Alternatives to CrossX

Semrush, a SaaS platform for online visibility management and marketing content, ensures that businesses get measurable results through online marketing. Our software helps businesses of all sizes to optimize their visibility on key channels and create engaging user-generated content. Our data helps users discover great growth opportunities. Workflow and tracking solutions allow them to run experiments continuously, and measure results more accurately. Discover the marketing strategies and tactics of your competitors. Analyze the traffic on any website. Unveil competitor promotion strategies. Get ideas to increase your market share. Discover keyword & backlink gap. Find out how to reach more customers for less money. Find the best keywords to use in every PPC campaign. Monitor the landing pages and ad copy of your competitors. Optimize your advertising spend (at the local level). Analyze Google Shopping campaigns.

TrueLoyal is the only AI-powered loyalty solution designed to unify consumer engagement across complex sales channels. By combining advanced personalization, predictive insights, and omnichannel connectivity, it empowers brands to build meaningful, lasting customer relationships. Its platform supports a wide range of loyalty strategies, including referrals, gamified streaks, communities, receipt scanning, and user-generated content campaigns. With dozens of pre-built integrations and an open API framework, TrueLoyal connects seamlessly with eCommerce stores, point-of-sale systems, CRMs, and marketing platforms. Businesses benefit from expert consulting services to design loyalty programs that maximize ROI and meet industry-specific needs. Real-world results include case studies showing up to 154% increases in repeat revenue, 132% improvements in NPS, and measurable boosts in retention. By combining strategic consultation with scalable AI tools, TrueLoyal eliminates silos and provides a holistic view of the customer journey. The platform is trusted by global consumer brands to drive loyalty, advocacy, and growth in today’s competitive landscape.

Audiense identifies and understands any audience that matters to you, no matter how specific/unique it is. You can create reports effortlessly using filter options such as demographics, user profiles, affinities and job roles, obtaining highly personalised audiences and segments. Then you'll be able to make better marketing decisions, adapt your targeting strategies, improve relevancy and drive high-performance campaigns at scale. What are the problems we trying to help with? - Traditional consumer research is time-consuming, static and expensive - We make it possible to get social data to become a part of the strategy - Personalisation and brand strategy are now very tactical at the expense of performance marketing What makes Audiense unique Our Audiense Insights platform create the segments within the audiences based on interconnections between people (“Who knows who”). Audiense can infer the shared interests and affinities between consumers thanks to how those connections are created between them (“How they know each other”). Audiense unique social consumer segmentation provides a great data foundation for Persona development, understanding the audiences that matter most or finding new audience opportunities.

TIMi allows companies to use their corporate data to generate new ideas and make crucial business decisions more quickly and easily than ever before. The heart of TIMi’s Integrated Platform. TIMi's ultimate real time AUTO-ML engine. 3D VR segmentation, visualization. Unlimited self service business Intelligence. TIMi is a faster solution than any other to perform the 2 most critical analytical tasks: data cleaning, feature engineering, creation KPIs, and predictive modeling. TIMi is an ethical solution. There is no lock-in, just excellence. We guarantee you work in complete serenity, without unexpected costs. TIMi's unique software infrastructure allows for maximum flexibility during the exploration phase, and high reliability during the production phase. TIMi allows your analysts to test even the most crazy ideas.

Listrak delivers results. You can unlock customer data to create 1:1 interactions across all channels, including email, social media, display, web, and mobile. Our digital marketing automation platform combines all customer data of a marketer to give them a single source for truth. This, along with AI-driven personalization and predictive analytics, allows brands and retailers to automate personalized messages that engage shoppers in the preferred channel. Our industry-leading customer satisfaction score demonstrates the success of our clients in driving acquisition, conversion and retention as well as customer lifetime value.

Enhance your competitive advantage by leveraging agile consumer insights. Our advanced platform caters specifically to innovative brands, enabling them to thrive in today's market. Kantar Marketplace serves as an automated market research solution tailored for insights experts, marketing professionals, and agencies eager to experiment, learn, and accelerate their progress. This unique platform stands out as the only market research tool with independently validated capabilities that accurately forecast sales and brand expansion. Quickly obtain answers to your critical inquiries through proven automated research solutions crafted to meet the highest quality standards. Select from a comprehensive range of modular offerings, including surveys, reports, and data, allowing you to conduct your own market research or leverage Kantar’s specialized services. Gain access to global insights with solutions available in 70 countries, continually expanding to meet client needs. With dedicated local support and account management, rest assured knowing you have assistance whenever needed. As the world’s foremost data, insights, and consulting company, Kantar is committed to helping clients understand consumer behavior and drive growth effectively. Our expertise empowers brands to navigate the complexities of the market landscape with confidence and clarity.

