Converge Description

Converge aids e-commerce businesses in enhancing their advertising effectiveness and ensuring precise attribution through superior tracking methods. By utilizing server-side conversion tracking, your advertising platforms can effectively reach potential customers. Additionally, event enrichment guarantees that the events recorded on your website include the fullest range of parameters possible. Unlike traditional methods that rely on third-party pixels, the in-platform reporting offered through Converge provides accurate tracking data. Furthermore, this system allows for the monitoring of various transactions, including subscriptions, point-of-sale orders, upsell transactions, and more, extending beyond just website activities. It also features automatic tracking of all significant events, capturing even the distinct steps taken during the checkout process. This comprehensive approach helps businesses make informed decisions and optimize their marketing strategies effectively.

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Company Details

Company:
Converge
Website:
www.runconverge.com

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Converge Screenshot 1
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Product Details

Platforms
Web-Based
Types of Training
Training Docs
Live Training (Online)
Customer Support
Online Support

Converge Features and Options

Marketing Attribution Software

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

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