Best Marketing Software for Fresh Relevance

Klaviyo empowers businesses to create smarter digital relationships by transforming customer data into meaningful, impactful experiences. From email and SMS to web interactions and reviews, Klaviyo makes it easy for B2C brands to engage customers at every touchpoint. Trusted by over 157,000 businesses, Klaviyo helps drive faster, more efficient revenue growth. Klaviyo’s 350+ integrations making getting started easy for marketers. Some key features of the platform include predictive analytics, AI automation, optimized templates, A/B testing, and intuitive segmentation and email flows to ensure marketers are reaching their audience with the right message at the right time. The solution also supports integration with payment processing and point of sale (POS) software solutions, such as Magento, Shopify, and WooCommerce.

Mailchimp is a widely-used marketing automation platform that houses over 11 million users worldwide. Through the platform's AI-powered insights and content creation tools, businesses can personalize every email and SMS to cater to each customer. With a 99% delivery rate and over 300 integrations, Mailchimp helps businesses stay connected with their customers while promoting repeat business and brand loyalty - all while integrating with users' existing workflows. Some of the notable organizations turning to Mailchimp for assistance in driving revenue through email marketing include TEDTalks, Shutterstock, Boston Market, and Nikon India. What sets this platform apart lies in its user-friendly interface and accessibility for both tech-savvy individuals and those who are not so familiar with technology. Since 2001, Mailchimp has grown significantly to become a prominent global marketing automation platform with offices situated in Atlanta, Brooklyn, Oakland, Vancouver, London, Seattle and Santa Monica. The platform prides itself on delivering an impeccable and personalized user experience. Mailchimp was recently acquired by Intuit Inc. (Nasdaq: INTU), a widely recognized global financial technology platform. Since the acquis

Partner with the email service trusted by developers and marketers for time-savings, scalability, and delivery expertise. The Twilio SendGrid Email API and proprietary Mail Transfer Agent (MTA), intuitive console, powerful features, and email experts make it easy to ensure all your email gets delivered in seconds and without interruption. Whether you’re sending 100 emails or 100 billion, SendGrid is built to scale, while maximizing inbox placement and protecting your reputation as a trusted sender. Monitor engagement data and optimize deliverability with our Deliverability Insights dashboard. Integrate with our RESTful APIs and SMTP in minutes, with sample code libraries available in 7 languages, interactive docs, templates, and more.

Transform your customers into enthusiastic advocates with Campaign Monitor by Marigold, an impactful email marketing and automation solution designed to deliver tangible business outcomes. Crafting effective email campaigns is a breeze with Campaign Monitor, thanks to its user-friendly drag-and-drop email builder and an extensive library of stunning, professionally crafted templates. Additionally, the platform is equipped with a rich array of features that enable you to design tailored customer experiences, develop intelligent segments, and foster individual relationships with each subscriber, ensuring effective engagement. By leveraging these capabilities, businesses can significantly enhance their marketing efforts and drive stronger connections with their audience.

Adobe Campaign allows you to leverage extensive customer data to design, manage, and implement engaging campaigns that resonate with customers across various platforms like email, mobile, and offline channels. By enhancing the efficiency and scope of your marketing efforts—from segmenting audiences to crafting messages and executing deliveries—you can achieve greater impact. However, utilizing multiple marketing channels can either enhance or hinder your efforts; without proper integration, the result can be mere noise and confusion. Conversely, when these channels work in harmony, they create a cohesive and enriching experience for customers interacting with your brand. In today's market, delivering a compelling brand experience is crucial, as customers can easily discern when a business is genuinely addressing their needs versus offering a one-size-fits-all approach. Additionally, it’s essential to convey this understanding of your customers consistently across both digital and physical platforms to truly make an impression. A seamless integration of your marketing strategies will ultimately foster stronger customer relationships and loyalty.

