Circana Description
Circana is a market research and analytics firm that provides in-depth insights into consumer behavior by integrating large datasets, AI-driven visualization tools, and specialized knowledge across over 25 different industries. Their offerings encompass market tracking, forecasting, and analytical solutions that assist businesses in evaluating performance, anticipating future trends, and pinpointing opportunities for growth. Operating on a global scale, Circana caters to clients in numerous sectors including food and beverage, fashion, technology, and healthcare. Dedicated to turning complexity into simplicity, Circana collaborates with brands to tackle business challenges and inspire innovation, ultimately aiming to enhance overall decision-making processes. By leveraging its extensive expertise, Circana empowers organizations to stay ahead in a rapidly evolving market landscape.
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6sense
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Trendscope
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IRI
In this dialogue among several leaders at IRI, they highlight the unique qualities that distinguish the organization, such as innovation being an intrinsic part of their culture, their commitment to delivering the finest solutions for their clients' challenges, and their close collaboration with clients to foster business transformation and growth. IRI leverages a state-of-the-art technology platform, IRI Liquid Data®, to provide comprehensive big data, predictive analytics, and forward-looking insights to assist companies in the consumer packaged goods (CPG), over-the-counter health care, retail, and media sectors in tailoring their marketing strategies and expanding their operations. Perry emphasizes the importance of steering IRI at the convergence of CPG and technology with an approach that is both authentic and inclusive, while also balancing essential business practices with innovative ideas. A recent report indicates that as shoppers resume visiting physical stores, effective front-end merchandising can enhance the shopping experience for consumers, simultaneously serving as a catalyst for driving impulse sales growth for retailers. This evolving landscape underscores the need for businesses to adapt to changing consumer behaviors and preferences.
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Company Details
Company:
Circana
Year Founded:
2023
Headquarters:
United States
Website:
www.circana.com
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Product Details
Platforms
Web-Based
Types of Training
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Live Training (Online)
In Person
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Business Hours
Online Support
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