BrandMap® 10
Worldwide, professional researchers prefer a user-friendly and swift tool for the analysis and creation of presentation-ready biplots, correspondence maps, mdpref, and MCA maps. This powerful 64-bit software is compatible with both PCs and MACs. Our unique Brand Projector I enables users to compute and visually represent the necessary attribute alterations for repositioning a brand (column) to any desired location on a map. In addition, Brand Projector II offers researchers the ability to modify attributes (rows) interactively, allowing them to observe the corresponding movement of the brand (column) in real-time. This dynamic interaction enhances the understanding of brand positioning strategies significantly.
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Harmoni
A powerful data analysis and visualization platform specifically designed for market research data. Harmoni can do it all, from data processing to analysis, reporting and visualization, as well as distribution, alerts and distribution. Spend less time processing data and more time analysing it. Harmoni automates your job. Harmoni makes it easy to share valuable and actionable insights with stakeholders. Although market research budgets are shrinking in number, expectations are increasing. Harmoni allows you to slice and dice data as the questions are asked. Harmoni allows you to combine multiple data sources into one usable set. Harmoni supports many data sources including IBM SPSS®, SQL and Microsoft Excel, CSV, tab delimited files, Dimensions and more. Harmoni is integrated with popular market research platforms such as Voxco and FocusVision Decipher.
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GutCheck
In order to thrive and secure a competitive edge in the fast-changing landscape of today's economy, brands must adopt a nimble strategy for market research. Conventional research firms tend to be prohibitively expensive and operate at a sluggish pace, while DIY tools often fail to provide the level of insight required for confident decision-making. This gap in the market led GutCheck to innovate agile market research over ten years ago, earning the trust of the world's most forward-thinking and successful brands to guide their growth strategies and essential business choices. Our distinct agile methodology prioritizes both swiftness and thoroughness, enabling us to extract profound research insights and deliver actionable guidance at the rapid pace necessary for our clients to identify their ideal audience, seize growth prospects, enhance their market presence, and optimize revenue streams. As a result, brands that partner with us can confidently navigate their business landscape and make informed decisions that drive success.
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Naxon Explorer
Delving into the realm of the mind for everyone, Explorer stands out as an affordable and effective neurofeedback system designed for professionals in various fields such as Neuroscience, Psychology, Medicine, Engineering, and Information Technology. Our goal is to democratize brain research, making it accessible to all. The platform seamlessly integrates machine learning and automated pattern analysis, empowering both seasoned researchers and new graduates to investigate neural activity with ease. This opens up vast opportunities for brain exploration and understanding. Central to this innovation are Brain-Computer Interfaces (BCIs), which are sophisticated devices that interpret brain signals, allowing software to analyze the data and execute commands, whether it’s for controlling robotic arms, managing video games, or assessing emotional and cognitive states, including sleep stages. Resembling a lightweight, wireless headband, these devices have the remarkable ability to interpret thoughts in real time, paving the way for groundbreaking advancements in brain research and technology. With such potential, the future of neuroscience is brighter than ever.
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