Best Marketing Automation Software for Windows of 2025

Founded in 2011 as one of the first mobile measurement partners, Kochava now supports campaign measurement across any device, any channel, and any audience. Tap into multi-touch attribution, next-generation MMM, and always-on incremental measurement disciplines to achieve data-driven, privacy-durable growth strategies. Understand which omnichannel tactics boost customer acquisition and retention. Key features include: omnichannel app attribution and analytics, cost and ROI measurement, deep linking, marketing data management and ETL support, ad fraud detection and prevention, and strategic services. The Kochava library of software development kits (SDKs) provide out-of-the-box measurement support across mobile, connected TV, web, and other connected devices. Built-in integrations enable clients to activate and measure campaigns with Google Ads, Meta, Apple Search Ads, X, Snap, Roku, LG Ads, Amazon Ads, NBCUniversal, TikTok for Business, Yahoo, and thousands of other ad networks, CTV platforms, and super publishers. Embrace privacy-first measurement with support for Apple’s SKAdNetwork on iOS, Google’s Privacy Sandbox on Android, and a modern marketing mix modeling (MMM) platform that future-proofs your measurement.

Act! Advantage, a full front-office CRM solution with all-new functionality that unites sales, marketing, and customer management in one intuitive, affordable platform, is the culmination of nearly four decades of feedback. Every feature is designed to reflect how today’s SMBs run their businesses and helps them stay organized, attract new customers, and turn relationships into results. Act! Advantage includes the largest injection of new functionality in Act’s history, broadening its footprint across your entire front office, and reducing your need for costly, third-party tools. Additionally, you can select the perfect fit, cost-effective tier to meet your current needs with peace of mind knowing that Act! will grow with you.

Clear C2 understands that every company has different business needs. C2CRM was designed to allow you to select the functions that you require. Our CRM system is cost-effective and will grow with your company. C2CRM comprises four modules that can be combined to create a complete CRM solution: Customer Service, Sales Automation, and Marketing Automation. Our core module, the C2CRM Relationship Management module, is the basis of our solution. It contains all the logic required to manage your business relationships. With built-in dashboards and reports, you can see 360 degrees of your accounts, contacts, activity, and workflow automation.

LeadMaster Solutions Group offers two Unique ERP Solutions: #1. SuiteMaster is a fully integrated business platform. Clients select from hundreds of core business applications – CRM, Marketing Automation, Case Management, HR, Operations, Accounting, e-commerce, Inventory, and more. SuiteMaster is built on high functionality, which scales across many applications. Modules can be deployed quickly and "snap into place". This architecture makes it easier to expand applications as needed. LeadMaster software consultants work closely with customers to ensure effective implementations, including business workflow and user adoption. #2. Odoo: ERP offers an open-source platform packed with business applications; it is intuitive and can match most business requirements. Core Apps include CRM, Sales, Project, Manufacturing, Inventory, and Accounting. No matter the company's size or budget, Odoo offers a comprehensive software solution. LeadMaster's authorized Odoo ERP consultants deliver successful deployments, customizations & training.

Shape Software's purpose-built sales and marketing automation software empowers you to manage all aspects of your business from one platform. The cloud-based software from Shape offers many tools to help you manage and automate your online marketing, promotions via text, email and digital marketing ads, capture leads from online sources, nurture prospects and customers and project manage your day. You can also offer customers a secure portal to streamline your intake processes, systematically score leads with ShapeIQ, and run detailed custom reporting. Start growing your revenue with Shape's flexible suite of services today.

Odoo is an open-source, fully customizable and extensible software that includes hundreds of professionally designed business applications. Odoo's intuitive database can meet most business needs including CRM, Sales, Projects, Manufacturing, Inventory, Accounting, and Accounting. Odoo is a software solution that can be used to meet all company needs, regardless of size or budget. Odoo's seamless design makes it easy for businesses to become more efficient and save time. Each module is interconnected to offer a seamless experience from one app to the next. Users can automate many tasks that would otherwise require manual inputs to multiple applications. Odoo enables teams to collaborate with each other from one platform, allowing them to keep all business functions in one place.

EngageBay, a simple, affordable and integrated marketing, sales, and service automation platform, comes with free CRM. It was created to help small businesses and startups grow. The marketing automation suite allows you to save time, nurture your audience, and automate repetitive, manual tasks. The free CRM and sales automation allow you to organize all your contacts, track deals, and build your sales pipeline. You can also build lasting customer relationships. Finally, you can provide real-time support to customers with the helpdesk and live chat features. In minutes, track, prioritize, and resolve customer support tickets.

