Kochava
Founded in 2011 as one of the first mobile measurement partners, Kochava now supports campaign measurement across any device, any channel, and any audience. Tap into multi-touch attribution, next-generation MMM, and always-on incremental measurement disciplines to achieve data-driven, privacy-durable growth strategies. Understand which omnichannel tactics boost customer acquisition and retention.
Key features include: omnichannel app attribution and analytics, cost and ROI measurement, deep linking, marketing data management and ETL support, ad fraud detection and prevention, and strategic services. The Kochava library of software development kits (SDKs) provide out-of-the-box measurement support across mobile, connected TV, web, and other connected devices. Built-in integrations enable clients to activate and measure campaigns with Google Ads, Meta, Apple Search Ads, X, Snap, Roku, LG Ads, Amazon Ads, NBCUniversal, TikTok for Business, Yahoo, and thousands of other ad networks, CTV platforms, and super publishers.
Embrace privacy-first measurement with support for Apple’s SKAdNetwork on iOS, Google’s Privacy Sandbox on Android, and a modern marketing mix modeling (MMM) platform that future-proofs your measurement.
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Source Defense
Source Defense is an essential element of web safety that protects data at the point where it is entered. Source Defense Platform is a simple, yet effective solution to data security and privacy compliance. It addresses threats and risks that arise from the increased use JavaScript, third party vendors, and open source code in your web properties. The Platform offers options for securing code as well as addressing an ubiquitous gap in managing third-party digital supply chains risk - controlling actions of third-party, forth-party and nth-party JavaScript that powers your website experience.
Source Defense Platform provides protection against all types of client-side security incidents, including keylogging, formjacking and digital skimming. Magecart is also protected. - by extending the web security beyond the browser to the server.
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Ketch
Adhering to regulations can be costly, and just when you think you've addressed one, yet another emerges. This cycle fosters a justified skepticism among consumers. To thrive, businesses must either simplify their processes and leverage data for growth or risk falling behind by complying at a minimal level. The approach is straightforward: easy to implement, user-friendly, and flexible enough to adapt to evolving regulations and market conditions. With its comprehensive features, Ketch empowers organizations to not only build trust but also significantly reduce compliance costs while utilizing data to enhance both revenue and operational efficiency. The company is transforming the landscape of data privacy and governance with its highly flexible data control platform. Gone are the days of playing regulatory whack-a-mole; instead, organizations can achieve seamless and perpetual compliance through automated updates of data privacy regulations and readily available templates for policy governance. By providing granular control over data usage at the individual level, businesses can meet the complexities of any regulatory framework while ensuring that consumers' preferences are respected, such as allowing data for analytics without permitting targeting. This innovative solution not only simplifies compliance but also fosters a more trustworthy relationship between organizations and their customers.
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consentmanager
consentmanager customers often have higher acceptance rates and lower bounce rates. This is important for your business: A high cookie acceptance rate allows you to realise the full potential of your website, and consentmanager offers a solution that gives you a complete overview of what is happening on your website and how visitors are interacting with your cookie consent layer. Our cookie consent platform allows you to test multiple consent layers simultaneously and optimise the one that delivers the best results using intelligent A/B testing, machine learning and staging. With over 10 years of adtech experience and support for over 30 languages, compatible with 2500 tools, you can find the perfect package for your business from the different options we offer.
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