WebEngage, the best-in class marketing automation software suite, helps businesses-to-consumer companies (B2C) increase user retention and drive higher revenues. WebEngage is cloud-based and easy-to-use. It allows businesses to manage cross-channel communication with customers. They can send messages via SMS, Emails, SMS, mobile Push Notification, web push Notification, on-site alerts or in-app messaging. This solution allows cross-device tracking, live segmentation and deep data personalization. WebEngage's Journey Designer allows businesses to create complex lifecycle campaigns efficiently.

Verfacto is an analytical solution for data-driven marketing. It automatically analyzes eCommerce data to generate insights that improve the performance of digital marketing. You already pay for traffic, so make the most of it! - Increase conversion rates with data-driven marketing on-site - Use behavioral insights to better understand your customers and predict what they will purchase and how much they will spend. Smart cross-sell and upsell strategies can help you sell more. Identify the best acquisition channels for you. - Manage the impact of discounts and create data-driven discount strategies that increase customer retention and revenue. - Use AI customer segmentation to tailor communication with customers

Recover conversions that may have been lost due to intelligent tracking prevention, private browsing modes, and the complexities of cross-device and cross-browser customer journeys by utilizing SegmentStream's AI-driven predictive attribution. Aggregate all your marketing data within your own Google BigQuery data warehouse, enabling automated and deduplicated reporting on cross-channel ROI. This enterprise-level solution consolidates and integrates your advertising expenses, website and mobile app metrics, CRM data, and offline conversions into one cohesive platform for streamlined marketing ROI reporting. You can easily visualize your reports using your preferred business intelligence tools. By implementing SegmentStream's predictive attribution, you can gain insights into the true effectiveness of your marketing channels and campaigns in a post-cookie landscape. Instantly assess the real incremental impact of various marketing traffic sources without having to wait for a conversion event, even if that conversion occurs across different browsers or devices. This ensures that you are always informed and can make timely decisions based on accurate data.

Assess the effectiveness of continuous optimization strategies by aligning your multichannel marketing initiatives with essential business objectives and evaluating their impact. Enhance campaigns to achieve maximum success by utilizing comprehensive reporting tools that monitor overall usage, user behavior, demographics, vital metrics, and specific asset tracking. Create engaging content tailored to distinct audience segments and profiles based on factors such as interests, historical data, geographical location, and referral sources. Our user-friendly reports offer profound insights and visibility into user engagement across your digital platforms, enabling you to manage risks while facilitating optimization. Monitor visits, journey trajectories, downloads, conversions, and keywords to obtain a consolidated view of critical analytics and performance indicators. This process aids in understanding your visitors, their origins, and the effectiveness of your strategies for targeting buyer personas, ultimately leading to improved marketing outcomes. By continuously refining these efforts, you can ensure that your marketing tactics remain aligned with the evolving needs of your audience.

Weberlo, a marketing attribution software, excels in providing real-time, cookieless tracking, crucial for precise marketing analysis and adherence to privacy norms. Its key focus is on maximizing Return On Ad Spend (ROAS) through in-depth ad tracking capabilities. The software offers comprehensive insights into organic traffic sources and the complete customer journey. It is designed for seamless integration with various platforms, enhancing the ease of analytics and setup processes. Weberlo's real-time ad budget optimization and precise audience targeting are standout features, alongside its ability to track the lifetime value of customers and its deep integration with payment systems for accurate financial reporting. The software notably enhances ad performance by feeding high-quality data back to ad platforms, thereby facilitating more effective optimization and cost reduction.

Roasberry serves as an all-encompassing marketing intelligence platform aimed at simplifying the data analysis process for ecommerce marketers. It effortlessly connects with various platforms such as Shopify, Meta Ads, Klaviyo, Pinterest Ads, Google Ads, and Google Analytics, creating a unified space for managing and optimizing advertising campaigns. Among its noteworthy features are ad analytics that help track and enhance ROI, pixel tracking that ensures precise cross-platform conversion attribution, and customer journey mapping designed to boost user engagement. Furthermore, the platform includes visitor segmentation capabilities for crafting personalized campaigns and features 'Ask Berry,' an AI-powered tool that provides immediate, data-informed marketing insights. With its user-friendly interface and sophisticated attribution models, Roasberry enables brands to assess their most effective sales funnels, thereby facilitating easier data-driven decision-making. Moreover, it offers growth-focused integration solutions and technologies that equip businesses with versatile integration options, ensuring they remain agile in a competitive marketplace. Ultimately, Roasberry stands out as a vital resource for ecommerce marketers seeking to harness the power of their data effectively.