Bloomreach transforms the e-commerce landscape through personalization. Its innovative data engine consolidates real-time information about customers and products, enabling businesses to gain insights into true customer desires. By linking this insight across various channels, the e-commerce experience becomes boundless, adapting to customers’ evolving preferences as they shop. Powered by Loomi, Bloomreach's AI platform for e-commerce, this approach opens up countless new avenues for making purchases. The suite of Bloomreach products encompasses Engagement, a marketing automation tool; Discovery, an advanced e-commerce search solution; Content, a headless content management system; and Clarity, which offers AI-driven conversational shopping experiences. With numerous AI patents to its name, the company caters to a diverse array of global brands, including Williams-Sonoma, Bosch, Puma, and Marks & Spencer, illustrating its broad market impact. This comprehensive approach ensures that businesses remain competitive in a rapidly changing digital marketplace.

Clarity CRM, Claritysoft's flagship product, is a unique combination of simplicity, utility and flexibility. Clarity CRM offers powerful marketing automation, sales automation, and customer service tools in an intuitive, fully customizable interface. Clarity CRM was built with a strong focus on usability and designed to improve user adoption and increase user satisfaction. Clarity CRM offers enterprise power and functionality at a fraction the cost.

FireDrum Email Marketing is a scalable, cloud-based platform for managing email marketing within businesses using tools such as 'do it yourself' campaign creation, managed services, white label options, A/B campaign testing, automation, contact management, engagement tools, and more.

1CRM is a highly customizable All-in-One CRM built for comprehensive management of small-to-medium businesses. Its core strength is the integration of order management (quotes, invoices, product catalog, purchase orders, inventory tracking and more), customer service and project management within a unified CRM framework.

Drive customer loyalty and growth with Kangaroo Rewards, a leading omnichannel loyalty engine trusted by thousands of SMBs and Fortune 500 companies. Craft hyper-personalized engagement with targeted rewards, automated marketing, and your own branded app. Witness average order values soar as customers feel valued, spend more, and return for more. Streamline operations with effortless setup and expert support. Our laser-focused data insights optimize your program, maximize ROI, and fuel pure profit. Kangaroo integrates with leading POS, eCommerce, and marketing platforms like Shopify, Lightspeed, Magento, and Mailchimp.

The Marketing Operating System (MOS) from SeoSamba is a cloud-based marketing software that's ideal for both small businesses and multi-location enterprises. Your SeoSamba Marketing Opera System includes a number of high-performance tools that will help you build a strong, no-nonsense digital presence. You can access SEO tools, Google and Facebook review tools, email marketing tools and social marketing tools including a smartphone app, VoIP telephony, call tracking tools and text marketing and messaging tools. SeoSamba MOS seamlessly integrates to SeoToaster Ultimate CRM. It also features two companion mobile apps, a social media and lead & CRM app to help you manage your business while on the move. Solution providers can private-labeled SeoSamba MOS.

Asana helps teams orchestrate their work—from daily tasks to strategic initiatives. With Asana, teams are more confident, move faster, and accomplish more with less—no matter where they are located or how many different departments are involved. More than 119,000 paying customers and millions of free organizations across 190 countries rely on Asana to manage everything from company objectives to digital transformation to product launches and marketing campaigns. It’s time to move work out of disjointed spreadsheets and email and let teams collaborate and communicate more effectively in one place. With Asana, it doesn't matter how many different teams or departments are coming together on a project, they can share context and assign ownership with tasks, combine related work, share files, get instant updates on tasks and projects and build effective cross-functional workflows. In Asana, you can track the status of initiatives with ease and get an accurate view of how you’re progressing towards goals. Report on project progress in minutes with real-time work reporting to create visibility for teams and stakeholders. Join millions of users getting work done with a free trial.

Outgrow makes it easy to create personalized quizzes and calculators, assessments, recommendations and polls that help you better engage, qualify, and acquire leads. No developers or designers required! Outgrow offers a variety of design templates that are fully optimized for mobile, tablet, and desktop. These templates can be easily embedded into your advertising, websites and mobile apps, as well as social media, SMS, email communication, and advertising. You can also find over 300 pre-made content pieces or funnels that are optimized for conversion. You can modify the questions and make some tweaks to make your interactive content consistent with your brand.

Conte.ai proprietary content creation system combines the best of AI-powered tools and impactful experts to create compelling content. Our users can be assured of high-quality content every time. This will allow us to manage all aspects of the job from copywriting and design to posting. We can combine all your business profiles into one unified ecosystem that allows us to transmit a consistent voice across all platforms, which will allow for maximum reach and ROI. Conte.ai can help you get rid of the worries that you have about managing your online business profiles. You still manage the content in-house but it's not attractive and poorly done. This is a problem that will continue. It's crucial that you find a solution that can expertly combine the perfect engagement with specialist knowledge. Also, you need someone who is easy to talk to and affordable to hire. Conte.ai makes this possible.

InsureCRM harnesses the power and automation to enable insurance carriers, brokers, and agencies to increase sales and customer acquisition. It allows insurers to manage administration, organize customer information, automate underwriting processes and resolve claims quickly. The agile solution features next-generation functionalities that enable insurers to collaborate in real time and find more cross-selling and up-selling opportunities.

