealers actually want to use.

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Pricing

Pricing Starts At:
$390/month
Pricing Information:
Monthly and Annual pricing options available

Integrations

API:
Yes, DealerRock has an API
View Integrations

Reviews - 1 Verified Review

Total
ease
features
design
support
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Company Details

Company:
DealerRock
Year Founded:
2018
Headquarters:
United States
Website:
www.dealerrock.com
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Media

Play Video Marine & RV DMS Dashboard Quoting Unit Management Service Management
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Product Details

Platforms
Web-Based
Types of Training
Training Docs
Live Training (Online)
In Person
Training Videos
Customer Support
Business Hours
Online Support

DealerRock Features and Options

Dealership Management System

Accounting
Auto Dealerships
Collections Management
Contact Database
Customer Database
Document Management
Equipment Dealerships
F&I Management
Financing Management
Form Printing
Lease Management
Marine Dealerships
Online Inventory
Parts Management
Powersports Dealerships
RV Dealerships
Service Department
Trailer Dealerships
Used Car Dealerships
Website Integration

DealerRock User Reviews

Write a Review
  • Name: Trent M.
    Job Title: GM
    Length of product use: 1-2 Years
    Used How Often?: Daily
    Role: User, Administrator
    Organization Size: 1 - 25
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    Great system

    Date: Jul 10 2025

    Summary: It’s been a fantastic experience switching from an older DMS. I finally got tired of fighting things and decided it was worth taking the jump. A lot of my hesitations were from my past experiences, but switching to DealerRock has been fantastic. Not only is it easier for me to use, but my team has nothing but positive things to say as well. There was also tremendous value here in terms of the cost savings versus my older system.

    Positive: This is one of the cleanest and easiest to use systems I’ve ever worked with. I’ve been in the marine industry for over 30 years and a modern solution like this has been long overdue. I love that I can access it anywhere and I get so much more done because I’m not tied to our store. I had some reservations about switching and how long it would take to learn a new system, but I was honestly up and running and under a week.

    Negative: I wish I they had a mobile app. But accessing the application from your phone works actually pretty good.

    Read More...
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