Gain practical insights for your direct-to-consumer brand with a personalized, comprehensive overview that requires no engineering expertise. With just a single click, you can integrate all your marketing data and analyze it directly within the application. Real-time detection of insightful trends and anomalies becomes effortless, eliminating the need for tedious spreadsheets filled with numerous tabs. Centralize your marketing data sources seamlessly, as we support all major connectors utilized by D2C brands. You won’t have to worry about maintaining a data pipeline or setting up a data warehouse; we take care of that for you. Instantly compute and analyze key performance indicators with ease. Our pre-defined dashboards allow you to visualize crucial metrics such as Customer Acquisition Cost, Lifetime Value, and Retention Cohorts, which are essential for monitoring and enhancing your store's performance. Furthermore, you have the freedom to customize these charts to fit your unique metrics and definitions, as all visualizations are constructed using SQL, enabling your team or ours to tailor them as needed. The flexibility and user-friendliness of our platform empower you to make informed decisions faster than ever before.

DiGGrowth offers a no-code, AI-driven marketing analytics and attribution solution designed to help marketers and CMOs make smarter, data-informed decisions that increase marketing ROI by up to 30%. Integrating seamlessly with more than 60 marketing and sales platforms, it consolidates data from multiple channels into one unified system. The platform delivers real-time campaign performance tracking, predictive lead scoring to identify high-value prospects, media mix modeling for optimal budget distribution, and custom dashboards that make complex reporting straightforward. DiGGrowth’s AI-powered assistant, DiGGi-GPT, provides instant insights and recommendations, acting as a marketing co-pilot to enhance decision-making. With easy-to-use no-code connectors, marketers can integrate their data quickly without technical barriers. The platform also addresses data integrity and governance issues, ensuring reliable analytics. This comprehensive approach enables marketers to focus on accelerating growth and maximizing revenue. DiGGrowth is ideal for teams looking to simplify analytics while driving measurable business impact.

The platform equips you with the necessary tools to reveal the causal relationships behind your marketing initiatives without relying on user-level data. When your advertising efforts are continuous, your measurement should be equally persistent. It helps you pinpoint the incremental gains across various digital advertising channels, television, and influencer marketing. You can also identify bid adjustments that do not result in increased traffic. Additionally, it highlights marketing efforts that may be detracting from your organic user base or competing with your paid marketing strategies. INCRMNTAL is designed to serve marketers efficiently, ensuring that the burden of effort does not fall on them. Our platform harnesses marketing data to facilitate continuous evaluations while campaigns and channels operate seamlessly. Unlike traditional incrementality measurement methods that necessitate halting campaigns in certain regions or establishing control groups, our platform functions without requiring you to alter your strategies to determine whether your activities yield incremental results. This innovative approach allows for a more fluid and dynamic understanding of marketing effectiveness.

As marketing teams encounter mounting pressure to achieve more with limited resources, distinguishing their message amidst the clutter of marketing communication to reach an attentive audience can be quite difficult. Although techniques such as segmentation, predictive modeling, and rigorous testing can enhance the efficacy of individual interactions with customers, they do not fully encompass the myriad daily challenges faced in marketing. Marketers are tasked with juggling competing objectives from various business units, managing an array of marketing initiatives while adhering to constraints like channel capacities, controlling budget allocations, and following customer contact regulations. Additionally, internal power struggles can complicate matters further. In a multiproduct organization boasting numerous campaigns and a vast customer base, determining the appropriate campaigns for each customer becomes a critical question. An intuitive user interface empowers marketers to conduct what-if analyses effortlessly, allowing them to identify the optimal offers for specific customers, as well as gain insights into how adjustments in business constraints might influence results. This capability not only enhances decision-making but also streamlines the marketing process significantly.

