ActiveCampaign Reviews

Summary: Overall, ActiveCampaign is an excellent marketing tool that helps us achieve our marketing goals with fewer headcounts. Its marketing segmentation feature is outstanding, it helped us to improve our conversion rates.

Positive: -ActiveCampaign is an excellent Omnichannel marketing tool for small and mid businesses.
-It's easy to use, also you can create personalized emails for groups without any code.
-Supports instant email delivery.
-Bounce rates are much lower as compared to other marketing tools.

Negative: Segment reports brings very less data to analyse.

Summary: I'd give 5 out of 5 stars to ActiveCampaign. Its dashboard is unified and constructed well which gives every section of data in one place. Lead computing is made easy. The ActiveCampaign made setting up email campaigns for reaching wider audiences incredibly easy by allowing me to set up regular reminders for deals.

Positive: We used ActiveCampaign to build relations with customers and to generate good-quality leads. The drag-and-drop option is very practical in my case. You don't need a separate CRM as it is already integrated. It has an intuitive UI, hence usability is easy.

Negative: When I try to use ActiveCampaign on a large scale its performance gets slightly decreases. The contact manager is not the best.

Summary: ActiveCampaign is an intuitive platform that emphasizes subscriber profile segmentation to get new customers. Its unified marketing channels gives us to generate leads with simple work. Overall, ActiveCampaign is an ideal platform for email marketing.

Positive: Anyone can create well-designed professional newsletters by dragging and dropping templates. The deliverability rate of emails is high. Emails are optimised for mobile clients. The user interface is very responsive. Helps to deliver more personalized campaigns.

Negative: I have faced API config issue, but thanks to their customer support now everything has been fixed.

Summary: I really liked how ActiveCampaign puts customer relations and email marketing on the same table. It's incredibly easy to customize the layout on this platform. It also supports integration with Salesforce. Overall, I highly recommend ActiveCampaign if you want to develop a strong and effective campaign that pulls out a quality lead.

Positive: There are many features I loved, but the topmost feature that no other platforms offer is its detailed performance reporting. This feature gives me every point of metrics to analyze my running campaign. The UI/UX design is very appealing in my opinion. Also, you can integrate with ECommerce to send transactional and sales emails.

Negative: Email personalization is something that ActiveCampaign lack behind.

Summary: I loved the experience I got with ActiveCampaign, the main reason why our company increased this platform is because it offered us various services and quite unique functions that my back would allow us and we need advertising, in addition, I perceived that this platform offered us services at prices quite accessible, I must emphasize that each of the plans offered by this platform have a very affordable price for all types of companies, so I recommend it for a small, medium or large company. The experience we have had with this platform has helped us to expand the advertising of our financial services, we are a company that is constantly looking for new clients to offer financial services, so this platform has allowed us to create campaigns to attract new clients, in addition to , we can manage all the clients, let José know I'm negotiating through this same platform, since it has a very useful integrated CRM. I love the way this platform that allows me to obtain clients and at the same time carry out the corresponding negotiations, is a very useful system that helps me optimize all the sales of our company, it really is incredible.

Positive: ActiveCampaign is not only a platform that focuses on the creation and distribution of advertising campaigns, with the help of this platform you can automate your company's marketing system, you can also create active campaigns for all customers and at the same time you can control the amount of sales that you can generate within the CRM system that is available within this platform. One of the main things that I like about this platform is the marketing automation system, as this system allows me to automate all kinds of responses for new customers, for example, if a customer has purchased one of our services, they will receive a automated email thanks to the CRM system, in addition, when a client interacts with any part of our services page, they will receive an automated email thanks to this system. Another thing that I like about this platform is the great variety that exists when choosing a template for any of the campaigns, there are many templates available within the list of this platform, these templates help you to create a very attractive campaign and with an optimal and unique design, I love the number of designs available to implement to any of the campaigns.

Negative: I have never really had any type of failure with this marketing automation system, since it came to our company we have been able to enjoy an excellent system that allows us to expand the advertising of the entire financial services company, I loved all the experience I had With this platform, at no time did it present any type of error, everything in this campaign was sent to our clients and we have been able to monitor them in real time without any type of complication, in addition, our campaigns have always been active or until we deactivate them, at no time have we presented any type of drop in the campaigns that we have sent to our clients. I am very happy with all the experience obtained so far, I hope you are well and continue to be so without any kind of failure, since this platform is really worth it.

Summary: We moved to ActiveCampaign from Mailchimp because we needed something that could provide advanced segmentation using ecommerce data. It is so simple to use that even my mother (business partner) who is not very techy found it surprisingly easy.

We now have the ability to have advanced email automation without having to use a tool that we barely understand. All of the processes and intuitive and improve efficiency.

Positive: ActiveCampaign provides advanced email and CRM automation without a complicated or convoluted user experience.

It's great for email marketing and CRM if you don't want to use 2 different tool.

There are so many great ways to segment your audience that it has given us new ideas for email campaigns based on the behaviours and actions performed by our customers at different stages in the customer journey.

They have a wealth of content on how to use the tool and how to get more from email marketing.

The support is fantastic, their web chat agents are very knowledgeable about the tool's features and can help you with technical questions very quickly and efficiently, no waiting 24 hours for a reply.