Enhance the trust in your brand by actively demonstrating it. Trustpilot reviews connect you more intimately with your customers and accelerate your business growth. Founded on principles of honesty and transparency, Trustpilot has become the preferred platform for consumer reviews. With more than 400,000 businesses evaluated and 1.1 trillion ratings and reviews shown on Google each year, companies leverage Trustpilot to build credibility and enhance their reputations. To garner positive reviews, streamline the process for customers to share their feedback. Capitalize on your customers' willingness to share their experiences to elevate your brand's visibility. Boost conversion rates by harnessing the collective voice of your customers. Promote your best reviews across all platforms where potential customers are searching. Transform customer feedback into greater influence and increased sales. Trustpilot stands out as the leading review platform worldwide. Each genuine review contributes to the continuous improvement of experiences for both consumers and businesses alike, fostering a community centered on trust and satisfaction.

Your business needs predictable, profitable results. Your customers deserve highly personalized omnichannel experiences. Unify customer data and eliminate silos through an API and open architecture to enable intelligent omnichannel engagement. Rapidly aligns business goals with industry-specific customer engagement strategies crowdsourced by leading brands. True 1:1 customer personalization across all channels and devices for increased omnichannel engagement, retention, and loyalty. To scale 1:1 personalization and optimize business results, AI and predictive analytics are integrated with marketing execution. Cross-channel execution is simplified and marketing operations are streamlined to optimize the customer experience across all channels. You can communicate with your customers in a completely personalized way across all channels with optimized content for email and direct mail.

All-in-one AI email marketing platform with a Customer Success Team whose sole purpose is to get better results. We are different from the norm. Be the best marketer that you can be. Our UK-based strategic consultants can help you understand your goals and challenges, and how to achieve them. Our supported learning keeps your company ahead of the competition and your game. You can say goodbye to separate business systems. With our many integrations, you can automate your manual processes and create useful automations. You can have a better understanding about who you are marketing to by having all your customer data in one location. With relevant insights, you can discover a variety of marketing opportunities that aren't being explored. Our dashboards allow you to create better campaigns, regardless of whether it's spending behavior, engagement levels, or ROI.

Deliver the perfect message to the appropriate device at the ideal moment using Iterable, a highly regarded platform for growth marketing and user engagement. This innovative tool provides genuine omni-channel relevance at scale, allowing B2C marketers to send personalized communications tailored to individual users across various channels. By leveraging real-time customer data, Iterable empowers marketers to craft targeted messages and execute campaigns seamlessly. Additionally, the platform features an easy-to-use Workflow Studio for creating automated marketing campaigns. With capabilities that support a wide array of marketing strategies across all available channels, Iterable is designed to enhance user engagement effectively.

Founded in London by four Hungarian co-founders, Antavo started its journey in 2012 with Seedcamp before pivoting its product in 2015. Since then, it has secured funding, signed major enterprise clients, and expanded globally. Today, Antavo serves industry leaders such as KFC, C&A, Benefit Cosmetics, Scandic, La Cage, Kathmandu, LuisaViaRoma, Flying Tiger, Peek & Cloppenburg, and Yara, along with global businesses in the travel, pharma, and fashion industries. Thanks to several new loyalty program launches, customer-centric product updates, and company-wide expansion, Antavo is forecasting a 30%+ year-on-year revenue increase for 2024. As the business prepares for a Series B funding round in 2025, these developments will facilitate further technological advancements and broader global growth. In response to increasing regional demand, Antavo has expanded its team across three continents, including the launch of a new team in North America. A leading provider of thought leadership in the loyalty space, regularly publishing guides, eBooks, loyalty program reviews, and technical insights on its blog. Since 2022, Antavo has been publishing the Global Customer Loyalty Report, THE Report of the industry.