Consolidate a wide range of applications and services into a singular ecosystem tailored for your business operations by utilizing Bitrix24. With an array of tools such as an activity stream, group chat, calendars, workgroups, and various collaboration features, Bitrix24 enables efficient planning and timely execution of projects. It offers both online and on-premise solutions, complete with open source code access, making it highly versatile for teams of any size. The platform includes collaborative task management, time tracking, reminders, reporting tools, templates, task dependencies, and much more to enhance productivity. Recognized as the world’s most popular free CRM by user count, with over 12 million companies, it provides exceptional real-time support features that ensure customer satisfaction and loyalty. Additionally, users can effortlessly design stunning websites, landing pages, and online stores without any coding knowledge, and benefit from free domain names and hosting. For those who prefer more control, the self-hosted version of Bitrix24 is available, allowing businesses to operate directly on their servers. This flexibility makes Bitrix24 a comprehensive solution for modern business needs.

WonderPush is the fastest platform offering mobile and web push notifications, and popups for iOS, Android and websites. Easy to set, our powerful solution enables thousands of developers and marketers to send more than 350,000 notifications per second. Our pricing is designed to scale with your business and lets you send unlimited notifications and popups without any engagement. WonderPush helps all mobile and web publishers who want to efficiently (re)engage their audience with relevant push notifications and customized popups.

CANDDi is the best visitor tracking tool available. We show you the companies that visit your site, just like all the other options. But we can also show you the individuals. You can be alerted immediately if a high-value person visits your website and see which pages they visited. This is how you can reach the right person directly with a pitch tailored to their interests. CANDDi's unique platform is fully compliant with data regulations. We will only share personal data if it has been collected using one of our many GDPR compliant data capture methods.

Marketing automation software that will help your business grow faster, convert more people, and run targeted, personalized marketing campaigns. Qualify the best leads and keep your sales team happy You can track the behavior of your visitors while they browse your website to find out who your best customers are and most qualified leads. Chat with customers in real-time to provide first-class support Target people who are currently browsing your website. Identify the most hot leads and guide them through the sales process. Targeted marketing campaigns increase sales Stop sending the same messages to all your visitors. Hey Oliver allows you create personalized, targeted and engaging campaigns at large scale.

Plerdy – Multifunctional SaaS solution to improve conversions on websites. Heatmaps - We can see exactly where clicks took place on the website. All clicks are recorded and displayed in real-time. This allows you to see how users interact with the website. Popup smart forms - Create and display pop-up forms quickly on your website without the need for a designer or developer. Example: The popup form to collect leads from the website. Offer to users when they abandon shopping cart. - SEO-alerts: This tool continuously analyzes your website's SEO factors and sends you regular notifications about any changes. To determine what can be optimized, it checks keywords, titles and tags. This provides aggregated and on-page statistics that can be used to evaluate your web resource.

Routee is an intelligent omnichannel communication platform. (CPaaS), Routee offers advanced Web and API automation for all industry sectors. Routee's services are powered by AMD Telecom's strong infrastructure. They enable businesses to optimize marketing and business processes. -SMS Marketing: Custom-made messages based upon customers' individual preferences -Email Marketing: personalized newsletters and email campaigns based upon audience behavioral data -Transactional email: automated emails to customers regarding important data about their transactions -Marketing Automation: Rich forms & customer data capture. Automate repetitive marketing tasks and track marketing campaigns. -Two factor authentication: A second layer of security that includes fallback via SMS, Voice, Viber, and Missed Call -Cloud IVR: Multilingual capabilities, including the ability to convert speech into text and text to human-sounding text -Push Notifications: personalized web and mobile push notifications based on segmentation.

We offer Loyalty Reward Programme, Loyalty App and Mobile Loyalty. You can transform your paper punch cards into an easy-to-use mobile app. We also offer tablet loyalty programs that are simple and attractive for your counter. Mobile deals help businesses retain and attract new customers. Customers can be rewarded for sharing information and offers from your business via social media.

Faster, Smarter Growth. Kizen helps companies grow faster and work smarter by leveraging cutting-edge technologies like intelligent automation, digital assistants, big data, and AI. Our next-gen software platform with Zoe, the world’s smartest digital business assistant, supercharges productivity and accelerates profitable growth. Marketing with Zoe - Marketing with Zoe lets teams effectively target their entire addressable markets with hyper-personalization to convert more buyers into loyal customers. Sales with Zoe - Sales with Zoe helps close deals faster by giving every team member useful insights and serving as an intelligent personal assistant for time-consuming tasks. Experience with Zoe - Experience with Zoe is the best way to manage all your interactions in one place, gain insights into client experiences, and pinpoint areas for improvement to maximize customer value. Insights with Zoe - Insights with Zoe (Beta) delivers actionable, decision-grade insights through dashboards, reports, and alerts. Data with Zoe - Data with Zoe is the smartest place to store all your most important data, allowing even the most complex businesses to deploy an intelligent, unified data platform in days.