Basis DSP Integrations

Adloox stands out as the premier independent ad verification platform in Europe, focused on protecting advertisers, agencies, and various buy-side entities from advanced forms of ad fraud while ensuring that advertisements are visible and placed within secure brand contexts. The platform boasts a wide range of functionalities, including mechanisms for fraud prevention, brand safety assurance, attention tracking, and detailed analytics, all aimed at enhancing the performance of programmatic advertising campaigns. Adloox efficiently connects with leading Demand-Side Platforms (DSPs), Supply-Side Platforms (SSPs), and social media networks such as Google Display & Video 360, Meta, Microsoft Xandr, and The Trade Desk. Their offerings are tailored to meet the needs of advertisers, agencies, and publishers alike, equipping them with effective tools to safeguard their media investments, overcome media purchasing hurdles, and protect online assets for long-term revenue generation. Furthermore, Adloox emphasizes transparency and operational efficiency, demonstrated by its dedicated learning center that provides valuable insights into combating programmatic ad fraud. This commitment to education not only empowers users but also enhances the overall effectiveness of their advertising strategies.

Clearboard is a sophisticated marketing analytics dashboard powered by AI, seamlessly integrating data from various sources such as Google Analytics 4, Google Ads, social media platforms, email marketing tools, CRM systems, and more into a single, user-friendly interface. It features real-time dashboards, downloadable reports, personalized overview dashboards, and in-depth KPI views, allowing users to transition effortlessly from broad metrics to specific campaign or platform performance. Additionally, an optional AI assistant is available, enabling users to pose questions in natural language to access unbiased insights. The platform is designed to be accessible even for individuals lacking extensive data analysis experience, offering customizable dashboards, a range of user roles, security measures, permissions, and various visualization formats like charts, graphs, and heat maps. Subscription plans differ based on features such as the number of platform integrations, user counts, customizable dashboards, AI functionalities, and additional integrations, with an enterprise option available for larger teams that require extensive user access, data warehouse connections, and unlimited data capabilities. With its robust features, Clearboard empowers users to make informed marketing decisions by providing comprehensive data analysis in an easily digestible format.

We provide audience data that is both addressable and compliant with privacy regulations, enabling marketers to connect with new customers, improve marketing analytics, gain deeper insights, and enhance the performance of their omnichannel campaigns. You can effectively identify, reach, and engage your ideal customers across various digital platforms. By leveraging the full potential of your data, you can drive business growth. Strengthen your marketing and advertising strategies with a comprehensive understanding of audience data, detailed consumer profile segmentation, and effective omnichannel targeting tailored for specific verticals and seasonal initiatives. Work closely with our audience specialists to create a tailored audience plan that aligns with your campaign objectives. As a premier global provider of audience solutions for insights, personalization, and targeted outreach, Eyeota eliminates the challenges posed by data silos, facilitating integration across diverse industries, digital channels, and product categories. Our approach combines online and offline identifiers to generate robust audience-targeting data, empowering both B2B and B2C brands to optimize their marketing and advertising efforts. Ultimately, this enables brands to not only reach their target audiences but also to build lasting relationships with them.

Peer39 serves as a sophisticated platform for contextual advertising, delivering innovative, cookie-free data solutions tailored for today’s marketers. Its extensive array of tools is crafted to improve targeting precision and campaign effectiveness across multiple digital platforms, encompassing web, mobile, and Connected TV (CTV). The platform is recognized for having the largest and most reliable cookieless pre-bid contextual category library in the industry, allowing advertisers to pinpoint relevant, appropriate, safe, and high-quality inventory for their targeting efforts. Additionally, Peer39 conducts brand safety and suitability evaluations, ensuring that advertisements are placed in contexts that resonate with brand values. With its robust CTV targeting and reporting capabilities, Peer39 guarantees brand safety and transparency across a vast array of channels. Moreover, it equips publishers with tools to optimize their revenue streams by harnessing Peer39's contextual data and analytical insights, making it a vital resource in the evolving digital marketing landscape. In this way, Peer39 not only supports advertisers but also enhances the overall ecosystem for publishers, promoting a healthier advertising environment.

Proximic, a branch of Comscore, specializes in delivering programmatic targeting solutions tailored for advertisers, agencies, and publishers. Focused on the modern advertising environment, Proximic emphasizes privacy-centric targeting methods. Its sophisticated contextual intelligence enables media buyers to effectively connect with their desired audiences without depending on user identifiers, thus improving both the scale and accuracy of targeting efforts. For media sellers, Proximic offers tools for inventory curation that enhance audience monetization and attract a broader range of buyers. The platform is designed for seamless integration with various programmatic platforms, facilitating the activation of audience segments within the user's preferred system. By harnessing Comscore's rich data assets, which include a double opt-in digital panel of more than 2 million individuals, data from 75 million televisions, 100 million connected TV devices, and an extensive range of over 350,000 proprietary topics, Proximic ensures robust targeting capabilities. Additionally, this comprehensive data approach helps advertisers thrive in a competitive landscape.