Amazon Personalize Description

Amazon Personalize allows developers to create applications utilizing the same machine learning (ML) technology that powers real-time personalized recommendations on Amazon.com, all without requiring any prior ML knowledge. This service simplifies the development of applications that can provide a variety of personalized experiences, such as tailored product suggestions, reordering of product listings based on user preferences, and individualized marketing campaigns. As a fully managed ML service, Amazon Personalize surpasses traditional static recommendation systems by training, tuning, and deploying custom ML models that offer highly tailored recommendations for various sectors, including retail and media. The platform takes care of all necessary infrastructure, managing the complete ML pipeline, which encompasses data processing, feature identification, selection of optimal algorithms, and the training, optimization, and hosting of the models. By streamlining these processes, Amazon Personalize empowers businesses to enhance user engagement and drive conversions through advanced personalization techniques. This innovative approach allows companies to leverage cutting-edge technology to stay competitive in today's fast-paced market.

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Company Details

Company:
Amazon
Year Founded:
1994
Headquarters:
United States
Website:
aws.amazon.com/personalize/

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Amazon Personalize Screenshot 1
Amazon Personalize Screenshot 1
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Product Details

Platforms
Web-Based
Types of Training
Training Docs
Training Videos
Customer Support
Online Support

Amazon Personalize Features and Options

eCommerce Personalization Software

A/B Testing
Abandoned Cart Email
Dynamic Pricing
Offers & Discounts Notifications
Personalized Site Navigation
Product Recommendations
Reporting / Analytics
Social Insights

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