Amazon Unified Ad Marketplace (UAM) Description

Enhance your revenue stream through a straightforward server-to-server header bidding integration that opens the door to exclusive demand from Amazon and other potential buyers. This approach combines distinctive product advertisements from Amazon with additional buyer demand, ensuring that all bidders are given an equal and transparent opportunity to compete. With just one integration, you can connect to a wide array of buyers, making it easy to automatically establish ad server line items with only a few clicks. Accessing diverse demand is streamlined through a single click-through agreement, which consolidates all earnings into one payment made within a mere 60 days. By facilitating ads from both Amazon and other buyers, you can significantly reduce latency thanks to a single ad call to our server. The Unified Ad Marketplace operates as an invitation-only service, specifically tailored for web publishers who either directly represent their site or have exclusive rights, utilizing Google Ad Manager (previously known as DoubleClick for Publishers or DFP) as their advertising server. Our buyer network on UAM features well-known partners such as OpenX, PubMatic, Magnite, Index Exchange, and Smaato, with plans to continuously integrate new demand partners to keep the list current and expanding. This ensures that publishers can maximize their monetization potential while utilizing the latest bidding technologies available.

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Amazon Transparent Ad Marketplace (TAM) Reviews
Amazon Transparent Ad Marketplace (TAM)
Boost your revenue and minimize latency seamlessly through a single connection to our server-to-server marketplace. Our auction-level analytics ensure that the highest bid is always the victor, with no charges for publishers and just a minimal $0.01 CPM for bidders. Collaborate more effectively with your favorite partners, such as Amazon, while gaining access to over 50 additional buyers. By making a single ad call from your page or app, Transparent Ad Marketplace takes care of the rest on the server-side. You can leverage exclusive Amazon demand and benefit from our expertise in developing scalable infrastructure. A simple SDK setup allows all demand partners to compete simultaneously. Effortlessly integrate with ad-tech services designed to enhance your business growth. These integrations require no additional development efforts and include dedicated support from APS. Expand your partner network with ease, thanks to our turnkey monetization solution suitable for publishers of any scale. The only prerequisite for utilizing TAM is an active connection with the multi-slot header bidding tag from Amazon Publisher Services (APS), ensuring a straightforward path to increased profitability. Overall, this system streamlines ad management while maximizing potential earnings.
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Company Details

Company:
Amazon
Year Founded:
1994
Headquarters:
United States
Website:
aps.amazon.com/aps/unified-ad-marketplace/

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