Amazon Marketing Cloud Integrations

Emerging startups and established Fortune 500 companies alike, whether in B2B or B2C sectors, are drawn to selling on Amazon for one compelling reason: the platform boasts a staggering 300 million customers shopping across its global stores. When you utilize Fulfillment by Amazon (FBA), you can leave the logistics of shipping, returns, and customer service in our capable hands, but if you prefer to manage shipping independently, that option is also available. You have the flexibility to select from various selling plans, product categories, and fulfillment methods that align perfectly with your business objectives. Amazon operates on four core principles: a focus on customer satisfaction rather than merely competing with others, a drive for innovation, a dedication to operational excellence, and a vision for long-term success. Our aspiration is to become the most customer-centric company on Earth, the best employer, and the safest working environment globally. With features such as customer reviews, 1-Click shopping, tailored recommendations, Prime, and Fulfillment by Amazon, alongside services like AWS, Kindle Direct Publishing, and devices including Fire tablets and Amazon Echo, we continue to innovate. As we expand our offerings, we also uphold initiatives like The Climate Pledge, reinforcing our commitment to sustainability while enhancing the shopping experience for all.

If you're in need of computing power, database solutions, content distribution, or various other functionalities, AWS offers a wide array of services designed to assist you in developing advanced applications with enhanced flexibility, scalability, and reliability. Amazon Web Services (AWS) stands as the most extensive and widely utilized cloud platform globally, boasting over 175 fully functional services spread across data centers worldwide. A diverse range of customers, from rapidly expanding startups to major corporations and prominent government bodies, are leveraging AWS to reduce expenses, enhance agility, and accelerate innovation. AWS provides a larger selection of services, along with more features within those services, compared to any other cloud provider—covering everything from fundamental infrastructure technologies like computing, storage, and databases to cutting-edge innovations such as machine learning, artificial intelligence, data lakes, analytics, and the Internet of Things. This breadth of offerings facilitates a quicker, simpler, and more cost-effective transition of your current applications to the cloud, ensuring that you can stay ahead in a competitive landscape while taking advantage of the latest technological advancements.

Revive is a humorous photo animation application that simplifies the process of turning any picture into an engaging animation. This user-friendly AI tool allows anyone, regardless of editing experience, to transform images effortlessly with just a single tap, making them sing or talk. With Revive, dull photos become entertaining and quirky, perfect for sparking conversations in messaging apps or garnering comments on social media platforms. You can easily animate photos featuring faces for an instant comedic effect, whether you're editing sketches, memes, or other images. Breathing life into your visuals is simple: upload a photo, select a desired audio clip, and with one tap, watch the magic unfold as your picture dances and performs. Share your creations with friends across social media and enhance your online presence by replacing traditional photos with lively animations. Don’t miss out on the chance to join viral trends—Revive allows you to create shareable video hits without the need for filming. Just let your imagination run wild and let Revive do the rest.

Amazon Ads supports the growth of businesses and brands, regardless of their size. If your aim is to enhance brand visibility, promote your products, services, or brand, stimulate purchases, or boost customer loyalty, we provide the essential tools to identify the ideal advertising solutions that yield tangible results. To help you begin, we offer an overview of the advantages of digital advertising, information on Amazon Ads' diverse product offerings, a framework for establishing advertising objectives, and a glossary of frequently used industry terms. The ever-present digital landscape has created innovative avenues for customers to find, explore, and purchase products and brands. Digital advertisements can take various forms, including text, images, or videos, and can be found across multiple platforms, such as websites, social media, and streaming services. The realm of digital advertising presents numerous benefits, allowing businesses to connect with their audience in more meaningful ways. By leveraging these opportunities, companies can maximize their reach and engagement effectively.

Our focus is on ensuring that data is secure and effortlessly accessible for businesses. The Safe Haven platform enhances customer intelligence, facilitates large-scale engagement, and fosters innovative opportunities for business expansion. Designed for the contemporary enterprise, our platform grants comprehensive control over data access and usage through top-tier software solutions for identity management, activation, and data collaboration. You can harness data access to uncover valuable business insights and boost revenue, all while keeping strict oversight of how data is used. Effectively connect with your target audiences across various channels, platforms, publishers, or networks, while securely converting data between identity realms to enhance outcomes. Safeguard your customer information using cutting-edge privacy-preserving technologies and sophisticated methods that limit data movement, yet still allow for the generation of insights. In doing so, you empower businesses to thrive in a data-driven landscape while upholding the highest standards of data protection.