Negative: The price is a bit high for bootstrapped family startup but it is definitely worth the money.

They need to add more advanced features for their Conversations web chat bot but it's at a very competitive price so you can't really complain.

Summary: Active Campaign transforms our email marketing strategy and standard. Our marketing went to the next level.
Overall, Active Campaign is a significant software to drive productivity.

Positive: The user experience design is awesome. It transforms marketing with least of efforts. The email marketing campaigns can collaborate with sales and leads the team. This email marketing software is fantastic no downside.

Negative: I don't have any bad experience to share. Go for it.

Summary: We are very much impressed with ActiveCampaign. It enables the best email automation for small business marketing. Using this platform you can easily reach and engage with new customers. Its campaign monitoring provides top-notch data analysis.

Positive: You can easily adapt and customize this solution for your marketing. The email schedule works flawlessly and it comes in very handy when you are running targeted campaigns. The drag and drop layout designs work very smoothly. It helps you monitor deep data of the campaign to analyze.

Negative: I didn't like its complex contact management option.

Summary: If you are searching for an automated email marketing tool, then ActiveCampaign is the best option to select. In terms of functionality, it delivers every essential feature to reach interested subscribed users.

Positive: Its a cost-effective and better than social media marketing in terms of effectiveness.
Straightforward campaign building process.
Easy to target users who are interested in business products.
Building a good relationship.

Negative: Its a super-fast email marketing platform. No cons.

Summary: Its a very convenient sales CRM automation platform. It allows us to automate our sales and contact management. It also gives us email marketing management in one place. We had an overall positive experience with it.

Positive: #1- Helps to automate customer relationship management and save time.
#2- it allows us to have marketing and sales management in one place.
#3- It includes email, live chat and social media marketing.

Negative: #1- We had an overall excellent experience with it.

Summary: Overall it's a great tool and I'd recommend that anyone use it for their business. Especially if you need automations.

Positive: Great way to set up your automations for emails and to send campaigns. Very powerful tool and has a CRM too.

Negative: It is not super straight forward so you might run into some limitations

Summary: Overall it's a powerful platform that keeps improving. I'd recommend it to anyone and everyone and use for all our clients.

Positive: Such a powerful tool that includes just about anything you might need and puts it together. Love the ease of creating and sending emails.

Negative: It is a little tricky for users to figure out how to set up.

Summary: Love it - recommend for any b2b SaaS or anyone using long complex drips. Great ROI!

Positive: Very robust. You can do anything you can dream of.
And BEST customer service.

Negative: The CRM could use a bit of an update - better reporting - but it's a bonus.

Summary: Among the many marketing automation platforms available to companies trying to provide individualized and focused client experiences, ActiveCampaign is particularly noteworthy. Its multi-channel communication capabilities, CRM connection, and extensive feature set make it an invaluable tool for managing client relationships at every stage of their lifespan.

Positive: ActiveCampaign is renowned for its potent marketing automation features, which enable companies to design intricate and tailored marketing campaigns. Lead scoring, behavior-based automation, and email marketing are examples of automation features.

Negative: Even though ActiveCampaign has a lot of functionality, startups and smaller companies might want to take the cost into account. While choosing a plan, organizations should evaluate their unique feature demands as well as their budget.

Summary: ActiveCampaign has been an unbeatable platform to improve the creation of all kinds of advertising campaigns, thanks to this platform we have been able to create a greater number of advertising campaigns taking care of their design, this platform has provided us with a very attractive design for our campaigns, We have been able to, images, interactive videos and we have also been able to customize each campaign through templates designed within this platform, achieving an optimal design by investing less time in the creation of the campaign. In general, this platform has performed excellently and has provided a system that has helped us understand the total number of leads obtained, allows us to transfer each client to our CRM system in a very few steps, and provides us with reports detailed and in real time that help us understand the progress we have in the audience for each campaign, I am very satisfied with the results obtained.

Positive: ActiveCampaign is an incredible platform to improve the creation of all kinds of campaigns, one of the first positive things about this platform is the great marketing automation system that it has built-in, this system allows you to configure automated responses for the requirements of all clients when interact with a specific campaign, you can create automated systems to perform various actions, immediate responses, immediate information delivery and much more, you can really create any automated system thanks to this marketing automation. Another thing that I liked about this platform is that it has a built-in system to identify the number of potential customers in real time and is capable of counting the entry to campaigns through bots. This counting is quite deficient for us, since it allows us to detect the actual flow of customers and detect repetitive entries by bots to our campaigns. In addition, within this platform advertising campaigns as a whole, this greatly favors collaboration in my marketing sector within my company, since we can create interactive campaigns with the collaboration of colleagues from our work team, and thus culminate a campaign in less time.

Negative: Despite the fact that the sending and creation of campaigns within this platform is quite good, it is important to highlight that the main negative aspect of this platform is that when many campaigns are sent repeatedly to the email of a specific client, in sometimes that inbox will detect some emails as spam, this will cause customers to not be able to correctly view these campaigns, they access the spam folder, this is also quite complicated and negative since this spam folder will cause you to have less access from customers to your campaigns. Another negative point of this platform is that the support team is not that efficient, I have contacted the support team on several occasions and I have received very late responses to my requirements.