Amazon QuickSight empowers individuals within organizations to gain insights from their data by posing questions in everyday language, navigating through dynamic dashboards, or utilizing machine learning to identify trends and anomalies. It facilitates millions of dashboard interactions each week for notable clients such as the NFL, Expedia, Volvo, Thomson Reuters, Best Western, and Comcast, enabling their users to make informed, data-driven choices. By engaging in conversational inquiries about your data, you can utilize Q's machine learning capabilities to generate pertinent visualizations without the need for extensive data preparation by authors and administrators. This platform also enables the discovery of concealed insights, accurate forecasting, and scenario analysis, while providing the option to enrich dashboards with clear, natural language narratives, all made possible by AWS's machine learning expertise. Additionally, users can seamlessly incorporate interactive visualizations, advanced dashboard design features, and natural language querying capabilities into their applications, streamlining the process of data analysis across various platforms. Thus, QuickSight not only enhances the way organizations interact with their data but also simplifies the journey of transforming raw information into actionable insights.

BridgeLogic offers a comprehensive platform for WiFi marketing, analytics, and advertising tailored for physical venues. Leveraging an existing WiFi network, the platform delivers real-time insights into customer demographics and social behaviors, gathering information such as names, ages, genders, social interests, contact details, and visit patterns, including foot traffic and duration of stay. This enables businesses to enhance loyalty programs, accumulate valuable customer data, and explore new revenue streams through detailed venue analytics and guest intelligence. With robust marketing automation features, businesses can effectively engage with their clientele, sending mobile coupons, exclusive promotions, email newsletters, and other timely offers even after customers have left the store. By understanding who their most dedicated patrons are through in-depth analytics and reporting, businesses can tailor their strategies for better engagement. This solution is applicable across diverse sectors, from coffee shops to car dealerships and sports stadiums. Ultimately, BridgeLogic empowers physical locations to turn customer insights into actionable marketing strategies that drive growth and customer loyalty.

Narrative BI serves as a comprehensive marketing analytics and reporting solution designed for teams focused on growth, marketing, sales, and product development across various organizations, including agencies. This platform effortlessly produces insights from multiple marketing channels, transforming them into detailed reports or narratives. By enabling users to pinpoint their most effective channels, it ensures they remain informed about any atypical data trends. Additionally, these insights can be conveniently distributed through email or Slack according to the user's preferred schedule. Currently, Narrative BI integrates with Google Analytics, Facebook Ads, and Google Ads to access essential marketing and advertising data while continuously evolving its capabilities to meet user needs.

We collaborate with numerous SaaS companies, which gives us insight into how data often becomes scattered across various platforms. HockeyStack stands out as the sole solution that enables you to gather and unify all your data seamlessly in one location. Discover the processes behind closed deals, monitor user interactions on your website, and analyze product utilization effectively. Utilize our advanced filters to pinpoint the specific accounts or visitors you need to track. By hovering over the chart, you can view the counts corresponding to each moment in time, providing a clear visual representation of your data. When your selected date range is just one day, the data points reflect hourly intervals, while ranges spanning from one day to a month will show daily data points, and anything over a month will display monthly data points. Additionally, the sources table categorizes sessions based on referrers, UTM campaigns, and referrals, ensuring comprehensive tracking. Moreover, all ads are automatically monitored through UTM parameters, facilitating easy access to performance metrics in this table. This level of detail empowers you to make informed decisions based on real-time insights.

ThoughtMetric is used by ecommerce marketers to track marketing performance, and to make data-driven business decisions. ThoughtMetric integrates seamlessly with the most popular ecommerce and advertising platforms, allowing you to easily connect data, track advertisements, and analyze performance. We help ecommerce businesses understand the performance of marketing and how they can make data-driven decision to improve it. We combine siloed data from marketing, customer journey data and revenue attribution to create an actionable and holistic picture of marketing performance. ThoughtMetric’s data-driven algorithms for attribution modeling can help you discover where your customers really come from. Optimize your ads and scale the campaigns that bring the most valuable customers into your store based on customer lifetime value. ThoughtMetric’s advanced tracking will link sales to the exact ad that they came from.

A software solution that evolves, attracts, and retains customers to ensure robust growth with mathematical precision. By leveraging advanced machine learning alongside marketing automation, the entire predictive marketing framework becomes more intelligent, simplifying processes while enhancing the overall experience for customers both online and offline. Far exceeding the capabilities of traditional customer data platforms, outdated email service providers, or conventional customer relationship management systems, BuyerGenomics stands out as the go-to Predictive Marketing Automation (PMA) tool for contemporary retail marketers. Effectively gathering and structuring customer data is merely the starting point. BuyerGenomics continuously refreshes its comprehensive, omnichannel customer profile, enabling it to tailor marketing content and timing for the most relevant and impactful customer experiences. While BuyerGenomics translates the insights gathered from individual customers into actionable strategies that drive revenue, it simultaneously generates analytics that provide valuable guidance for refining your broader marketing approach. This dual capability not only enhances immediate customer engagement but also strengthens long-term marketing effectiveness.