Enhance the experiences of your customers and prospects throughout their journey by utilizing Actito's Activation Platform. With its capabilities in real-time personalization and omnichannel marketing automation, Actito empowers you to send the perfect message at the ideal moment through the most effective channels. This will help you boost conversions and drive revenue growth. Gather and integrate all your data sources in one centralized location to optimize your engagement tools while adhering to GDPR guidelines. Personalize your interactions by addressing customers by name and offering them customized deals that are both relevant and timely. The sophisticated Actito data model allows you to react in a precise and intuitive manner, catering to your customers' preferred methods of interaction. Develop tailored marketing initiatives that focus on the specific needs of each customer, ensuring an ongoing dialogue throughout the entirety of the relationship. Feel free to experiment with all your concepts, no matter how unconventional, and launch creative campaigns that convey a direct and personal message at the most opportune moments. By doing so, you will not only engage your audience more effectively but also foster long-term loyalty and satisfaction.

Efficiently oversee branded accounts for countless clients using a professional and user-friendly email marketing platform. The application provides all the necessary tools to craft impactful and captivating email campaigns tailored for both you and your clients. Client accounts can be systematically organized, while access can be securely managed to ensure control over usage. With an impressive uptime of over 99.9% each year, Instiller also offers real-time status updates for all services. Personalization of designs is straightforward, utilizing simple merge tags to enhance customization. Additionally, there are convenient options for formatting outputs and establishing fallback values to address any data gaps. Comprehensive real-time reporting offers in-depth insights, enabling marketers to discern what drives the success of their campaigns and identify any potential challenges that may impede performance, ultimately empowering them to optimize their strategies effectively. This robust tool is designed to elevate your email marketing efforts to unprecedented heights.

Transforming the relationship between brands and consumers through innovative connections and creativity is essential. The demands of your consumers are constantly changing, and we adapt alongside them. Collect a diverse range of user-generated content (UGC), such as customer feedback, visual media, and inquiries from shoppers. Utilize our sampling services and community to gather more content quickly. Engage with shoppers at the onset of their purchasing journey. Identify consumers while they are actively shopping and provide them with an exceptional shopping experience. Enhance your search traffic by showcasing genuine customer content that appeals to search engines. Be present during all significant moments that influence purchasing decisions. Forge connections that empower individuals to shop with assurance, regardless of their location. Ensure that relevant content is accessible whenever and wherever consumers conduct their research — whether in-store, online on your site, or through social media platforms worldwide. Harness buyer insights effectively; discover valuable information about your customers with our comprehensive tools. This knowledge allows you to design superior products, craft impactful marketing strategies, and deliver captivating shopping experiences that resonate with your audience. Moreover, by staying attuned to consumer trends, you can continuously refine your approach to meet their evolving expectations.

Finally, an email platform built by marketers for marketers. This is the most flexible, dynamic, and flexible marketing automation solution available for your mobile and email needs. Are you tired of outdated platforms that are too complicated to use, too expensive, or too difficult to learn? You are not the only one. We created iPost because of this. iPost provides all the tools you need. The platform is easy to learn and flexible enough that you can adapt it as your business grows. The iPost email platform was designed to meet the needs of today's marketer and provide the flexibility and features necessary to grow with future marketers. iPost offers powerful features for email marketing with technology that's flexible, responsive, and easy to use. Real-time data for audience discovery, targeting, and personalization. Intuitive reporting from campaign trends to funnel and conversion tracking. Drag and drop personalization, dynamic contents and code-free design tool.

The Customer Data Platform and Omnichannel Marketing Hub work together to bring together every customer interaction across various devices and channels, enabling the delivery of tailored, omnichannel experiences that enhance customer engagement and increase lifetime value. BlueVenn serves as a comprehensive solution for customer data management, compliance, and orchestrating the customer journey, incorporating analytics and machine learning to facilitate precise, personalized interactions. With our innovative drag-and-drop features for customer analytics, segmentation, and predictive capabilities, valuable customer insights are readily accessible, while the omnichannel journey builder ensures that each customer touchpoint, whether online or offline, is uniquely tailored to the individual. This integration not only streamlines the management of customer data but also elevates the overall customer experience, fostering stronger relationships and increased loyalty.