Foursquare is the leading independent location intelligence platform, helping businesses unlock the power of location across marketing, analytics, and product development. With Foursquare Attribution, brands can measure how omnichannel campaigns drive real-world outcomes like store visits and sales across 550+ media partners. Foursquare Audience enables marketers to build high-intent, visitation-based segments, while Foursquare Proximity allows for real-time, privacy-first geofencing to reach consumers based on their current location—both available via self-serve or managed service. For analysts and geospatial teams, Foursquare Studio provides a powerful, browser-based platform to visualize and analyze large-scale spatial data. Developers can access the world’s most accurate and detailed POI database—over 100 million places across 200+ countries—through Foursquare Places and Foursquare Places API, enabling location search, tips, photos, and geotagging within apps. Foursquare Movement SDK powers real-time, location-aware experiences by capturing behavioral context to enrich apps, personalize content, and inform smarter decisions.

LienTracker® Online was created to simplify the process of managing mechanic’s liens by removing the complexities associated with software updates and offering users a comprehensive tool for their needs. Acting as a centralized platform, LTO allows users to input project details, produce necessary notices, and monitor important deadlines seamlessly. This ensures that users will never overlook a deadline again, thus safeguarding their entitlement to payment! The intricate tasks of gathering project information, generating notices, mailing documents, tracking deadlines, and navigating the diverse mechanic’s lien regulations across states can be overwhelming when extending credit. LienTracker® Online is an innovative cloud-based solution, supported by a dedicated team ready to assist via phone, chat, or email whenever needed. Users can create and oversee an unlimited number of projects while generating legally compliant notices with ease. With over fifty years committed to empowering credit professionals to receive their payments, nearly a million individuals have reaped the benefits of our extensive in-person and online training seminars and webinars, marking us as a leader in this field. By utilizing LienTracker®, you not only enhance your efficiency but also join a community of professionals dedicated to financial success.

The heightened level of global competition presents challenges for companies striving to thrive in the current marketplace. As a result, these businesses are increasingly focused on fostering deeper connections with customers, channels, shoppers, and consumers to enhance their sales performance. Traditionally, consumer products firms have faced a surplus of solutions across their front office, complicating their operational efficiency. To tackle this issue, Accenture and Salesforce aim to create a unified engagement system for sales processes, merging Salesforce's capabilities with Accenture's vast expertise in the consumer goods sector. By utilizing Accenture Cloud Trade Promotion Management, organizations can effectively plan and implement successful promotional campaigns while gaining insights into trade investments, expenditures, and profitability. Additionally, Accenture Cloud Retail Execution empowers management and field sales teams to execute more precise and compliant promotions, ultimately driving better outcomes for the business. This collaborative approach not only simplifies processes but also positions companies to navigate the complexities of the modern retail landscape more effectively.

Amazon Video Ads provide a platform for advertisers to connect with Amazon shoppers through targeted video content displayed on Amazon’s sites, mobile applications, and the wake screen of Fire tablets. Deliver your brand's message effectively by utilizing out-stream autoplay videos that promise an engaging advertising experience. These video ads begin playback automatically once the content is at least 50% visible on the viewer’s screen, though the audio is muted by default and requires user interaction to activate. If the video moves out of sight, autoplay will cease until it reappears. It is important to avoid incorporating call-to-action elements that prompt users to click, as clicking the video player will enable sound and potentially restart the video. Typically, Amazon video ads feature the advertiser's logo, a text headline, and a call-to-action link next to the video display. This standardized layout simplifies the process, as it eliminates the need for creative design assistance from Amazon Advertising and is accessible for both mobile and desktop use. Additionally, advertisers can benefit from the extensive reach of Amazon’s audience, enhancing their brand visibility across various platforms.