Big data analytics provides robust consumer insights to enable intelligent B2C mobile messaging. Terragon Audience Profile, as our platform UID provides an additional layer of security by encrypting and anonymizing PIIs (Personal Information Identifiers). Data-driven marketing SaaS platform accelerates growth for African businesses. The profiles on the platform have already been segmented based on various data sets, including demographic, locational, transactional, technological, and interests (sports enthusiasts, fashion lovers, digitally savvy consumers, etc.) to ensure superior campaign performance.

Your modern data warehouse can be used to drive customer engagement and cross channel marketing. This opens up new opportunities for personalized, timely, and relevant messaging that produces real results. You should use all data, not just the ones you've copied to your cloud marketing. Reduce wasteful spending and send more messages across channels. MessageGears stores your data in the same format it is in, so you can get a full suite enterprise marketing tools at a fraction of the cost of a traditional marketing cloud. Segment by MessageGears combines the power and ease of a drag-and-drop segment creator with a segmentation engine that is as fast as your data warehouse. MessageGears Message lets you use any data available in any format to personalize messages for each customer at a scale other email marketing services can't.

Digital advertisers can now leave the repetitive operational work to Nexoya and concentrate on more important tasks such as strategy, creativity and collaboration with the team. Nexoya connects all of your marketing tools and channels into one place. The performance is optimized using the aggregated data. Monthly performance can be increased by as much as 30% using state-of-the art AI algorithms that determine the optimal allocation for advertising budgets. To reduce operational effort and give you time to focus on strategic and tactical tasks, the allocations between marketing channels can be fully automated.

To track performance, automate tasks, and generate insights, bring together your channels and teams. Jepto brings together marketing data from multiple sources into one place. You can track KPIs and monitor anomalies, manage budgets, and uncover insights. You can log into many tools to track your marketing performance. With accurate predictions of your KPIs, you can see into the future. You can hit your KPI targets every single time by applying the most recent Machine Learning algorithm to your data. Many Key Performance Indicators (KPI) are calculated at the end a given period. Jepto makes it easy to track and forecast your KPIs. Do not reach the end of the Month and find that you have missed your target. Predictions are not enough.

Commspoint Influence serves as a media planning tool that aids brands and their agencies in pinpointing the ideal mix of communication channels for their products by examining the interplay of various media types in conveying messages. The platform is designed for ease of use, allowing new users to become proficient within just a few hours of training. Fully customizable, it adapts to reflect the unique planning strategies of agencies or brands across different markets or regions. By converting survey data into practical reach and effectiveness curves, Commspoint Influence forecasts outcomes based on budget distributions. Furthermore, it streamlines the process of data export and the creation of presentations, making it simple to share insights with colleagues and stakeholders. This comprehensive solution not only enhances media planning efficiency but also empowers teams to make informed decisions based on data-driven insights.

Zeta Global operates as a marketing technology firm that leverages a substantial data set comprising over 2.4 billion identities, utilizing AI-driven insights to discern consumer intent, enhance user experiences, and foster customer growth and retention. It offers a comprehensive toolkit for marketers, addressing every phase from customer acquisition to ongoing engagement. By identifying target audiences and crafting tailored experiences across multiple channels, Zeta enables real-time personalization at an extensive scale, leading to exceptional results. The Zeta Marketing Platform delivers an instantaneous overview of both prospects and existing customers, harnessing AI to provide deep and wide-ranging personalization across all platforms. With a unique blend of capabilities, Zeta has supported brand growth for more than ten years, continuously adapting to meet the evolving needs of the marketplace. This commitment to innovation and effectiveness sets Zeta apart in a competitive landscape.

ABM platform with the best advertising component. It also has rich segmentation, campaign, and opportunity analytics features. Our customers use us for personalised content delivery to their target accounts, which generates engagement and 1st-party intent data. The generated data is used to trickle down the relevant person for a more personal approach that increases the likelihood of a successful business transaction. To increase the relevance of your content, you can divide your target accounts into multiple buckets. Our segmentation tools allow you to expand your reach based upon technographic and firmographic data. Segment high intent accounts and target them using lead generation content.

