Our dedication lies in crafting an exceptionally engaging online music environment for users, while also enhancing artists and their music through cutting-edge technological advancements. Members of KKBOX enjoy a variety of exclusive content, including videos, artist interviews, and live concert updates, as well as entertainment news. With the innovative ‘Listen with’ feature, KKBOX allows you to share listening experiences with friends and favorite artists, enabling real-time chats while enjoying music together. The annual KKBOX Music Awards highlights the platform's significant influence in the Asian music industry. Launched in 2014, KKTIX provides online ticketing alongside KKBOX Live concert streaming, ensuring you can attend the shows you desire regardless of your location. This brand book aims to offer a comprehensive understanding of KKBOX, detailing our journey, mission, and fundamental values. Furthermore, it clearly outlines KKBOX’s brand identity, including the voice and image, alongside specifications for the logo, color palette, typography, and visual design elements, to maintain consistency across all communications. By delving into this brand book, you will grasp the essence of what KKBOX stands for and how we connect music lovers with their passion.