Best Marketing Software for Sprout Social

HubSpot is an AI-powered customer platform with all the software, integrations, and resources you need to connect your marketing, sales, and customer service. HubSpot's connected platform enables you to grow your business faster by focusing on what matters most: your customers. HubSpot CRM is more than just a tool. It's the lifeblood of your business. Our CRM is the ultimate solution to empower your team to create deeper customer relationships. It transforms how you interact with your clients. It offers a seamless integrated platform for sales and marketing, as well as customer service. HubSpot CRM gives you unparalleled insight into your customer interactions. It's all organized in a simple, intuitive dashboard that will increase the efficiency of your team. Our platform is designed to grow with your business, providing scalable solutions to adapt to changing business needs. HubSpot CRM also offers a robust, free version that is packed with essential features. This makes it the ideal choice for ambitious businesses. HubSpot CRM is the future of customer management. Every interaction with customers is an opportunity to grow. Get a demo to learn about our premium software, or get started with our full suite of free tool.

Zendesk serves as a robust customer service platform aimed at optimizing support processes and improving the overall experience for customers. With an extensive array of features such as automated AI tools, messaging, live chat, and customizable workflows, it empowers companies to deliver tailored and effective support through various channels. The platform also integrates effortlessly with other applications and offers real-time analytics, enabling organizations to make informed, data-backed choices. Designed to accommodate businesses of any scale—from emerging startups to established corporations—Zendesk prioritizes scalability, security, and the satisfaction of its users. Ultimately, its versatile solutions ensure that companies can adapt their customer service approach to meet evolving demands efficiently.

Familiarize yourself with your clientele for a more profound insight into their behaviors. Google Analytics equips you with essential, cost-free resources to evaluate your business data seamlessly in a single platform. The newest version, Google Analytics 4 (GA4), enhances the previous analytics system by offering a more in-depth and holistic view of user interactions on both websites and applications. Emphasizing user privacy, GA4 utilizes event-driven tracking rather than traditional session-based methods, facilitating a more versatile and nuanced approach to data gathering. It introduces sophisticated capabilities such as tracking across different platforms, insights powered by machine learning, and predictive analytics to aid businesses in comprehending customer pathways and making informed decisions based on data. Additionally, with its improved compatibility with Google Ads and the ability to customize reports, GA4 empowers companies to refine their marketing strategies while remaining compliant with changing privacy standards, ultimately leading to more effective customer engagement. As businesses continue to adapt to the digital landscape, leveraging these tools will be crucial for sustained success.

We hold the conviction that individuals ought to enjoy the freedom to express themselves, exchange thoughts, and engage in meaningful conversations, as we recognize that such creative liberties pave the way for diverse voices, innovative formats, and endless possibilities. Additionally, we assert that access to information should be straightforward and available to all, with video serving as a significant medium for education, enhancing understanding, and capturing global events, whether monumental or subtle. It is our belief that every person deserves an opportunity to gain visibility, establish a business, and achieve success on their own terms, emphasizing that it is the people, rather than gatekeepers, who should determine what resonates widely. Furthermore, we advocate for the ability to connect with supportive communities, dismantle obstacles, and unite across borders based on shared interests and passions. Explore opportunities with YouTube for Business and discover the advantages of YouTube Ads to elevate your brand.

Bitly serves as a robust link management platform designed to equip individuals, brands, and organizations with scalable and secure tools for personalizing, sharing, and monitoring their content links, all while gathering valuable data and insights with each click. Beyond improving deliverability and click rates, the comprehensive link-level analytics provide essential insights into user engagement, empowering your team to make more informed decisions regarding content and communication strategies. Additionally, by activating the auto-branding feature, you can ensure that your brand identity stays visible in every shortened link directing to your website, further enhancing brand recognition and ownership. This approach not only maximizes the effectiveness of your links but also contributes to a deeper understanding of audience interaction with your digital content.