Cerebra is a no-code solution for decision intelligence that empowers marketing and merchandising teams to enhance their operations through data-driven strategies rather than mere speculation. Transition from traditional retail methods to a dynamic real-time retail experience, eliminating chances for missed opportunities, excess inventory, or incorrectly priced SKUs. Instead of inundating users with data that requires extensive analysis, Cerebra provides timely recommendations that include predicted business outcomes, streamlining productivity with impactful insights and actions. By harnessing AI to proactively enhance profitability and decrease waste, operations can be accelerated in real-time. With Cerebra, actionable insights are executed automatically, promoting data-driven decision-making at every level. The platform continuously processes both internal and external data sources to uncover insights that not only boost brand profitability but also enhance customer satisfaction and reduce inventory surplus. Additionally, there is no necessity for staff training in complex areas such as big data analytics, business intelligence, or data manipulation, making it accessible for all users. This innovative approach ensures that teams can focus on strategic initiatives rather than getting bogged down in data complexity.

Marketo Engage, which is a component of Adobe Experience Cloud, provides a comprehensive solution for lead management tailored for B2B marketers aiming to enhance customer experiences by engaging at every phase of intricate buying journeys. It seamlessly accommodates both demand generation and account-based marketing strategies, effectively uniting marketing and sales to create personalized experiences, refine content, and assess business impact across all channels, from acquisition to advocacy. By utilizing extensive behavioral data, built-in intelligence, and advanced journey flows, users can identify, engage, and expedite their most promising opportunities alongside their sales teams. Additionally, predictive content, A/B testing, and personalization are at your disposal to ensure that experiences are consistent and pertinent every single time. Engage with prospects and customers through multiple channels, including email, display, mobile, social media, search, and offline interactions to provide timely and captivating experiences. Lastly, by employing these tools, you can gain insights, validate, and optimize the effectiveness of your marketing efforts, ensuring continuous improvement.

Maximus serves as a comprehensive platform for marketing mix modeling, advanced analytics, and measurement. Constructed with R, it leverages cutting-edge machine learning and statistical techniques. The platform evaluates past marketing activities to determine their impact on sales and ROI, while also forecasting future outcomes. It offers both automated and manual modeling options, enhanced by a recommender system that identifies the best-fitting models. Users can easily compare various models and adjust variables as needed. Additionally, it allows for the categorization of variables, including media, promotions, and seasonal effects. Detailed reports and visual charts illustrate the contributions to sales, making it a valuable tool for marketers seeking data-driven insights. This combination of features ensures that marketers can make informed decisions based on robust analytics.

HYPERS leverages a top-tier digital marketing platform to assist brands in refining their data resources, enhancing decision-making processes, and providing a more personalized customer experience, all aimed at achieving sustainable growth in the digital landscape. The comprehensive HYPERS solution is adaptable to diverse business needs, encompassing every stage from data collection and management to practical application. By utilizing a plug-and-play product suite, organizations can unlock the full potential of their data, boosting marketing efficiency and catalyzing rapid business expansion. Furthermore, HYPERS assesses marketing capabilities in customer acquisition, improves the consumer journey, and works to enhance both conversion rates and user retention. Additionally, HYPERS offers a sophisticated advertising monitoring analysis and conversion tracking platform, which streamlines the connection between pre- and post-marketing efforts while optimizing advertising return on investment. The platform also includes a user consent and authorization management system, allowing businesses to easily create privacy notifications and manage user consent preferences effectively. By prioritizing user privacy and providing seamless management tools, HYPERS ensures that brands can navigate the complexities of digital marketing with confidence.

Eliminating inefficiencies in marketing expenditure is achievable through privacy-conscious attribution, contemporary Bayesian analytics, and automated data workflows. Clients who utilize Recast typically see a blended return on investment rise by 10% within six months, facilitating quicker and more effective growth. By avoiding the use of user-level or cookie data, Recast ensures straightforward setup and resilience against evolving privacy laws that may disrupt other measurement techniques. This platform enhances marketing effectiveness by providing real-time insights into the genuine influence of campaigns. Designed for modern marketers, it allows for adjustments in budget allocation based on ongoing performance metrics. With features such as confidence intervals for every return on investment, saturation curves, and time shift estimates, Recast can predict the most impactful use of budgetary resources. The innovative Bayesian framework enables the seamless integration of your specific business context into the analytical model, ensuring tailored insights that drive results. Ultimately, Recast empowers marketers to make informed decisions that maximize their marketing potential.