Accessing the credit report and score of potential clients or trusted individuals who have granted you permission can be invaluable in various situations, such as a landlord assessing a tenant, an attorney guiding a client, or a parent offering financial advice to a child. By utilizing Experian to check someone's credit report and score, you can trust that you are obtaining the data directly from the credit bureau rather than relying on potentially inaccurate sources like faxes or printed documents. This secure authorization process allows consumers to grant access to their credit information, which can streamline the experience and reduce paperwork. As a result, you can make informed decisions more swiftly, enhancing efficiency in your evaluations. Ultimately, this modern approach fosters better financial transparency and quicker decision-making.

Amazon DSP serves as a programmatic advertising platform that enables you to buy ads effectively to engage both new and existing audiences across various digital spaces. Leveraging exclusive insights and consumer purchase behaviors, this platform allows you to connect with the most pertinent audiences wherever they interact online. You can strategize your marketing initiatives using valuable insights and evaluate performance through detailed reports, all provided at no extra charge. To uphold quality and brand integrity, we implement meticulous reviews across review platforms and conduct real-time bidding assessments. The latest enhancements in Amazon DSP include innovative machine learning models designed to boost campaign efficacy and assist advertisers in reaching untapped audiences. By exploring how Amazon DSP can facilitate the development of programmatic advertising campaigns, you can better shape your marketing strategies based on data and analytics. Additionally, consider enrolling in our Amazon DSP certification program to enhance your expertise and learn how to fine-tune your advertising strategy effectively. This certification will not only validate your knowledge but also equip you with practical skills to navigate the dynamic advertising landscape.

Your brand can leverage Amazon Brand Lift to gauge various metrics such as recognition, attitudes, preferences, favorability, intention, and recall related to your advertisements. Insights from the Amazon Shopper Panel community contribute valuable information on how your campaigns perform against your brand measurement objectives. The studios associated with Amazon's Brand Lift are specifically crafted to help advertisers assess the effectiveness of their campaigns within the upper and middle sections of the marketing funnel in a straightforward, prompt, and secure manner. With Amazon Brand Lift, you can observe a comprehensive increase in brand metrics for your advertisements while also breaking down the aggregate survey findings by audience demographics, including age, family income, gender identity, advertisement frequency, ad type, and the devices used. You can select the specific campaign for evaluation, formulate survey questions with the help of provided templates, and access your study outcomes whenever needed. Additionally, results can be obtained directly through the Amazon Ads API, ensuring that you have a continuous stream of data to refine your advertising strategies. This comprehensive approach not only enhances your understanding of consumer perception but also aids in making informed marketing decisions.

Insights from Chief Marketing Officers (CMOs) play a crucial role in guiding advertisers to effectively allocate budgets, refine campaign strategies, and enhance media return on investment (ROI). By establishing a cohesive perspective on marketing efforts, CMOs facilitate a comprehensive approach to funnel management. Advertisers are able to assess the efficacy of strategies deployed at various stages of the sales funnel. Additionally, article-level reports generated by CMOs reveal the connections between target audiences, geographic locations, and the performance of different ad creatives. This data empowers marketers to swiftly adapt their tactics, thereby boosting overall campaign performance. Furthermore, Omnichannel Statistics (OCM) serves as a tool for advertisers to evaluate the cumulative impact of their advertising approaches on consumer behavior both on and off Amazon, even while campaigns are still running. CMOs integrate insights from all available channels, encompassing both online and offline shopping patterns. It's worth noting that all Amazon Ads products prioritize user privacy and security, ensuring that all reporting is done in an aggregated and anonymized manner. This comprehensive data not only fosters informed decision-making but also enhances the strategic planning process for future campaigns.