Rebrandly is the leading platform for branding and shortening URLs, enhancing brand visibility, boosting conversion rates, and providing detailed link analytics. Trusted by global brands like Versace and PayPal since 2015, Rebrandly supports businesses big and small from our US, Rome, and Dublin offices. Our platform is ideal for both general users and those with advanced needs, offering robust APIs for various link-related projects. Key features include a UTM builder, link retargeting, mobile deep linking, URL routing, open graph control, and comprehensive analytics. Rebrandly stands out with its ability to manage multiple domains and permissions across workspaces, ensuring a tailored experience. Quickly create branded links with our browser extension and manage them through our dashboard, where detailed analytics help inform your strategy. Register a new domain from over 2,000 extensions with us, getting started in minutes. Branded links boost your brand’s visibility and can increase click-through rates by up to 39% compared to generic URLs. Rebrandly isn't just a tool; it's a game-changer for digital marketing strategies.

Connect with your customers at no cost through Google. By utilizing a Google Business Profile (previously known as Google My Business), you gain access to much more than just a standard business listing. This complimentary profile enables seamless interaction with customers on both Google Search and Maps, enhancing your visibility. You have the opportunity to showcase your business's distinctiveness by uploading photos and sharing special offers, which can entice potential customers to choose your services repeatedly. Your audience is eager to reach out, whether it’s through phone calls, messaging, or posting reviews. With an expansion in transaction options, your potential to increase sales has never been greater. You can monitor various interactions such as clicks, calls, bookings, and follows, allowing you to understand customer engagement with your profile. Furthermore, managing these connections in a single, convenient location simplifies the process of tracking your business's performance on Google.

Supermetrics began with a bold idea: to make marketing data simple and accessible for businesses everywhere. What started as a small project has grown into a pioneering marketing intelligence platform trusted by over 200K organizations worldwide, including renowned brands like Nestlé, Warner Bros, and Dyson. From the beginning, Supermetrics has been driven by a mission to empower marketers and data analysts with seamless data access and mastery, no matter where they are on their journey. The platform has evolved into an easy-to-use solution that extracts and consolidates data from over 150 marketing and sales platforms—like Google Analytics, Facebook Ads, and HubSpot—into preferred destinations, helping teams streamline their analytics and make data-driven decisions. This dedication to innovation earned Supermetrics a spot on G2’s 2024 Top 50 Best EMEA Software Companies list. At the heart of Supermetrics is a commitment to transparency, innovation, and customer success. We believe data has the power to tell stories, solve problems, and create opportunities. As the marketing landscape evolves, Supermetrics remains committed to leading the way, helping clients not only succeed but excel with cutting-edge solutions.

Sprout Social’s Employee Advocacy platform is designed to expand brand reach by turning employees into powerful social media advocates who share pre-approved, on-brand content with their personal networks. This approach boosts organic social media reach significantly while saving organizations money on paid advertising by leveraging earned media value. Employees benefit from easy-to-use tools to discover, share, and engage with content on platforms like LinkedIn, X, Facebook, and Instagram, all while staying compliant with company messaging guidelines. The platform supports targeted communications through newsletters or workspace integrations like Microsoft Teams and Slack. Employers can monitor campaign success through comprehensive metrics that link advocacy activity to tangible business outcomes such as lead generation and event registrations. Gamification elements encourage employee participation and engagement. Sprout Social also offers customizable workflows and multi-language support to fit diverse organizational needs. It’s a strategic tool for companies aiming to strengthen brand awareness and drive sales through authentic employee voices.

Receive immediate hashtag recommendations for both images and text on your desktop and mobile devices, leveraging real-time engagement data. You can generate hashtag ideas for specific words or brief phrases across various websites and mobile platforms, as well as for images, making it an essential tool for Instagram and Pinterest users alike. Organize hashtags to facilitate easy comparisons on RiteTag, allowing for quick integration into your posts through RiteForge and RiteBoost. Access hashtag suggestions directly within your social media management tools, enabling you to craft, schedule, and publish exceptional posts using the convenient Enhance button and a variety of other time-saving features. If you have a preferred publishing platform, you can still enhance your content seamlessly in Buffer, Hootsuite, or any similar service. Additionally, create improved posts in bulk using RSS feeds, Feedly, or Pocket for even greater efficiency. This tool is indispensable for generating instant hashtag suggestions for both visual and textual content across the web and mobile devices. Moreover, it also allows for subtle promotion of all links you distribute, enabling you to insert personalized calls-to-action on links while tracking clicks and conversions effectively. This comprehensive approach enhances your social media strategy by streamlining engagement and optimizing your content sharing process.