AIQUA serves as an advanced customer engagement solution, allowing you to connect with your audience based on their behavior both within your app and on the web. By utilizing AI technology, it enhances conversion rates across channels that you control in your marketing efforts. The platform facilitates deeper engagement on various devices and through numerous marketing-owned channels. It provides immediate insights into your audience's specific needs as soon as they arrive on your site. Additionally, it can suggest products that your customers are seeking even beyond the confines of your application and website. By re-engaging users through a diverse array of channels and formats, AIQUA ensures that you maintain a strong connection with your audience. It employs AI to proactively gauge the interests of your users based on their external activities. Furthermore, Appier's cross-screen database allows you to track user interactions across different devices, enabling you to choose the optimal channel for audience engagement. You can reach your customers through various means including mobile app push notifications, in-app messaging, browser push notifications, SMS, email, messaging apps, and several other platforms, ensuring comprehensive engagement strategies that resonate with your audience's preferences. This multifaceted approach not only enhances customer satisfaction but also drives brand loyalty over time.

SnapStrat is a custom-built software solution that allows executives to make more informed strategic decisions. It connects the decision to execution, including data ingestion, transformation, scenario modeling and workflow. Our customers include Frontier Communications and Sephora. Our customers often want to digitally transform an existing decision process and associated workflow. Our platform is able to support any strategic decision process. Some examples are below. Which pricing tiers should be offered to which customers? How should we allocate our marketing budget among product categories and customer segments? How and where should distribution center locations be placed? We can start with a pilot without risk, but only when we have proven our value will we move into implementation.

E-commerce Insights for Enhanced Revenue Generation. We assist you in boosting revenue, cultivating customer loyalty, and speeding up profitability. Comprehensive Revenue Assessment. Gain insight into which demographics are your top revenue generators, how discounts impact your sales, and the average amount customers are willing to spend per checkout, along with numerous other essential metrics to inform your strategic decisions. Gain Deeper Customer Insights. Identify customers by their geographic location, their purchasing power, and those who capitalize on discounts. Each month, highlight your top 10 to 100 most loyal customers. Monitor Your Store's Recent Performance. Receive daily updates that provide a concise overview of your store's recent orders, revenue, average order value, and best-selling products, while also enabling a deep dive into detailed trends. Seamless Integration with E-commerce Platforms. Enjoy hassle-free integrations with leading platforms within just three minutes. Essential metrics are readily available. Track and comprehend key performance indicators to better evaluate your store's success and make informed decisions for future growth.

Leverage the capabilities offered by the Objective Platform to achieve your objectives in a cost-efficient manner or maximize the returns on your set budget. It is important to move beyond relying solely on metrics from specific channels. Instead, assess how your marketing expenditures contribute to your overall business goals. Establish your definitive source of truth. With the Objective Platform, you can streamline the processes of data collection, validation, and integration from over 200 sources, enabling you to obtain results more swiftly and accurately. Employ modeling techniques to connect business outcomes with media spending and other significant variables. The approach is both objective and transparent. Utilize our proven dashboards and reports to gain insights into what drives your marketing and media performance. This platform not only assists you in measuring the effectiveness of your marketing investments but also helps pinpoint anomalies. By applying these insights, you can begin to test new strategies and refine your approach for even greater effectiveness. Ultimately, this will empower you to make informed decisions that enhance your marketing efforts.

Automated behavioral segmentation and customer journey mapping, coupled with comprehensive reporting, enable seamless list synchronization across platforms. Experience the capabilities of a data team right within an application, where you can address even your most intricate marketing inquiries. Effortlessly shift segments across various dates and customer demographics to uncover fresh opportunities for successful campaigns. Our customer segments can be easily integrated into platforms such as Klaviyo, Google, and Facebook, providing a unified source of truth without any coding required. By making data analytics approachable for every business owner, whether they are well-versed in data or just starting out, we empower organizations of all sizes to harness data in their quest for innovation. While I was part of the LinkedIn data team, our focus was on accurately targeting users for multiple campaigns during what we fondly referred to as "list pulls." This involved systematically ranking users based on predetermined criteria and their probability of purchasing targeted solutions. Through our efforts, we constructed extensive tables containing hundreds of millions of rows of data, showcasing the volume and complexity of the insights we managed. Such a robust framework not only enhances decision-making but also drives strategic growth across the board.