Salesforce Data Cloud serves as a real-time data platform aimed at consolidating and overseeing customer information from diverse sources within a business, facilitating a unified and thorough perspective of each client. This platform empowers organizations to gather, synchronize, and evaluate data in real time, thereby creating a complete 360-degree customer profile that can be utilized across various Salesforce applications, including Marketing Cloud, Sales Cloud, and Service Cloud. By merging data from both online and offline avenues, such as CRM data, transactional records, and external data sources, it fosters quicker and more personalized interactions with customers. Additionally, Salesforce Data Cloud is equipped with sophisticated AI tools and analytical features, enabling businesses to derive deeper insights into customer behavior and forecast future requirements. By centralizing and refining data for practical application, it enhances customer experiences, allows for targeted marketing efforts, and promotes effective, data-driven decisions throughout different departments. Ultimately, Salesforce Data Cloud not only streamlines data management but also plays a crucial role in helping organizations stay competitive in a rapidly evolving marketplace.

Flywheel is at the forefront of implementing the Usage Based Insurance (UBI) model specifically tailored for the taxi sector. This innovative approach allows taxis to pay based on mileage, with rates that fluctuate according to how much they are used, and it is poised to become a standard practice. Thanks to Flywheel's precise tracking of every mile logged on the platform, we have established partnerships with insurance providers to offer affordable insurance solutions for our fleet partners. With the Flywheel app, you can easily request a taxi ride from virtually anywhere, ensuring that a qualified and professional driver will arrive to transport you safely to your chosen location. Simply take any cab, and once you’re inside, use the app to press a button that facilitates automatic payment via your registered credit card. By joining the Flywheel network, you gain access to a broader range of rides and delivery options. Equipped with the most reliable and certified real-time softmeter on your mobile device, you can trust that you will always know the exact fare. This not only enhances the riding experience but also builds customer confidence in the pricing structure.

During periods of significant global economic disruption, executive teams are compelled to quickly reevaluate their strategies, priorities, and areas of emphasis. While some may choose to adopt a more conservative stance, others might recognize an unexpected yet distinctive opportunity to foster positive transformation within their organizations. Presently, there exists an unparalleled opportunity to reshape enterprises; this includes integrating new, agile operational methods, enhancing innovation, and improving customer interactions, all while uncovering fresh revenue streams, cutting costs, and possibly executing these changes on a larger scale than ever before. The Capgemini Intelligent Automation Platform stands out as a specially designed, plug-and-play solution that facilitates the efficient delivery of IT, application services, and business operations, ensuring that intelligent automation reaches its fullest potential so businesses can derive maximum value throughout their operations effortlessly and at scale. The CIAP transitions organizations from a narrow, operations-centric view of automation to a comprehensive, enterprise-wide implementation strategy, allowing for greater effectiveness and efficiency across all functions. Through this transformation, companies can not only adapt to current challenges but also position themselves for future success and resilience.

Pacvue, a commerce acceleration platform, empowers businesses to find the most valuable opportunities, increase sales, and streamline their daily operations. The platform integrates retail media, commerce management and measurement to turn insights into actionable recommendations. Pacvue is your guide to help you see further, think larger, and move faster in your commerce journey.

Our team takes great pride in the precision of the product data feeds we offer. The evolution of our Commerce Intelligence solutions has made them an essential component of our robust eRetail suite, enabling us to gather data for more than 60 million SKUs daily. Our Feed Management solution not only creates and optimizes but also manages product data feeds to help retailers enhance their sales on platforms like Google Shopping and other data-driven channels. BuyNow seamlessly links customers to real-time pricing, no matter where they are browsing online. By transforming every digital interaction into a shoppable experience, we provide customers with an effortless path to purchase. Additionally, our Consulting team is dedicated to crafting the digital commerce solutions of tomorrow, and we thrive on envisioning and developing innovative strategies to ensure our clients maintain a competitive edge. Our commitment to staying ahead of market trends allows us to continually refine our offerings.

To create exceptional customer experiences, unlock the full potential of customer information. Treasure Data's Enterprise Customer Data Platform combines all types of customer data from online, offline, and IoT devices to unlock the critical business insights required to drive business growth. Data points can be compared to musical notes. They are small but have a lot of potential. Simply put, we are an independent CDP that has proven experience solving complex data problems for enterprises. We have 170+ connectors that can be used with any technology stack. They are schema-flexible and can ingest any type of data. We provide enterprise-level security, scalability, and continuity to help you unlock the power of customer information to deliver exceptional brand experiences at scale. All your customer interactions online and offline are captured. All brand interactions can be analyzed in detail.