Apsis One is a modern, AI-enhanced marketing platform designed for marketers who want to harness their data effortlessly to deliver impactful customer journeys. It combines essential marketing tools like email, SMS, automation, surveys, and forms into a single, easy-to-use interface. The platform empowers marketers to create personalized campaigns with advanced segmentation, high deliverability, and AI-powered content optimization. With rapid onboarding and a no-credit-card-required 14-day free trial, Apsis One removes barriers to sophisticated marketing. Trusted by well-known brands, it helps reduce advertising costs, improve customer retention, and increase campaign efficiency. The platform continuously evolves based on user feedback to meet changing market needs. Its built-in AI assistant streamlines split testing and turns complex data into actionable insights. Apsis One is the smart choice for marketers ready to grow faster and smarter.

Tired of interacting with an anonymous online company located far away? Are you looking for a reliable partner you can actually communicate with regarding your marketing campaigns at a reasonable cost? Opt for Display Block and dive into effortless email marketing today. You will receive a personalized template that you can modify for each campaign, while we manage everything from initial setup to final sending and previewing. This approach ensures a truly hassle-free email marketing experience. Inbox Warriors presents Display Block's enterprise-level Email Marketing Automation Platform (EMAP), featuring an intuitive drag-and-drop workflow tool, responsive design, WYSIWYG editor, and high-capacity Power MTAs, making it ideal for serious email marketers to execute everything from large-scale blasts to complex automated email sequences tailored to user behavior. Additionally, we provide comprehensive reporting at both macro and micro levels. You will benefit from the support of dedicated teams in Email Production, Email Design, Coding, Data Management, and a strategic account manager who will work alongside you. This comprehensive support ensures that you can focus on growing your business while we handle the intricacies of your email marketing needs.

Yotpo is the most popular eCommerce marketing platform. It helps thousands of brands increase direct-to-consumer sales. Our single-platform approach integrates data driven solutions for reviews and loyalty & referrals, as well as SMS marketing. Yotpo empowers brands to create smarter, more profitable experiences that build and maintain customer relationships. We integrate with all the tools you use every single day, including Google, Instagram and top eCommerce platforms.

Maxemail, developed by Emailcenter, is a sophisticated marketing platform designed for contemporary marketers, offering both email and SMS capabilities. With its user-friendly interface and a wealth of impressive features, Maxemail allows marketing professionals and agencies to optimize their workflows, utilize data effectively, design engaging emails, and implement automated strategies to ensure that the appropriate message reaches the intended audience at the ideal moment. Additionally, users benefit from advanced split testing and multivariate testing features that help assess engagement levels and monitor the effectiveness of their campaigns, ensuring continuous improvement in marketing efforts.

Transform the way you interact with your clientele by utilizing Engagement Cloud, which equips your team to leverage customer insights and data for crafting tailored omnichannel marketing strategies. This platform effortlessly integrates with your current eCommerce and business systems, providing a robust marketing solution that truly delivers results. Formerly known as dotmailer, dotdigital serves as a cloud-based email marketing automation tool designed primarily for small to medium-sized enterprises (SMBs) as well as larger B2B, B2C, and eCommerce organizations. Its straightforward yet potent functionality enables businesses of any size to effortlessly design, execute, and monitor personalized, optimized, and targeted email campaigns. Key features of dotdigital encompass multichannel marketing, effective lead nurturing, optimization of email send times, automated email responses, and comprehensive campaign management, ensuring that every marketing effort is both strategic and impactful. With these tools at their disposal, businesses can engage customers more effectively than ever before.

Revolutionize your omnichannel marketing approach with the innovative CanopyDeploy platform. User-friendly and designed for efficiency, CanopyDeploy caters to both global campaigns and small enterprises alike. Featuring an intuitive drag-and-drop interface, instantaneous segmentation, and the capability to connect with any secure data source, it enables the creation of fully integrated customer experiences across various channels on a unified CRM platform. Unlock critical insights and enjoy real-time reporting to enhance the performance of all your marketing efforts. Experience the transformative power of this marketing automation tool. Effortlessly coordinate customer journeys that encompass all touchpoints, such as email, SMS, landing pages, social media, WhatsApp, and more, thanks to CanopyDeploy's easy-to-use features. With the ability to craft specific segments within the platform, you can engage in personalized conversations with your customers. No matter if you're a small business or a large global entity, CanopyDeploy is fully adaptable to meet your evolving needs. Furthermore, its versatility ensures that you can scale your marketing strategies as your business grows.

