Capillary Insights+ Description
Unlock actionable insights through AI-driven customer analytics and business intelligence. Today's consumers have come to expect brands to recognize their individual preferences and needs. Capillary Insights+ provides you with an in-depth understanding and essential insights into consumer behavior and likes. Given the multitude of interaction channels available, tracking consumer engagement with your brand can be challenging. Collect data from every point of contact to achieve a holistic 360° view of your customers via a Consumer Data Platform. This process enables you to gather information across various channels, clean and deduplicate consumer records, and enhance these records based on every interaction. By obtaining a comprehensive overview of each customer, including their transactional and behavioral activities across all channels, you can improve conversion rates with tailored messaging and experiences. Leverage demographic and behavioral segmentation from CDP data to create personalized interactions that resonate with each consumer. Ultimately, understanding your customers on a deeper level can significantly enhance brand loyalty and satisfaction.
Capillary Insights+ Alternatives
Triple Whale
Triple Whale consolidates all metrics from all your tools and puts them in your pocket. We simplify, inform, and save you time. We integrate eCommerce and marketing data from all your favorite apps so you don't have to switch between tabs and apps. All your data can be tracked, tested, and interpreted. Data backing your decisions makes it easier to make informed decisions. AI is being developed to reduce errors and improve your operations across all your tools. You can quickly gain insight into what is working and what isn't, so that you can strategize, optimize, and maximize growth. Get to know all about your customers' spending habits. Forecast and track your most important D2C metrics. You can send daily, weekly, or monthly reports to everyone in the company. You can choose from a template or create your own metrics. Wondering how a 0.5% increase in your conversion rate could affect your profit? Our calculator uses your data for real insight. You can adjust your dashboard to make it work for you and your team.
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Kochava
Founded in 2011 as one of the first mobile measurement partners, Kochava now supports campaign measurement across any device, any channel, and any audience. Tap into multi-touch attribution, next-generation MMM, and always-on incremental measurement disciplines to achieve data-driven, privacy-durable growth strategies. Understand which omnichannel tactics boost customer acquisition and retention.
Key features include: omnichannel app attribution and analytics, cost and ROI measurement, deep linking, marketing data management and ETL support, ad fraud detection and prevention, and strategic services. The Kochava library of software development kits (SDKs) provide out-of-the-box measurement support across mobile, connected TV, web, and other connected devices. Built-in integrations enable clients to activate and measure campaigns with Google Ads, Meta, Apple Search Ads, X, Snap, Roku, LG Ads, Amazon Ads, NBCUniversal, TikTok for Business, Yahoo, and thousands of other ad networks, CTV platforms, and super publishers.
Embrace privacy-first measurement with support for Apple’s SKAdNetwork on iOS, Google’s Privacy Sandbox on Android, and a modern marketing mix modeling (MMM) platform that future-proofs your measurement.
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Heap
Heap serves as an all-encompassing digital analytics platform that equips companies with a thorough comprehension of their customers' experiences. By seamlessly tracking every user interaction on both web and mobile interfaces, Heap delivers practical insights aimed at enhancing conversion rates, customer retention, and overall user satisfaction. Utilizing sophisticated data science techniques, the platform pinpoints areas of friction and potential growth, empowering businesses to swiftly make informed, data-driven choices. Featuring robust functionalities such as session replays, heatmaps, and AI-enhanced insights, Heap allows organizations to analyze and refine user behavior throughout each interaction. This holistic approach ensures that businesses can continuously adapt and evolve their strategies to meet customer needs effectively.
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Lexer
Lexer is the Customer Data & Experience Platform helping brands like Quiksilver, Igloo, Nine West, Rip Curl, Supergoop!, and more drive incremental sales from improved customer engagement.
As the only CDP built specifically for retail, Lexer combines your customer data from any system into a single view of the customer and enriches it with predictive analytics, third-party data, and custom surveys.
As your all-in-one hub for marketing, ecommerce, retail, and service, Lexer enables every team to independently gain customer insights, segment audiences, orchestrate personalized campaigns, improve service, and measure performance against key metrics and business KPIs.
With a level of care and commitment unique in the SaaS industry, our Success team helps customers develop the technical know-how, process efficiencies, and transformational mindset they need to maximize Lexer’s value.
Lexer has:
> Driven 15x higher campaign revenue than benchmarks [Rip Curl]
> Delivered 600% ROI for total campaign performance [Wondercide]
> Decreased acquisition costs by 50% [Black Diamond]
> Increased revenue from paid channels by 5x [Brand Collective]
> Improved email engagement up to 270% [Harris Scarfe]
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Pricing
Pricing Starts At:
$25,000 per year
Integrations
Company Details
Company:
Capillary Technologies
Year Founded:
2008
Headquarters:
Singapore
Website:
www.capillarytech.com
Media
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Product Details
Platforms
Web-Based
Types of Training
Training Docs
Live Training (Online)
Webinars
In Person
Customer Support
Business Hours
Online Support
Capillary Insights+ Features and Options
Customer Data Platforms (CDP)
Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling
Capillary Insights+ Lists
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