Best Free Media Planning Software of 2025

Empowering brands, agencies, publishers to know and grow their audiences with an intelligent audience platform.

FatTail is transforming the advertising landscape by creating innovative sales, operations, and marketplace solutions that empower publishers to take charge of their strategies. Central to our approach is an adaptable Revenue Management Platform designed to enhance monetization, streamline control, and facilitate growth. Rather than forcing you to modify your existing business practices to fit our model, our software is tailored to integrate seamlessly with your current operations, helping you achieve your goals with increased speed, efficiency, and profitability. As a global leader in advertising technology, FatTail offers the only integrated supply platform that combines direct and programmatic capabilities. Our cloud-based solutions grant publishers comprehensive command over media planning, sales, and revenue generation across diverse advertising products and channels, while also providing differentiated “top of the funnel” inventory sourced from the most reputable brands in the industry. This unique approach ensures that our clients can maximize their potential while maintaining the integrity of their established practices.

AdRacer offers a comprehensive solution for planning, managing, and optimizing advertising campaigns across diverse media channels. With support for managing multiple markets, categories, and brands, the platform uses customizable flowcharts to visualize complex marketing structures efficiently. It includes ready-to-use templates for media plans as well as the flexibility to create fully personalized plans tailored to specific campaign goals. One of its key features is Strateguide, which helps users calculate effective advertising frequency and reach to enhance media strategies. The platform’s reporting capabilities allow marketers to generate detailed post-buying and summary reports with various time breakdowns and data contexts in just a few clicks. Users can also customize the color themes of their plans to align with their company’s branding. AdRacer is designed to improve collaboration and productivity within marketing teams and agencies. Its easy-to-use interface makes daily media planning less time-consuming and more strategic.

ContentCal, a company under the Adobe umbrella, simplifies the process of managing your content marketing and social media strategies, allowing you to channel your energy into creativity and strategic planning. It enables synchronization across multiple channels and teams, streamlining communication and enhancing engagement efforts. With a focus on ensuring seamless global and regional content visibility, it facilitates the effective execution of campaigns. The platform is intuitively designed, allowing users to become proficient in just 15 minutes. You can create, curate, share, draft, and organize your content and campaigns on a worldwide scale. It also allows for the comparison and sharing of best practices, providing insights into what strategies yield the best results and when to implement them, while offering robust reporting on post-performance across the organization. Additionally, users can manage inboxes and track mentions and messages across various channels. Established by a group of agency marketers, ContentCal emerged from the desire for straightforward yet advanced tools to create and disseminate content, along with the need to share that content for client feedback and approval seamlessly. This approach fosters collaboration and enhances the overall efficiency of the content creation process.

Identable.io, a cutting-edge digital marketing platform, empowers businesses with intelligent automation, seamless social media planning and advanced tools. Whether you are a startup looking for a way to increase your brand's presence or if you are an established company looking to optimize your marketing workflow Identable.io offers innovative solutions that drive efficiency and engagement. Identable.io's features, such as customizable content calendars and AI-driven analytics and automated publishing, transform the way businesses approach their online presence. They enable smarter strategies with measurable results. At Identable.io we believe that digital marketing should be accessible, effective and effortless for all.

EasyInsights was created by marketers for marketers. EasyInsights allows you to create Marketing Dashboards and reports for your clients in minutes. This is done by syncing the marketing data source of your choice with your BI tool. This will increase client retention by automating dashboards and reporting to clients. EasyInsights generates insightful & actionable data. We also offer Custom attribution models. Server to server integration. Automated emails reports. Cohort reports for strategic planning. Data warehousing solutions.