Enhance your conversion rates by developing an exceptional Ratings and Reviews program tailored for success. Implement a UGC collection strategy that prioritizes conversions, featuring innovative, adaptable, and diverse collection methods. Utilize flexible displays that align with your brand to maximize the value derived from the UGC you gather. Whether you're a brand eager to generate more user-generated content or a retailer aiming to acquire additional UGC, we ensure your content reaches a wider audience across multiple platforms. Amplify the impact of your UGC by analyzing, benchmarking, and improving product experiences and positioning. Our team consists of UGC specialists driven by data, dedicated to elevating your brand to new heights. Together, we can unlock the full potential of your content strategy for better engagement and sales.

Experience collaborative and scalable email production tailored for both brand and agency teams. Revolutionize the way your team designs marketing emails by developing a customizable, modular Email Design System with our intuitive yet robust syntax. Empower your copywriters and editors, who are most familiar with your content, to take charge of the email creation process. Our user-friendly drag-and-drop visual editor enables them to construct emails effortlessly without any prior knowledge of HTML. You have the option to download the HTML for integration into your platform, or seamlessly connect Taxi to your Email Service Provider (ESP). Allow your team members to excel by managing access and permissions effectively. By streamlining the email campaign creation process, you can respond more swiftly to market dynamics and competitive pressures. Enjoy the ability to send test emails in real-time while editing, and utilize integrations like Litmus to preview your designs across more than 90 email applications and devices. Set up intricate campaigns that support multiple languages and segmentation with just a few clicks, ensuring that you reach your audience effectively. Establishing an Email Design System not only defines your formatting and layouts but also guarantees that your campaigns remain consistently aligned with your brand identity. Ultimately, this approach not only enhances efficiency but also cultivates creativity within your marketing efforts.

For genuine digital transformation to occur, it is crucial that your marketing data is not only reliable but also actionable, allowing you to connect with customers in a meaningful way through tailored experiences that enhance customer lifetime value. By offering personalized interactions, seamless cross-channel messaging, and loyalty initiatives, you can significantly enrich your relationships with customers. Marigold Engage+ (previously known as Cheetah Digital) equips marketers with the tools needed to swiftly scale operations and address the demands of today's consumers. As the urgency for digital transformation continues to rise, acquiring new capabilities to adapt to shifting expectations becomes essential. Marigold Engage+ facilitates this transition efficiently by delivering the integrated technology and services necessary for fostering enduring, profitable, and mutually beneficial customer relationships. With our platform, you can uncover new opportunities, create targeted audience segments, and manage data through real-time interaction strategies. Transform your marketing initiatives into a dynamic consumer database by crafting engaging experiences that successfully turn the unknown into the known, ensuring you stay ahead in a rapidly evolving market. Additionally, this approach not only drives immediate results but also sets the foundation for long-term success and customer loyalty.

Marketing organizations can utilize a unified platform to oversee and coordinate every interaction with customers through various channels including email, mobile, social media, display advertising, and online. Chief Marketing Officers (CMOs) from diverse sectors will have the tools necessary to create outstanding customer experiences throughout all marketing engagements and across the entire customer journey. By transforming data from various sources into actionable insights, organizations can craft highly targeted audiences and enable customers to shape their next experiences through near real-time interactions. With Oracle Responsys, marketing teams gain the essential tools to provide the relevant and captivating experiences that their customers expect across multiple devices and channels. Despite advancements, email marketers continue to encounter difficulties in utilizing customer data for personalized email campaigns, maintaining ongoing engagement, and harmonizing email marketing efforts across different channels. Additionally, Oracle Responsys stands out for its award-winning email marketing features, ensuring that marketers can effectively connect with their audience. By integrating these capabilities, businesses can enhance their overall marketing strategies and foster stronger customer relationships.