CampaignTrackly
CampaignTrackly enables marketers to create a centralized, consistent, and standardized campaign URL tracking process putting an end to missing or inaccurate advertising data and ineffective marketing decisions.
Its powerful automation and integration tools simplify the process of creating and managing campaign URLs, and empowers marketers to take control of their campaign data while saving a ton of time.
The platform offers over 65 automation features that translate into a seamless, user-friendly and easy to adopt tool. It reduces tech overload, eliminates interruptions and allows campaign URL producers to create UTM links without leaving their favorite apps - Excel, Google sheets, an ESP (Mailchimp, HubSpot, Marketo, etc.)
Integrating with key marketing platforms, including SalesForce and WorkFront, CampaignTrackly offers completely automated campaign URL workflows, eliminating manual work and errors.
Customers use CampaignTrackly to automate, and standardize their campaign URLs, generating reliable insights that lead to effective marketing decisions and higher ROI.
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Kochava
Founded in 2011 as one of the first mobile measurement partners, Kochava now supports campaign measurement across any device, any channel, and any audience. Tap into multi-touch attribution, next-generation MMM, and always-on incremental measurement disciplines to achieve data-driven, privacy-durable growth strategies. Understand which omnichannel tactics boost customer acquisition and retention.
Key features include: omnichannel app attribution and analytics, cost and ROI measurement, deep linking, marketing data management and ETL support, ad fraud detection and prevention, and strategic services. The Kochava library of software development kits (SDKs) provide out-of-the-box measurement support across mobile, connected TV, web, and other connected devices. Built-in integrations enable clients to activate and measure campaigns with Google Ads, Meta, Apple Search Ads, X, Snap, Roku, LG Ads, Amazon Ads, NBCUniversal, TikTok for Business, Yahoo, and thousands of other ad networks, CTV platforms, and super publishers.
Embrace privacy-first measurement with support for Apple’s SKAdNetwork on iOS, Google’s Privacy Sandbox on Android, and a modern marketing mix modeling (MMM) platform that future-proofs your measurement.
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NinjaCat
Consolidate your information seamlessly. Produce stunning and informative reports and presentations that enable your business to excel, flourish, and expand. Speed up the optimization of campaigns, boost lead generation, and enhance conversions across all sales and service locations. Provide outstanding outcomes for your advertisers while alleviating the workload of your analytics team. Change raw data into captivating and insightful visuals with our intuitive, customizable reports and dashboards. Reduce marketing data disarray through the power of automation. Collect, integrate, and securely store data with ease. NinjaCat is driven by an innovative data engine designed for cohesive digital marketing analytics, streamlined reporting, and campaign enhancement. As the significance of digital marketing data continues to grow, it also presents unique complexities in management. Given that data is scattered across numerous channels and platforms, each with distinct analytics capabilities, obtaining a comprehensive view of digital marketing effectiveness becomes an arduous task. This unified approach not only simplifies data management but also empowers businesses to make informed decisions based on cohesive insights.
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Accutics
To effectively demonstrate the impact of marketing efforts, it is essential to have consistent and precise data across multiple platforms. In a multifaceted marketing environment characterized by team divisions and a rapidly changing marketing landscape, discrepancies often stem from differing naming conventions. Accutics acts as your cohesive and verified data language, providing transparent and dependable insights that propel your business forward. Marketing tracking is a collaborative effort, allowing campaign creators, activation teams, and partners to consistently access and utilize the most recent version of your taxonomy across all platforms. With straightforward workflows designed for standardized data, complexity is minimized. When conducting marketing and cost analyses, a diverse array of data from various sources is crucial. According to Forbes, a staggering 80% of the time spent to attain value goes towards cleaning this data. Essentially, the race is effectively finished before the data even arrives. By bypassing tedious manual tasks, you can directly access connected, standardized, and harmonized data with the help of Accutics, enabling your team to focus on strategic decision-making rather than data management. Embrace a streamlined approach to data that enhances your marketing effectiveness and accelerates growth.
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