Content is King, but what about if you could drive traffic to other content? Yes, you can drive content to other websites by sharing content from others with the link-cloaking iframebreaker CTA of Incises.com What if you could re-target, analyse, and convert visitors into potential customers? Incises.com is a revolutionary new tool that can do all of that and more. It comes with two domains, bot.ax & pike.link. You can add your own domain to enrich the package. Incises.com doesn't just shorten links. It allows you to add Call-To-Action to any website, even those that have iframe protection. When we come across a page that is protected by an iframe, beautiful summary pages can be created instantly.

Design, plan, and release outstanding posts effortlessly using the innovative Enhance button along with a variety of other efficient tools. If you already have a preferred publishing platform, you can easily enhance your posts in Buffer, Hootsuite, or any other service without any hassle. Utilize the Bulk Creator to generate Enhanced posts in batches sourced from RSS, Feedly, or Pocket. Effectively market all the links you distribute by incorporating self-branded Calls-To-Action that allow you to monitor clicks and conversions, with exclusive video CTAs available for added engagement. Receive immediate hashtag recommendations for images and text, accessible across the web and mobile platforms. This toolkit is essential for anyone looking to elevate their presence on Instagram and Pinterest. With these features at your fingertips, you can significantly streamline your content creation and sharing process.

HubSpot's AI powered customer platform puts your customers first, allowing you to grow more effectively. Connect your front-office teams with a complete view on the customer journey. Use AI-powered tools for a seamless experience with customers. Easily adapt to new industry trends and technologies. Traditional CRMs are not enough to drive growth. Most CRMs are not designed to connect with customers, which is crucial in an AI-driven environment where customers can easily explore, evaluate and buy. HubSpot's Customer Platform is so much more. It's powered with Smart CRM, which combines AI and customer data to help you adapt. It also has products for engaging customers throughout the entire journey and an ecosystem that includes integrations, education and community. It's designed to help businesses connect with their customers and grow.

Sprout Social’s Influencer Marketing solution empowers brands to maximize their marketing impact by finding and partnering with the right creators through AI-driven, topic-focused search capabilities. By simulating the way consumers discover content on social platforms, it helps marketers locate authentic influencers whose audiences closely match their target demographics. The platform ensures brand safety by allowing users to customize parameters and vet creators based on past content and partnership performance. Users can manage the entire campaign lifecycle—from outreach and contracting to content approvals—within a single, customizable interface. Sprout Social’s advanced analytics tools track ROI by measuring both paid and organic influencer content, enabling data-driven optimization. The platform also offers competitive analysis, trend reports, and industry insights to help marketers stay ahead. With 1:1 expert support and integration with social media management, it provides a seamless marketing experience. Leading brands rely on Sprout Social to drive authentic customer connections and measurable growth.

You can find some of your most effective social media content hosted on your website. With Social Media Hammer, you can effortlessly generate a CSV file for bulk uploads with 300 posts for platforms like Hootsuite, Social Champ, and Buffer in less than five minutes! This tool allows for user-defined posting times or can create them randomly, and it can automatically incorporate hashtags and links to your website. Notably, Buffer does not provide a dedicated bulk upload feature; instead, it relies on third-party tools and APIs, such as bulk.ly, to facilitate the process. For more information, you can visit bulk.ly to learn about their specific formatting requirements for CSV uploads. Interestingly, while bulk.ly supports the inclusion of image links in its upload feature, it does not allow you to specify posting times, making it one of the more simplified options available. By leveraging such tools, you can streamline your social media management and enhance your online presence more effectively.