Introducing an Intelligent Marketing Analytics Platform that empowers you to access and visualize essential insights for boosting your online sales. By leveraging this tool, you can make well-informed decisions driven by return on investment. Roistat helps you save costs while enhancing your revenue potential, ensuring that you fully understand the actual expenses associated with your marketing efforts. Improve the effectiveness of your campaigns, streamline your budget, and attract more paying customers with greater ease. By evaluating the genuine value of your marketing initiatives, you can cease unnecessary spending and make smarter investments. Monitor sales performance, foster growth, and elevate your online transaction rates. Effectively manage your business by keeping track of your key performance indicators. Roistat prioritizes the security of your data, utilizing a global network of servers to enhance reliability and maintain data integrity at all times. We have dedicated significant time and resources throughout the design and development stages to establish a robust and secure system that you can trust completely. With Roistat, you are not just accessing data; you are unlocking the potential for sustained business success.

Enhance the user experience by customizing the onboarding process for each user while re-engaging those who have become inactive through engaging videos delivered via push notifications, alongside a fully automated campaign to activate users. Encourage users to return to your application by providing tailored content and special offers, incentivizing them to refer the app to their friends, and implementing strategies to retarget users even if they have uninstalled the app. Reach your customers effectively by retargeting them as soon as they interact with your links across all major social media platforms, ensuring you can connect with them wherever they may be. With marketing automation, you can maximize your campaign effectiveness without additional effort, similar to the benefits offered by CRM marketing automation tools. Appgain’s automation features will allow you to respond automatically to user behaviors with personalized messages and utilize retargeting short links to guide customers to specific pages within your app. Additionally, you can accurately measure the ROI and ROAS for each channel used to acquire customers, providing valuable insights to optimize your marketing strategies further. By leveraging these tools, your overall customer engagement and retention can significantly improve, ensuring a thriving user base.

Data.ai Intelligence. Analyzing app market trends based upon downloads and revenue around world will help you discover which markets are experiencing the greatest growth. Gain a deeper understanding of the app market landscape to improve your competitive knowledge. Track your competitive market share by analyzing downloads, revenue, usage, engagement metrics, and more. Identify new players and potential threats. Analyzing performance trends across your industry can help you identify potential threats. To find out which country, store, category, or device is driving success, access estimates for millions of apps. Understanding engagement metrics such as active users, market penetration, duration, and frequency of use. Monitor and track competitor market share, growth trends, rank trends, and more.

OWOX BI is a leading data democratization platform, designed for collaboration between data teams and business users, giving the right tools to empower everyone to explore and act upon business data. * Democratization is about zero learning curve: auditable access, well-known interface & decision-making culture. Our mission is to improve the quality of business decisions that make people data-driven. More than 27,000+ customers from 130+ countries trust their analytics to OWOX. OWOX BI is trusted by the best data teams on the planet: over 160k digital analysts use OWOX BI to break down data silos and equip business users with the reports they need. We are proud that OWOX BI has been recognized as a leading analytics product by G2 Crowd for 3 years in a row.

Only Adobe provides the ability to seamlessly integrate, modify, and scrutinize data from every stage of the customer journey. In addition, you gain access to versatile reporting, predictive intelligence, and a host of other features. With our award-winning tools, you can transform extensive streams of web data into actionable insights for everyone involved. We embrace data from all channels, consolidating it in one location to deliver immediate insights based on comprehensive 360-degree views of your customers. This ultimately leads to improved decision-making processes. Our robust attribution capabilities allow you to uncover the factors behind each conversion and allocate resources effectively. We simplify complex tasks, utilizing AI and machine learning to reveal hidden opportunities and provide answers at the touch of a button. Traditional metrics like tracking visits and counting page views are no longer sufficient. To fully harness the potential of the web, it’s essential to analyze customer journeys, sources of traffic, content performance, and video engagement. Understanding merely who visits your site isn’t enough; it’s equally important to grasp the reasons behind their visits. This knowledge enables you to determine the most effective page or product to present to them, ensuring an optimal user experience.

See what your users want - with Microsoft Clarity our free visual web user behavior tool. Clarity is built to integrate with Google Analytics and goes behind the numbers of conventional tools to bring your data to life! Clarity is a super easy-to-use tool that captures how real people use your site through amazing features such as: Heatmaps: See at a glance which areas on your page drive the most engagement and how far your visitors scroll with Clarity instant heatmaps. Session Recordings: Find out what's working, learn what needs to be fixed, and test out new ideas. Save time by watching the most useful recordings identified Clarity. Pinpoint where users get frustrated through our awesome rage clicks, dead clicks, and quick backs filters. Clarity scales to support even the largest websites processing more than 1 petabyte of data without slowing down your site's performance. Stop guessing. Get Clarity. No sampling. Built on open source. GDPR and CCPA ready.